Using Social Media for Improving B2B Reach

© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
Neha Malik
Grazitti Interactive
neham@grazitti.comwww.grazitti.com
Using Social Media for Improving B2B Reach

90% of B2B buyers are using Social media tools
often to research & execute purchases.
Social Media for B2B Companies

50 % B2B companies are tapping the power of
Social media for Lead Generation.

It has reduced the gap between their marketing
teams and business prospects.
As a Marketing Director, Digital
Marketing Manager, Program Manager,
you need to consider Social Media for:
 Brand Building
 Lead Generation
 Business as a Human Being
 Customer Retention

Brand Building
Peddinghaus corporation a premier manufacturer of steel equipment,
utilized You Tube channel for increasing its brand awareness and within
a short span amassed 28,000 YouTube views on their channel

Brand Building
 Companies achieve Strong business
recommendations with Word of mouth
through social media channels.

Brand Building
 Companies achieve Strong business
recommendations with Word of mouth
through social media channels.
 User love your brand by seeing your
company name, logo, posts and other details
on Social Media.

Lead Generation
Kinaxis, a leading Supply chain management company,
doubled lead generation and web traffic numbers with an online social
video campaign.

Lead Generation
video campaign.
 35% Companies use social media to
drive inbound leads to increase
revenue.

Lead Generation
video campaign.
 35% Companies use social media to
drive inbound leads to increase
revenue.
 SMO boosts your website traffic
through social networking websites,
forums, social feeds and more.

Business as a Human Being
General Motors launched “Faces of GM” video campaign, which
syndicated across GM’s owned channels and blogs, helped humanize
the company to come out of bankruptcy.

 Social engagement communicates
with your customers beyond other
media, bringing in an emotional
benefit.

 Social engagement communicates
with your customers beyond other
media, bringing in an emotional
benefit.
 Establishes a connection between
your consumer’s life and your
product proposition.

Customer Retention
Adobe Creative Cloud a digital marketing company, held a ‘30 Days of
Giveaways’ promotion on Facebook besides building customer loyalty it
also attracted more than 14,000 new fans and 32m impressions.

Customer Retention
 Extends customer service
experience as you can instantly
address negative perceptions and
illuminate positive ones.

Customer Retention
 Extends customer service
experience as you can instantly
address negative perceptions and
illuminate positive ones.
 Acts as a valuable forum for
responding and connecting to
customers in real-time.

 90% of B2B buyers are using Social media.
 Social Media improves your:
 Brand Building
 Lead Generation
 Establishing your Business as a Human
 Better Customer Retention
 For e.g., CISCO achieved massive following on YouTube.
By uploading videos, product demos and presentations,
it created useful resources for customers, as well as
attracted new customers.
Summary

At Grazitti Interactive, Social Media Marketing delivers competitive advantage
to businesses by transforming the way they interact with their customers and
prospects in the social context, and ensures real marketing and business
results
Our service includes:
 Reputation management
 Product and brand promotion
 Sales, nurturing and lead generation
 Customer support
 Research and product innovation
 Partner & Affiliate program
Grazitti Social Media Marketing Services

Using Social Media for Improving B2B Reach

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