Getting Started with Podcasting
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If you are looking for a high level overview of getting started with podcasting, this should help. It provides an overview of how you develop your idea, researching, picking hardware and software, submitting your podcast and marketing your show. This deck is from a presentation I gave on November 10, 2015 for the Triangle Marketing Club at KnowledgeTree in Raleigh, NC.
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Getting Started with Podcasting
- 2. HELLO!I am Greg Hyer You can find me at @greghyer Co-Host - Linking into Sales Podcast Launched first podcast in 2010 This slide deck was presented for Triangle Marketing Club at KnowledgeTree in Raleigh, NC on November 10, 2015
- 3. GETTING STARTED Where’s the starting line?
- 4. “The audience must accept you as a human being before it can accept you as a comedian, newscaster, or announcer.” - Durwood Kirby
- 5. CHOOSING YOUR NICHE ▸ It’s difficult but important ▸ Think how you can make it “Better” ▸ Think how your show can be “Specialized” ▸ Do your research
- 6. CREATING YOUR PODCAST PERSONALITY ▸ Don’t be an encyclopedia ▸ Be engaging ▸ Be valuable ▸ How would you speak for your audience? ▹ Especially when it comes to interviews
- 7. NAMING YOUR PODCAST ▸ Be obvious ▸ Check if name is in use ▹ iTunes, Google, etc. ▸ Check for the domain ▹ Name.com ▸ Check for social usernames ▹ Twitter, Facebook, Instagram ▸ Keyword research ▹ Google Trends
- 8. ARTWORK AND LOGO ▸ HIRE a Graphic Designer ▹ Don’t beg someone to do it for free. ▸ Have a main logo. ▹ Episode logos are optional ▸ iTunes - 1400 x 1400 pixels ▸ Google - 1200 x 1200 pixels ▸ On the Cheap? ▹ Fiverr ▹ GraphicRiver - Logos
- 9. PODCAST FORMAT How will your show be formated? Example: ▸ Music Intro ▸ Welcome ▸ Introduce Guest ▸ Main Show ▸ News ▸ Closing ▸ Outro
- 10. INTRO OUTRO EFFECTS On the Cheap: Fiverr - Hire voice over talent Audiojungle - Buy music track Assemble yourself in an editor Splurge Hire an audio engineer Music Radio Creative
- 11. EQUIPMENT, SOFTWARE and HOSTING Where do I put it?
- 12. “IF YOUR DREAMS DON’T SCARE YOU, THEY AREN’T BIG ENOUGH”
- 14. TYPES OF MICS OMNIDIRECTIONAL Omnidirectional mode picks up sound equally from all directions. It’s best used in situations when you want to capture the ambience of 'being there'—like a live recording of a band's performance. CARDIOID Well-suited for podcasts, vocals, or game streaming, cardioid mode records sound sources that are directly in front of the microphone. It delivers a rich, full-bodied sound.
- 15. TYPES OF MICS STEREO The stereo mode uses both the left and right channels, and is ideal for capturing a realistic, general sound image. BI-DIRECTIONAL Bidirectional mode records from both the front and the rear of the microphone. It’s ideal for capturing the nuance of a musical instrument, or recording an interview between two people.
- 16. EXAMPLES OF MICS Audio-Technica ATR2100 About $52 Blue Yeti About $110 Sennheiser MK4 About $300
- 17. SOFTWARE AUDACITY Open Source - Free (PC or Mac) GARAGE BAND Apple only ADOBE AUDITION $19.99 per month Also part of Adobe CC
- 18. KEY EFFECTS Normalize Sets all the tracks to the same peak amplitude. Equalizes the balance of the left and right channels Leveler Reduces the difference between loud and soft, making the audio easier to hear in noisy environments or on small loudspeakers.
- 19. HOSTING Self Hosting ▸ Wordpress with Powerpress Paid Hosting ▸ BlogTalkRadio ▸ Libsyn ▸ Podomatic ▸ SoundCloud
- 20. GETTING READY FOR LAUNCH Where’s the big red button?
- 21. “That was easy!”
- 22. BEGINNING WITH iTUNES iTunes No one truly understands ▸ Ranking ▹ It’s a mystery ▸ SEO ▹ Include keywords ■ Show title ■ Show description ■ Each episode ▸ Stats ▹ Must rely on 3rd party tools
- 23. SUBMITTING YOUR PODCAST KNOW YOUR RSS FEED Example: http://www.website.com/podcast/feed Podcast Directories iTunes Google Play Music Podcasts Stitcher Tunein PlayerFM Blubrry Libsyn
- 24. MARKETING YOUR SHOW Where is everyone?
- 26. MARKETING Content Calendar ▸ Plan out your first 7 - 10 episodes Email Marketing ▸ Encourage Subscribers ▸ Notify when new show is out ▸ Include show notes Social Media Marketing ▸ Share and engage ▸ Use Images with posts Word of Mouth ▸ Tell friends and family ▸ Speak at events Network with other podcasters ▸ Invite them to be on your show and visa versa
- 27. THANKS! Any questions? You can find me at ▸ @greghyer & LinkedIn ▸ greg@hyer.com ▸ LinkingintoSales.com