this is a presentation on consumer behavior.To know the culture of Indian people as we all know that INDIA is a country of diversity where different the people of different culture who have their own beliefs,thoughts,test and preferences live. So its a responsibility of the marketers to understand the culture of Indian people who have different perceptions on the same things because of this faith tradition. So as a marketer always conducting research on the behavior of the consumer is so much important to success in the market. Because peoples of different culture have different occasions and fests so the marketers have to target those times where the customers demand various products and services according to requirement. So there is an opportunity for the marketers to launch their their product and services and earn benefit and increase the knowledge of customers.

1. CONSUMER BEHAVIOR
CULTURE AND FESTIVALS
OF
WEST BENGAL
PRESENTED TO :Prof:VINITA SRIVASTAVA
PRESENTED BY:
GOUTAM CHOUDHARY
SEC-A
PGDM BATCH(2013-15)

2. MAP OF WEST BENGAL
www.manudoomra.com

3. WEST BENGAL
• West Bengal (Bengali: পিশমবঙ্গ Poshchim Bongo, is
্চ
a state in eastern regions of India and is the nation's fourth most
populous.
• The state has been classified as the seventh most populous
subdivisions entity in the world.
• To its northeast lie the states of Assam and Sikkim and the
country Bhutan.
• And to its southwest, the state of Orissa.
• To the west it borders the states of Jharkhand and Bihar,
• And to the northwest, Nepal.

4. CULTURE OF WEST BENGAL
West Bengal's culture is distinguished by its
•Music & Dance
•Drama & Theatre
•Cuisine
•Lifestyle and
•Festivals.
•Being the land of Bankim Chandra, Rabindranath
and Aurobindo, West Bengal is said to be the birth
place of Modern Indian literature.

5. MUSIC & DANCES
•Music and dances are integral parts of the Bengali
culture. Bengalis (people of Bengal) are closely
associated with Rabindra Sangeet, Rabindra Nritya
Natya (songs and song-dance sequences composed by
Tagore) and Nazrul Geeti (songs by Kazi Nazrul Islam).
•Folk dances and songs are also popular in the city.

6. DRAMA & THEATRE
• Drama and theatre is also an essential part of
the Bengali culture. There are big and small
theatre groups in various parts of the state
featuring large outdoor stage plays.

7. CUISINE
• Cuisine is an integral element of the culture of
WEST BENGAL.
• Bengalis are fond of Bhaat (rice) and Machher
jhol (fish curry).
• Sweet accommodate a status of pridefulness
and prestige for the Bengali such as sandesh,
rosogolla, misti doi(sweet curd), etc.

8. STYLE OF SERVING BENGALI
FOODS {ON BANANA LEAF}

9. LIFESTYLE
• The culture of WEST BENGAL in every pulse of
it shows its exuberance(JOY) in the modus
lifestyle.
• It is well maintained all over the place.
• Moreover the Bengali language boasts(pride)
a rich literary heritage with a good tradition in
folk literature.

10. FESTIVALS
• Through out the world, WEST BENGAL is known for its
plethora (excess) of festivals.
• The culture of WEST BENGAL too is enriched by the
festivals and also multiple rituals & rites associated
with these festivals.
• The festivals of the state of WEST BENGAL are in fact
characterized by joyous ceremonies , enthusiasm,
paralleled with ample fun and celebration.
• The most important festivals of WEST BENGAL are :

11. 1>DURGA PUJA

12. 2> NABO BORSO

13. 3>RATH YATRA
4> JANMASHTAMI
5> RAKHIRAKSHABANDHAN
6> BHRATRI DWITIYA(BHAIYA DOOJ)
7> MUHARRUM
8> ID-UL-FITR
9> DIWALI

14. 10>HOLI

15. 11>SARASWATI
PUJA

16. 12> JAGADHATRI PUJO

17. GIRLS CELEBRATE DURGA PUJA
BY WISHING EACH OTHERE WITH
ABIR,HERE ALSO REPRESENT
THEIR DRESSINF SENCE DURING
THE PUJA.
In THese OccAsIOn fAmIly
membeRs
wIsHInG eAcH OTHeR THROUGH
GIfTs

18. cOnclUsIOn
• So it can be easily said that the culture of
WEST BENGAL is symbolic concoction of
modernity & tradition, richness & simplicity .
• Moreover musical melody, dancing ,culinary
delights & exquisite lifestyle are what that
make the culture of WEST BENGAL so rich &
embellished.

19. VIDEO OF VARIOUS PANDALS IN DURGAPUJA

20. THANK
YOU