Personal Information
Organization / Workplace
Melbourne, Australia Australia
Occupation
Head of Insights & Analytics, Carsales.com Limited
Website
samsmojo.com
About
carsales.com Ltd is a leading automotive media, data and e-commerce business with market leading positions in Australia, Brazil, Mexico, South Korea, Malaysia, Indonesia and Thailand.
I lead the Insights & Analytics discipline - which covers the Insights Tribe (development direction) and Analyst squad (the practice). This covers automotive business intelligence and analysis, web analytics systems, consumer research and segmentation, data management platforms, data mining and predictive analytics and customer data integration services. We also provide insights & analytics best practices and training to our international affiliates.
I am passionate about media, data, insights & analytics,...
Tags
automotive advertising australia carsales iab
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