case study

1. PHEONIX SHOPPING MALL
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2. CONTENT
 KEY PLAN
 INTRODUCTION
 SITE PLAN
 SITE CONTEXT
 ARCHITECT
 LANDSCAPING
 FLOOR PLANS
 BASEMENT
 PARKING
 ATRIUM AND SKYLIGHT
 CINEMA
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3. INTRODUCTION
 Phoenix market city(Chennai) is a
shopping mall developed by mills
limited located in Chennai, Tamil nadu,
India.
 It was opened in January 2013 and is
the largest mall in the city
 Phoenix mall has several national and
international brands such as
lifestyle,pantaloons,globus,Manchester
united, Steve
madden,adidas.,aldo,allensolly and
many more. It also has houses
electronic stores like acess,reliance
digital,croma and poorvika.
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4. SITE PLAN
 •Location – City Centre - Velachery
 •Land Area – 17 acres
 •Retail Built –up Area – 4.36 acres
 •Residences Built-up Area – 2.98 acres
 •Total built up area – 7.34 acres
 Number of stores -260
 No. of stories-basement+5 stories
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5. KEY PLAN
Main 30m wide road
Service 10m wide road
Land Area – 17 acres
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6. ARCHITECT
 Architect: GORDAN BENOY
 Benoy is an award winning international firm of architects, master planners,
interior architects and graphic designers working from design studios in
the United Kingdom, Abu Dhabi, Dubai, Mumbai, Singapore, Hong
Kong, Kuala Lumpur, Shanghai and Beijing. The company is primarily known
for its global retail architecture, with projects such asWestfield
London UK, Elements, Hong Kong, and ION Singapore.
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7. SITE CONTEXT
 Guru nanak college ---- 448.02m
 Co-operative bank ---- 504.06m
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8. AREA
 A Hyper Market Covering 1,00,000 sq ft
 5Anchor Shops Covering 2,50,000 sq ft
 13 Mini Anchor shops Covering 1,75,000 sq ft
 122 Small Stores Covering 3,00,000 sq ft
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9. RETAIL SHOP RATIO
Total no. of retail shops --- 210
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10. ACTIVITIES RATIO
 Retail ---- 80%
 Dine ---- 17%
 Entertainment ----- 3%
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11. LOWER GROUND FLOOR
 Apparel
 Beauty & Cosmetics
 Coffee Shop
 Confectionery
 Consumer Durables, Electronics & IT Products
 Footwear
 Furniture & Home Furnishings
 Hypermarket Stores
 Personal Grooming, Salons & Spa
 Pharmacy & Wellness
 Restaurant
 Services & Specialty Stores
 Sports & Fitness
 Toys & Games
 Watches & Eyewear
 Accessories
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12. GROUND FLOOR
Accessories
Apparel
Beauty & Cosmetics
Books, Music & Entertainment
Coffee Shop
Confectionery
Consumer Durables, Electronics & IT Products
Footwear
Jewelry
Restaurant
Watches & Eyewear
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13. FIRST FLOOR
Apparel
Beauty & Cosmetics
Coffee Shop
Confectionery
Consumer Durables, Electronics & IT Products
Food Court
Footwear
Furniture & Home Furnishings
Home Furnishings
Jewelry
Restaurant
Services & Specialty Stores
Toys & Games
Watches & Eyewear
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14. SECOND FLOOR
 Accessories
 Apparel
 Beauty & cosmetics
 Books,music,entertainment
 Consumer durables, electronics
 Footwear
 Furniture & home furnishings
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15. THIRD FLOOR
 Confectionery
 Entertainment
 Food Court
 Restaurant
 Services & Specialty Store
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16. EXTERIOR
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17. INTERIOR
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18. LANDSCAPING
 THE ENTRY LEADS TO LANDSCAPE
AREA
 LANDSCAPING CONSIST OF
• OPEN AIR THEATRE
• SITTING SPACE
• KIDS PLAY AREA
• WATER WALL
• Flooring: Marble, Granite
Slabs, Vitrified Tiles
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19. • OPEN AIR THEATRE • SITTING SPACE
• KIDS PLAY AREA • WATER WALL• fountain CAF

20. CIRCULATION
Site entrance
• Has a main entry from the
Velachery main road
• Has a service entry at cherry bye
pass 100 feet road
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21. CIRCULATION
Site exit
• Has a main entry /
exit from the
velachery main
road
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22. CIRCULATION
Security room
• security room located at the site
entrance
• the security directs the vehicles
into the mall
• Also helps out them for directions
Security room CAF

23. CIRCULATION
Lane
• Has four lanes for access from in
and out of the mall
• Separate for bike and cars
• Separate one for pedestrians
• The path ways are indicated with
arrow sign
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24. CIRCULATION
Toll Booth
• THE PATH WAY LEEDS TO THE
BOOTH
• WHERE THE ENTRY TICKET IS
ISSUED
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25. CIRCULATION
PARKING
• AFTER THE BOOTH THE VEHICLES
ARE LEADED TO THE PARKING
• SECURITY MAN HELPS WITH
DIRECTIONS
• IT HAS A OPEN CYCLE PARKING
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26. CIRCULATION
Entrance
• These are 3 main entrance
to the mall
• One from the front and
two to the rear side
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27. CORRIDOR
 The width of the corridor is 12’
 The corridor is wide enough to
accommodate the foot traffic even
during peak hours
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28. MODE FOR TRANSPORT
ESCALATOR
LIFT
TRAVALATOR
STAIRS
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29. ESCALATORS PLACEMENT
 ESCALATORS ARE PLACED NEAR THE ENTRIES
 FOUR ESCALATORS PER FLOOR
 INFO DESK PLACED NEAR TO THE ESCALATORS
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30. ESCALATORS
• ESCALATORS ARE USED BY MAJOR PEOPLE IN
THE MALL
• HAS A DISPLAY BOARD WHICH HAS FAMOUS
QUOTES SCROLLING ON IT
• THE AREA AROUND THE ESCALATORS IS USED
AS SITTING AREA IN THE LOWER GROUNG
FLOOR
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31. LIFT
 LIFT IS PLACED AT THE CENTRE PART OF THE
MALL
 TWO LIFTS ARE PROVIDED
 THE CAPACITY OF THE LIFT =18 person
 DIMENSION OF THE LIFT =2.1 x 1.8m
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32. INFO DESK
 INFO DESK IS AVALIABLE IN EACH FLOOR
 SITUATED IN A VISIBLE WAY NEAR
ESCALATORS
 IT HAS ALL DIRECTIONS IN IT IN A USER
FRIENDLY MANNER
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33. EXTERNAL FINISH
 At the upper level on the front facade,
space has been provided for
• Advertisements
• Forthcoming attractions
• Cinema posters
 which are visible from a distance
governing the external elevation.
ADVERTISEMENT BOARD
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34. Fire exit
No of fire exit: 6 per floor
Automatic sprinkler:
spacing of sprinkler 8’
Bulger alarm: spacing -10’
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35. SPRINKLER SYSTEM
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36. EMERGENGY EXIT
 EMERGENGY EXIT MAP IS LOCATED IN EACH FLOOR
 ALSO HAS INTRUCTION IN THE SIGN BOARD
 7 EMERGENGY EXIT IS PROVIDED
 SHOWS THE ROUTE FOE THE EXITS
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37. PARKING
 MALL CONSIST OF BASEMENT PARKING AND
MLCP
 THE MLCP CONSIST OF 11 FLOORS
 THE MLCP IS ATTACHED TO THE MALL FOR EASY
ACCESS
BASEMENT
MLCPWAY TO MLCP
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38. PARKING
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39. PARKING LEVEL
 P1
 P2 ---- LOWER GROUND FLOOR (big bazaar, max, reliance digital, splash)
 P3
 P4 ---- GROUND FLOOR (life style, marks & spencer, pantaloons, zara)
 P5
 P6 ---- FIRST FLOOR(life style , pantaloons, globus , croma , ood life , home stop)
 P7 ---- SECOND FLOOR(Imax/luxe cinemas, I play , Rmkv)
 P8
 P9
 P10
 P11
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40. MOVIES
 There is 11 screen multiplex is capable of dealing out 40 shows,every single
day, In 6 languages.
 With an expected capacity of 15,000 people visiting the multiplex every
day
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41. DINING
 14 variety restaurant spread over 60,000 sq ft
 Food court spread over 50,000 sq ft
 There are 20 Kiosk shops
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42. FUN CITY
 Fun city is located at 3rd
floor
 Located near the food
court
 Fun city is isolated from
rest of the retail area
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43.  It has games for both children's and adults.
 As well as segregation of games such as virtual
reality , games using physical activities such as
bowling , jack hammer , bull ride etc.
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44. ART
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45. ART
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46. ART
INTRODUCTION
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47. ART
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48. ART
 BAR CODA,SAMIR PARKER
 EDISEN’S BULB,SUNIL GAUDI
 APOCALYPTRON, THUKRAL &
TAGRA
 3D CUBE ART,
AAKASH NIHALANI
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49. • The drinking water provision is
available in the mall.
At each floor in the mall,
Located near the hand wash
area.
DRINKING WATER
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50. FIRE PRECAUTION
 DRY RISER IS LOCATED AT ENTRANCE OF THE MALL.
 FIRE HOSE IS LOCATED AT EACH FLOOR ON THE MALL. CAF

51.  O.DAWOOD AL IRSHATH
 S.GOWTHAMA NARAYANAN
 R. JOHNSON CHELLAPPA
 S.MADHAN
 A.MOHAMED MUJEEB RAHMAN
 S.RAM KUMAR
 R.SABAREESH
by
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52. THANK YOU
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