Click.ology is a guide to online shopping psychology and increasing online sales. It discusses the history of online shopping since 1984 and how internet retailing is now dominated by a few massive companies. Successful online retailers focus on understanding the customer through convenience, likeability, information, customization, and knowledge. Click.ology aims to demonstrate what works in online sales and show businesses how to tap into consumer shopping behaviors online through The CLICK System in order to sell more.