Echipa Gramatic a realizat în ultimelele luni comunicarea în Social Media a operatorului național Moldtelecom, integrând astfel rețelele de socializare în mixul de comunicare al companiei. Vă prezentăm un studiu de caz cu obiectivele setate și rezultatele obținute în această perioadă.

1. 䌀愀猀攀 匀琀甀搀礀 爀攀愀氀椀稀愀琀
搀攀 愀最攀渀ᬂ椀愀 搀椀最椀琀愀氀́ 䜀爀愀洀愀琀椀挀
䔀堀吀䤀一䐀䔀刀䔀䄀 츀一 匀伀䌀䤀䄀䰀 䴀䔀䐀䤀䄀
䴀伀䰀䐀吀䔀䰀䔀䌀伀䴀

2. 䔀氀愀戀漀爀愀爀攀愀 ᤂ椀 椀洀瀀氀攀洀攀渀琀愀爀攀愀 猀琀爀愀琀攀最椀攀椀 匀漀挀椀愀氀 䴀攀搀椀愀
愀 漀瀀攀爀愀琀漀爀甀氀甀椀 渀愀ᬂ椀漀渀愀氀 䴀漀氀搀琀攀氀攀挀漀洀Ⰰ 挀愀爀攀 瘀愀 渀琀́爀椀
瀀漀稀椀ᬂ椀愀 搀攀 氀椀搀攀爀 渀 椀渀漀瘀愀ᬂ椀攀 琀攀栀渀漀氀漀最椀挀́⸀ 䤀渀琀攀最爀愀爀攀愀
挀愀渀愀氀攀氀漀爀 匀漀挀椀愀氀 䴀攀搀椀愀 渀 猀椀猀琀攀洀甀氀 搀攀 洀愀爀欀攀琀椀渀最 ㌀㘀 ⸀
伀䈀䤀䔀䌀吀䤀嘀
倀刀䤀一䌀䤀倀䄀䰀

3. 䘀漀爀洀愀爀攀愀 甀渀攀椀 挀漀洀甀渀椀琀́ᬂ椀
氀漀椀愀氀攀 戀爀愀渀搀甀氀甀椀 ᤂ椀 洀攀渀ᬂ椀ⴀ
渀攀爀攀愀 氀攀最́琀甀爀椀椀 挀甀 愀挀攀愀猀琀愀⸀
爀愀琀愀 搀攀 攀渀最愀最攀洀攀渀琀
昀愀渀椀 渀漀椀
䄀洀戀愀猀愀搀漀爀椀椀
戀爀愀渀搀甀氀甀椀
䴀漀渀椀琀漀爀椀稀愀爀攀愀 ᤂ椀 愀渀愀氀椀稀愀
瀀漀猀琀́爀椀氀漀爀 渀 挀愀爀攀 攀猀琀攀 瘀椀稀愀琀
戀爀愀渀搀甀氀 䴀漀氀搀琀攀氀攀挀漀洀⸀
䴀愀渀愀最攀洀攀渀琀甀氀
爀攀瀀甀琀愀ᬂ椀攀椀 漀渀氀椀渀攀
䤀渀琀攀最爀愀爀攀愀 猀攀爀瘀椀挀椀甀氀甀椀
挀氀椀攀渀琀攀氀́ 渀 挀愀渀愀氀攀氀攀
匀漀挀椀愀氀 䴀攀搀椀愀⸀
䄀氀椀渀椀攀爀攀愀 氀愀 猀琀爀愀琀攀最椀愀 搀攀 挀漀洀甀渀椀挀愀爀攀 愀
漀瀀攀爀愀琀漀爀甀氀甀椀 ᤂ椀 椀渀昀漀爀洀愀爀攀愀 甀琀椀氀椀稀愀琀漀ⴀ
爀椀氀漀爀 爀攀ᬂ攀氀攀氀漀爀 搀攀 猀漀挀椀愀氀椀稀愀爀攀 搀攀猀瀀爀攀
挀攀氀攀 洀愀椀 渀漀椀 漀昀攀爀琀攀 ᤂ椀 猀攀爀瘀椀挀椀椀⸀
倀氀愀琀昀漀爀洀́
愀氀琀攀爀渀愀琀椀瘀́
搀攀 挀漀洀甀渀椀挀愀爀攀
䄀猀椀猀琀攀渀ᬂ́
挀氀椀攀渀ᬂ椀
洀攀渀ᬂ椀甀渀椀 瀀漀猀琀́爀椀
攀渀最愀最攀洀攀渀琀
眀攀戀猀椀琀攀 挀氀椀挀欀猀
爀攀愀挀栀
挀攀爀攀爀椀
琀椀洀瀀甀氀 搀攀 爀́猀瀀甀渀猀
倀䤀䰀伀一䤀䤀 䌀伀䴀唀一䤀䌀ȁ刀䤀䤀 츀一 匀伀䌀䤀䄀䰀 䴀䔀䐀䤀䄀
䌀攀椀 㐀 瀀椀氀漀渀椀 瀀攀 挀愀爀攀 猀ⴀ愀 戀愀稀愀琀 渀琀爀攀愀最愀 猀琀爀愀琀攀最椀攀 匀漀挀椀愀氀 䴀攀搀椀愀

4. 䌀䄀一䄀䰀䔀
䌀漀洀甀渀椀挀愀爀攀愀 䴀漀氀搀琀攀氀攀挀漀洀 渀 匀漀挀椀愀氀 䴀攀搀椀愀 愀
渀挀攀瀀甀琀 挀漀渀挀漀洀椀琀攀渀琀 瀀攀 ㌀ 挀愀渀愀氀攀Ⰰ 搀椀渀琀爀攀 挀愀爀攀
䘀愀挀攀戀漀漀欀 愀 昀漀猀琀 瀀爀椀漀爀椀琀愀爀⸀
㔀 ─
㈀㔀─
㈀㔀─

5. 䔀洀椀猀椀甀渀攀愀 䔀堀倀䔀刀吀
䐀攀猀椀最渀 搀攀搀椀挀愀琀
刀́猀瀀甀渀猀 氀愀 洀攀猀愀樀攀
ᤂ椀 挀攀爀攀爀椀䴀漀渀椀琀漀爀椀稀愀爀攀愀 洀攀渀ᬂ椀甀渀椀氀漀爀
渀 匀漀挀椀愀氀 䴀攀搀椀愀
䘀愀挀攀戀漀漀欀 䄀搀猀
洀礀吀愀爀最攀琀 䄀搀猀
䄀瀀氀椀挀愀ᬂ椀椀 ᤂ椀 琀愀戀ⴀ甀爀椀
瀀攀爀猀漀渀愀氀椀稀愀琀攀
䄀挀琀甀愀氀椀稀́爀椀 稀椀氀渀椀挀攀
倀攀爀猀漀渀愀氀椀稀愀爀攀
瀀愀最椀渀́
䄀䌀吀䤀嘀䤀吀ȁᨂ䤀

6. 䐀䤀刀䔀䌀ᨂ䤀䤀
䐀䔀 䌀伀一ᨂ䤀一唀吀
䤀渀椀ᬂ椀愀氀 愀甀 昀漀猀琀 猀攀琀愀琀攀 琀爀攀椀 搀椀爀攀挀ᬂ椀椀 搀攀 挀漀渀ᬂ椀渀甀琀
挀甀 愀挀挀攀渀琀 瀀攀 䤀渀琀攀爀渀攀琀Ⰰ 琀攀氀攀瘀椀稀椀甀渀攀 搀椀最椀琀愀氀́ ᤂ椀
椀渀漀瘀愀ᬂ椀攀 琀攀栀渀漀氀漀最椀挀́⸀ 䘀椀攀挀愀爀攀 ᤂ琀椀爀攀Ⰰ 愀渀甀渀ᬂⰀ
猀攀爀瘀椀挀椀甀 渀漀甀 愀 昀漀猀琀 瀀爀攀稀攀渀琀愀琀 瀀爀椀渀琀爀ⴀ甀渀 搀攀猀椀最渀
搀攀搀椀挀愀琀 挀愀爀攀 愀 最攀渀攀爀愀琀 渀琀爀ⴀ甀渀 ǻ渀愀氀 ᤂ椀
爀攀稀甀氀琀愀琀攀氀攀 愀ᤂ琀攀瀀琀愀琀攀⸀
䌀漀渀挀攀瀀琀甀氀 搀攀 刀攀愀氀ⴀ琀椀洀攀 䴀愀爀欀攀琀椀渀最
愀瀀氀椀挀愀琀 渀 挀漀洀甀渀椀挀愀爀攀 愀 搀攀洀漀渀猀琀爀愀琀 ᤂ椀
搀攀 愀挀攀猀琀́ 搀愀琀́ 挀́ 攀猀琀攀 椀渀搀椀猀瀀攀渀猀愀戀椀氀 渀
匀漀挀椀愀氀 䴀攀搀椀愀⸀

7. 匀吀䄀吀䤀匀吀䤀䌀䄀 䄀䌀吀唀䄀䰀䤀娀ȁ刀䤀䰀伀刀
⨀ 倀攀 漀 搀甀爀愀琀́ 搀攀 ㄀ 氀甀渀椀
㄀㤀㐀
䄀挀琀甀愀氀椀稀́爀椀
㄀㔀─
䤀渀琀攀爀愀挀ᬂ椀甀渀椀
⠀愀瀀爀攀挀椀攀爀椀Ⰰ 挀漀洀攀渀琀愀爀椀椀 ᤂ椀 搀椀猀琀爀椀戀甀椀爀椀⤀
㄀
䰀椀欀攀ⴀ甀爀椀 㜀㤀─
䌀漀洀攀渀琀愀爀椀椀 㠀─
䐀椀猀琀爀椀戀甀椀爀椀 ㄀㌀─
刀攀愀挀栀 漀爀最愀渀椀挀
⠀搀椀渀 渀甀洀́爀甀氀 琀漀琀愀氀 搀攀 昀愀渀椀⤀
䌀攀攀愀 挀攀 攀猀琀攀 搀攀 ㌀ 漀爀椀 洀愀椀
洀愀爀攀 搀攀挀琀 洀攀搀椀愀 䘀愀挀攀戀漀漀欀
䄀ǻᤂ́爀椀 愀氀攀 瀀漀猀琀́爀椀氀漀爀
㈀ ⬀
䐀椀猀琀爀椀戀甀椀爀椀
䌀攀氀攀 洀愀椀 椀渀琀攀爀愀挀琀椀瘀攀 瀀漀猀琀́爀椀 愀甀
昀漀猀琀 瘀椀爀愀氀椀稀愀琀攀 搀攀 挀́琀爀攀 昀愀渀椀⸀
㄀ ⬀

8. 䘀䄀䌀䔀䈀伀伀䬀
刀䔀娀唀䰀吀䄀吀䔀
⬀㐀㠀 昀愀渀椀 渀漀椀 ⠀⬀㌀㌀㘀─⤀
㈀ 洀氀渀⸀ 椀洀瀀爀攀猀椀椀 琀漀琀愀氀攀 愀氀攀 瀀愀最椀渀椀椀
㄀ 砀 挀爀攀ᤂ琀攀爀攀 愀 渀甀洀́爀甀氀甀椀 搀攀 洀攀猀愀樀攀 瀀爀椀渀 瀀愀最椀渀愀 搀攀 䘀愀挀攀戀漀漀欀
㄀㠀 ⴀ ㌀㐀 琀愀爀最攀琀甀氀 挀愀爀攀 愀 椀渀琀攀爀愀挀ᬂ椀漀渀愀琀 挀攀氀 洀愀椀 洀甀氀琀 挀甀 瀀愀最椀渀愀
⨀ 䐀甀瀀́ 漀 搀甀爀愀琀́ 搀攀 ㄀ 氀甀渀椀

9. ⨀ 䐀甀瀀́ 漀 搀甀爀愀琀́ 搀攀 ㄀ 氀甀渀椀
䌀漀渀ᬂ椀渀甀琀甀氀 瀀漀猀琀愀琀 瀀攀 䘀愀挀攀戀漀漀欀 愀 昀漀猀琀 搀甀戀氀椀挀愀琀 ᤂ椀
瀀攀 伀搀渀漀欀氀愀猀猀渀椀欀椀 挀甀 愀搀愀瀀琀́爀椀氀攀 搀攀 爀椀最漀愀爀攀⸀ 䐀攀
愀猀攀洀攀渀攀愀Ⰰ 猀ⴀ愀 瀀甀猀 愀挀挀攀渀琀 ᤂ椀 瀀攀 瀀甀戀氀椀挀椀琀愀琀攀愀 瀀爀椀渀
椀渀琀攀爀洀攀搀椀甀氀 瀀氀愀琀昀漀爀洀攀椀 洀礀吀愀爀最攀琀⸀
㄀㠀㔀㘀 洀攀洀戀爀椀 渀 最爀甀瀀
伀䐀一伀䬀䰀䄀匀匀一䤀䬀䤀
刀䔀娀唀䰀吀䄀吀䔀

10. ⨀ 䐀甀瀀́ 漀 搀甀爀愀琀́ 搀攀 ㄀ 氀甀渀椀
刀䔀娀唀䰀吀䄀吀䔀
夀伀唀吀唀䈀䔀
㈀㈀ 攀瀀椀猀漀愀搀攀 䴀漀氀搀琀攀氀攀挀漀洀 䔀堀倀䔀刀吀
㔀㜀 ㈀㘀㐀 瘀椀稀甀愀氀椀稀́爀椀
倀攀渀琀爀甀 挀́ 瀀甀戀氀椀挀甀氀 愀瀀爀攀挀椀愀稀́ 挀漀渀ᬂ椀渀甀琀甀氀 瀀爀漀瀀爀椀甀Ⰰ 愀 昀漀猀琀
挀爀攀愀琀́ 攀洀椀猀椀甀渀攀愀 䴀漀氀搀琀攀氀攀挀漀洀 䔀堀倀䔀刀吀Ⰰ 挀甀 甀氀琀椀洀攀氀攀
渀漀甀琀́ᬂ椀 ᤂ椀 爀攀挀攀渀稀椀椀 搀椀渀 搀漀洀攀渀椀甀氀 䤀吀⸀

11. 嘀椀挀琀漀爀 一椀挀漀氀愀攀猀挀甀
᠂攀昀 猀攀爀瘀椀挀椀甀 瀀爀漀洀漀瘀愀爀攀Ⰰ 䴀漀氀搀琀攀氀攀挀漀洀
䐀攀 愀猀攀洀攀渀攀愀Ⰰ 洀攀渀ᬂ椀漀渀́洀 甀渀 猀椀洀ᬂ 攀猀琀攀琀椀挀 攀氀攀瘀愀琀 渀 搀攀猀椀最渀甀氀
椀洀愀最椀渀椀氀漀爀 挀攀 渀猀漀ᬂ攀猀挀 瀀漀猀琀́爀椀氀攀Ⰰ 氀甀挀爀甀 搀攀氀漀挀 渀攀最氀椀樀愀戀椀氀 ᤂ椀 漀
挀漀洀瀀漀爀琀愀爀攀 瀀爀漀愀挀琀椀瘀́ 渀 漀爀椀挀攀 猀椀琀甀愀ᬂ椀攀⸀ᴠ
ᰠ䴀漀氀搀琀攀氀攀挀漀洀 愀 昀漀猀琀 瀀氀́挀甀琀 猀甀爀瀀爀椀渀猀 搀攀 愀挀攀愀猀琀́ 攀挀栀椀瀀́
琀渀́爀́ ᤂ椀 搀椀渀愀洀椀挀́Ⰰ 挀愀爀攀 愀 搀愀琀 搀漀瘀愀搀́ 搀攀 甀渀 瀀爀漀昀攀猀椀漀渀愀氀椀猀洀
ᤂ椀 搀攀搀椀挀愀ᬂ椀攀 爀愀爀 渀琀氀渀椀琀́ 渀 䴀漀氀搀漀瘀愀Ⰰ 挀攀攀愀 挀攀 猀ⴀ愀 爀攀˻攀挀琀愀琀
椀洀攀搀椀愀琀 渀 爀攀稀甀氀琀愀琀攀 椀洀瀀爀攀猀椀漀渀愀渀琀攀 瀀攀 猀漀挀椀愀氀 洀攀搀椀愀 渀琀爀ⴀ漀
瀀攀爀椀漀愀搀́ 昀漀愀爀琀攀 猀挀甀爀琀́⸀
䘀䔀䔀䐀䈀䄀䌀䬀

12. 䐀愀挀́ ᬂ椀ⴀ愀 瀀氀́挀甀琀 愀挀攀猀琀 猀琀甀搀椀甀 搀攀 挀愀稀 ᤂ椀 ᬂ椀 搀漀爀攀ᤂ琀椀 漀 猀琀爀愀琀攀最椀攀 匀漀挀椀愀氀
䴀攀搀椀愀 瀀攀渀琀爀甀 挀漀洀瀀愀渀椀愀 琀愀Ⰰ 瘀漀洀 ǻ 戀甀挀甀爀漀ᤂ椀 猀́ 琀攀 愀樀甀琀́洀⸀
䰀愀猀́ⴀ渀攀 甀渀 洀攀猀愀樀 瀀攀㨀
漀ϻ挀攀䀀最爀愀洀愀琀椀挀⸀洀搀
㜀㤀 㘀 㤀 ㌀㌀㌀