1. Sunny Kumar UX Director Grand Union USER

2. Today Value of UX Doing UX USER

3. UX perspective

4. UX perspective

5. UX perspective “To be user centric”

6. Value of UX

7. Value of UX Nov 2010 : Expedia reported Name*: Company:Address*:Credit card number*: This reportedly cost $12million in lost sales!

8. Value of UX Nov 2009 : Macy’s reported Why do it? $300 million in the first year! This increased sales by $15 million in the first month!

9. Value of UX From To

10. Value of UX From To

11. Value of UX From To

12. Doing UX Key steps

13. Doing UX

14. Doing UX – Analysis Stakeholder working meetings Card sorting workshops In-depth interviews Requirements / results analysis

16. Internal & ExternalStakeholder working meetings Card sorting workshops In-depth interviews Requirements / results analysis

18. Closed Card sorting workshops In-depth interviews Requirements / results analysis

20. Semi-structured format

21. Seek understanding & interpretation

22. ConversationalIn-depth interviews Requirements / results analysis

23. Doing UX – Analysis Requirements / results analysis

24. Doing UX – Analysis Requirements / results analysis

25. Doing UX – Analysis Requirements / results analysis

26. Doing UX – Research Contextual inquiry Data analysis Usability / competitor / best practice reviews Surveys

29. Measurement and results Data analysis Usability / competitor / best practice reviews Surveys

30. Doing UX – Research Usability / competitor / best practice reviews

32. Real world surveys Surveys

33. Doing UX – Solution design Segmentation analysis / Persona development Site taxonomy / Navigation definition Story boarding / user journey development Wireframe development / Functional specification Concept mapping Content matrix / content strategy Process flow definitions

34. Doing UX – Solution design Segmentation analysis / Persona development

35. Doing UX – Solution design Story boarding / user journey development

36. Doing UX – Solution design Concept mapping

37. Doing UX – Solution design Process flow definitions

38. Doing UX – Solution design Site taxonomy / Navigation definition

39. Doing UX – Solution design Facets

40. Doing UX – Solution design Wireframe development / Functional specification

41. Doing UX – Solution design

42. Doing UX – Solution design Content matrix / content strategy

45. Doing UX – Testing

47. Doing UX – Testing Multi variant testing Layout 4 Layout 8 Layout 1 Layout 3 Layout 6 “20 years of usability engineering experience have shown that it’s impossible to design the perfect user interface on the first try” Jacob Nielsen

48. Doing UX

49. Doing UX Web / mobile / App development project

50. Sunny Kumar UX Director Grand Union Sundeepk@thegrandunion.com Linkedin.com/in/sunnykumar Thank you.