1. THE
PRODUCT DEVELOPMENT
PROCESS
AND
TYPES OF PRODUCT
By group – B
Team leader –
(GOURAV RANJAN)

2. PRODUCT DEVELOPMENT
PROCESS
It is process that describes the basic steps
needed to design a product. This process
represents the basic sequence of steps or
activities that a firm employs to conceive, design
and bring a product to market which suits the
customer demand.

3. PHASES OF PRODUCT DEVELOPMENT
 Planning
 Concept Development
 System-Level design
 Design Detail
 Testing and Refinement
 Production Ramp-up

4. 0. PLANNING :
 Referred as phase ‘zero’;
 Begins with corporate strategy , assessment of
technology development and market objectives.
 This phase specifies the target market for the product,
business goal, key assumption and various different
constraints.

5. 1. CONCEPT DEVELOPMENT:
 The need of target market is specified,
 Product concept are generated, evaluated and
compared,
 One or more product concept are selected for further
development and testing.

6. 2. SYSTEM LEVEL DESIGN :
 Product architecture,
 The decomposition of the product into subsystem
and components,
 Geometric layout of the product,
 Functional specification of each of the product
subsystem,
 Preliminary process flow diagram for the final
assembly process.

7. 3. DESIGN DETAIL :
Output of this phase are –
 Drawing or computer file describing the geometry and
its production tooling,
 Specification of purchased part,,
 Process plan for the fabrication and assembly of the
product .

8. 4. TESTING and REFINEMENT :
 Construction & evaluation of multiple preproduction
versions of the products,
 Prototypes are made with same geometry and material
properties as per the final product but not necessary
the same fabrication,
 Prototypes are tested whether the product will work as
designed and satisfy consumer demand.

9. 5. PRODUCTION RAMP-UP :
 Product is made by using the intended production
system,
 Purpose of the ramp up is to train the workforce and to
work out any remaining problems to the production
process,
 Products produced during product ramp up are send
to preferred customers and careful evaluation is done
to checkout remaining flaws.

10. TYPES OF PRODUCT :
 Generic (market pull products)
 Technology push products
 Platform products
 Process incentive products
 Customized products
 High risk products
 Quick build products
 Complex systems

11. Any Query
?????