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Culture and festivals of west bengal by goutam choudhary

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this is a presentation on consumer behavior.To know the culture of Indian people as we all know that INDIA is a country of diversity where different the people of different culture who have their own beliefs,thoughts,test and preferences live. So its a responsibility of the marketers to understand the culture of Indian people who have different perceptions on the same things because of this faith tradition. So as a marketer always conducting research on the behavior of the consumer is so much important to success in the market. Because peoples of different culture have different occasions and fests so the marketers have to target those times where the customers demand various products and services according to requirement. So there is an opportunity for the marketers to launch their their product and services and earn benefit and increase the knowledge of customers.

Published in: Marketing, Spiritual, Education
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Culture and festivals of west bengal by goutam choudhary

  1. 1. CONSUMER BEHAVIOR CULTURE AND FESTIVALS OF WEST BENGAL PRESENTED TO :Prof:VINITA SRIVASTAVA PRESENTED BY: GOUTAM CHOUDHARY SEC-A PGDM BATCH(2013-15)
  2. 2. MAP OF WEST BENGAL www.manudoomra.com
  3. 3. WEST BENGAL • West Bengal (Bengali: পিশমবঙ্গ Poshchim Bongo, is  ্চ a state in eastern regions of India and is the nation's fourth most  populous.  • The state has been classified as the seventh most populous  subdivisions entity in the world.  • To its northeast lie the states of Assam and Sikkim and the  country Bhutan.  • And to its southwest, the state of Orissa.  • To the west it borders the states of Jharkhand and Bihar,  • And to the northwest, Nepal.
  4. 4. CULTURE OF WEST BENGAL West Bengal's culture is distinguished by its •Music & Dance •Drama & Theatre •Cuisine •Lifestyle and •Festivals. •Being the land of Bankim Chandra, Rabindranath and Aurobindo, West Bengal is said to be the birth place of Modern Indian literature.
  5. 5. MUSIC & DANCES •Music and dances are integral parts of the Bengali culture. Bengalis (people of Bengal) are closely associated with Rabindra Sangeet, Rabindra Nritya Natya (songs and song-dance sequences composed by Tagore) and Nazrul Geeti (songs by Kazi Nazrul Islam). •Folk dances and songs are also popular in the city.
  6. 6. DRAMA & THEATRE • Drama and theatre is also an essential part of the Bengali culture. There are big and small theatre groups in various parts of the state featuring large outdoor stage plays.
  7. 7. CUISINE • Cuisine is an integral element of the culture of WEST BENGAL. • Bengalis are fond of Bhaat (rice) and Machher jhol (fish curry). • Sweet accommodate a status of pridefulness and prestige for the Bengali such as sandesh, rosogolla, misti doi(sweet curd), etc.
  8. 8. STYLE OF SERVING BENGALI FOODS {ON BANANA LEAF}
  9. 9. LIFESTYLE • The culture of WEST BENGAL in every pulse of it shows its exuberance(JOY) in the modus lifestyle. • It is well maintained all over the place. • Moreover the Bengali language boasts(pride) a rich literary heritage with a good tradition in folk literature.
  10. 10. FESTIVALS • Through out the world, WEST BENGAL is known for its plethora (excess) of festivals. • The culture of WEST BENGAL too is enriched by the festivals and also multiple rituals & rites associated with these festivals. • The festivals of the state of WEST BENGAL are in fact characterized by joyous ceremonies , enthusiasm, paralleled with ample fun and celebration. • The most important festivals of WEST BENGAL are :
  11. 11. 1>DURGA PUJA
  12. 12. 2> NABO BORSO
  13. 13. 3>RATH YATRA 4> JANMASHTAMI 5> RAKHIRAKSHABANDHAN 6> BHRATRI DWITIYA(BHAIYA DOOJ) 7> MUHARRUM 8> ID-UL-FITR 9> DIWALI
  14. 14. 10>HOLI
  15. 15. 11>SARASWATI PUJA
  16. 16. 12> JAGADHATRI PUJO
  17. 17. GIRLS CELEBRATE DURGA PUJA BY WISHING EACH OTHERE WITH ABIR,HERE ALSO REPRESENT THEIR DRESSINF SENCE DURING THE PUJA. In THese OccAsIOn fAmIly membeRs wIsHInG eAcH OTHeR THROUGH GIfTs
  18. 18. cOnclUsIOn • So it can be easily said that the culture of WEST BENGAL is symbolic concoction of modernity & tradition, richness & simplicity . • Moreover musical melody, dancing ,culinary delights & exquisite lifestyle are what that make the culture of WEST BENGAL so rich & embellished.
  19. 19. VIDEO OF VARIOUS PANDALS IN DURGAPUJA
  20. 20. THANK YOU

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