1. Scott Fisk
Professor of Graphic Design
Samford University
AIGA Birmingham
Birmingham.aiga.org
The power of
DESIGN
http://atlanta.wordcamp.org/2015/
@scottfisk
2. Topics:
1. What is design?
2. Why good design matters.
2. What is good design?
3. Human centered design.
4. Design Basics.
5. Get inspired!
The power of
DESIGN
7. WHY
design matters
1st Impression Counts
Brand Manifestation
Credibility
User Trust
Sticky Factor
Return Rate
More Sales
and more importantly….
The power of
DESIGN
16. In
broad
terms,
user-‐centered
design
(UCD)
is
a
type
of
user
interface
design
and
a
process
in
which
the
needs,
wants,
and
limitations
of
end
users
of
a
product
are
given
extensive
attention
at
each
stage
of
the
design
process.
Source:
Wikipedia
http://en.wikipedia.org/wiki/User-‐centered_design
HUMAN
CENTERED
17. Gotten lost due to poor signage
Failed to figure out direction
Failed to figure out how to use a tv remote
Burned yourself when you thought cold water
was going to come out of the fosset
HAVE YOU
EVER?
30. BRAINSTORMING
No wrong answers
The obvious answers normally come first
Write down or sketch ideas
Share ideas with others
Do not be in a hurry
Be inspired
38. Typography (from the Greek words τύπος
(typos) = form and γραφή (graphe) =
writing) is the art and technique of
arranging type in order to make language
visible. The arrangement of type involves
the selection of typefaces, point size, line
length, leading (line spacing), adjusting the
spaces between groups of letters (tracking)
and adjusting the space between pairs of
letters (kerning[2]).
Typography (from the Greek words τύπος
(typos) = form and γραφή (graphe) =
writing) is the art and technique of
arranging type in order to make language
visible. The arrangement of type involves
the selection of typefaces, point size, line
length, leading (line spacing), adjusting the
spaces between groups of letters (tracking)
and adjusting the space between pairs of
letters (kerning[2]).
LINE HEIGHT?