Much has been said about being a mile deep and an inch wide but as recruiters look for growth many haven't fully embraced the benefits of being niche or even micro niche. We explore 10 key benefits of becoming a micro niche search or recruitment professional.

1. Ten top reasons why recruiters
and search professionals need
to be micro niche, NOW!
Much has been said about being a mile deep and an inch wide but as
recruiters look for growth many haven't fully embraced the benefits of being
niche or even micro niche.
Without a doubt big box recruiter brands will always have a place in the
generalist marketplace, have deeper pockets for marketing and are often in a
bidding war driving fees down - being truly niche - micro-niche is a key
strategy to punch above your weight for SME recruitment firms with many
benefits.
Lets explore 10 top benefits of being micro-niche in recruitment.
1: Client face challenges sourcing experienced specialist talent - the
demographics are playing a part and working with knowledge specialist
consultancies operating in a micro-niche manner helps them map the talent
landscape and alleviate skills gaps and attract the best of the best.
2: For SME recruiters its a great strategy and your brand can beat large

2. generalists who have to stretch their brand across multiple disciplines,
functions and sectors - as a micro niche recruiter you can concentrate your
marketing with laser-like pin point accuracy.
3: Recruiters gain and constantly expand incredible deep knowledge in their
niche and knowing key talent pools intimately - enabling them to act faster and
knowing not just where talent is but what they as executives want in a career
more leading to better fit hiring decisions.
4: It builds credibility in your business and people making the micro niche
recruiter a subject knowledge specialists - more akin to a business advisor, a
true consultant which clients rely upon to keep them updated on the trends,
movers and shakers in the niche.
5: Micro-niche recruiters are by design more agile and better connected with
talent in their niche than a generalist would be who at best skim the market for
talent.
6: By utilising your knowledge, experience and networks you become a
trusted advisor to clients and candidates and build powerful, long lasting
relationship over time, with obvious benefits.
7: By positioning yourself as the expert in a micro-niche you can virtually own
that market - be the “go to” person or business which you can’t do as a
generalist.
8: By dominating a niche many recruiters can charge higher fees because
they add value over and above the placement by using their deep knowledge
as true business advisors. You gain far more than you lose.
9: It distinguishes you from all the other firms and makes you more
memorable to both talent and clients - it’s easier to swim in the same pool
daily than to chop and change. Recruiters working for generalist brands often
struggle to really ensure they are the leader in a field, even if their desk or
team is attacking a niche, there’s too much background noise to compete
with.

3. 10: Focusing on micro-niches also makes it easier for search engines to find
you in a competitive and crowded market leading to higher SEO scores than a
generalist.
Micro-niche is here to stay; it's not a fad. The issue of focus is being exhibited
in the professional services area by law firms, accounting firms and mergers
and the corporate finance arena. In software and technology it's already here
after all an app is often a very specialist application.
In areas like the medical field, ask yourself who would you rather have
operate delicate surgery on you - a generalist or a specialist. The German
healthcare system adopts micro niche for doctors not just surgeons, you visit
a throat or muscular specialist for an ailment rather than a generalist GP, and
it works.
In the recruitment space the likes of Nigel Frank were early risers in the
Microsoft Dynamics niche, one they clearly dominate and have spawned
others whilst firms like DataCenterPeople are control the fast growing Data
Centre niche to name just two clear micro niche leaders.
My advice: Focus and think small. You can get a larger share of the market,
deeper relationships and repeat business. You can tap into more SME client
businesses, the engine of growth in all economies as well as penetrate larger
firms and you will generate larger profits as a result.
Additionally, join a ecosystem or network comprising other niche recruitment
or search firms who don't compete with you but who can fulfil other functions
and roles which enables you to remain specialist, increasing your appeal to
clients, generate additional incomes via fee sharing and split fees through
collaboration.
Health Warning: If you really know your niche always look ahead, left, right
and behind much like driving a vehicle! Your niche could be disrupted as
we've seen to the likes of Blackberry - who owned a micro-niche for a while
but who didn't see the likes of Apple and Samsung and other smartphone
competitors coming up hard and fast behind them so stay attuned to the

4. changes – as a true micro niche operator you have the advantage here
already if you stay attuned to competitors and changes.
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To discover your true potential and find out more about how we can help you
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