Unraveling the Mystery of The Circleville Letters.pptx
Influencer Marketing Strategy - Welcome to this course
1. Welcome to this course on
Influencer Marketing Strategy
Greg Jarboe
Instructor
Rutgers Business School Executive Education
2. Hello, I’m Greg Jarboe
• I’m the president of SEO-PR.
• Co-founded in 2003, my agency
combines search engine
optimization with public
relations.
• I’m the author of the book,
YouTube and Video Marketing.
• I’m also one of the 25 gurus
profiled in Michael Miller’s
book, Online Marketing Heroes.
3. I’m excited to teach this course
• I’ve been an instructor in the
Rutgers Mini-MBA program
since 2010.
• And I’ve taught a module on
“Engaging Influencers through
Social Media” since 2013.
• Now, I’m excited to teach this
massive open online course on
Influencer Marketing Strategy.
4. This course is about strategy and tactics
• This course is about strategy.
• You will learn how to create one
for a wide variety of B2B, B2C,
and nonprofit organizations
using the two-step flow model
of communication.
• It’s also about tactics.
• “Strategy without tactics is the
slowest route to victory. Tactics
without strategy is the noise
before defeat.”
5. What is the value of taking this course?
• You’ll learn if it’s worth paying
Kim Kardashian West up to
$500,000 for a single
sponsored post on Instagram.
• I’ll teach you how to calculate
the number of orders for a 3-
month supply of vitamins that
Kim’s #ad had to generate for
SugarBearHair to get a return
on its marketing investment.
Source: Sarah Karmali in Harper’s Bazaar UK, “This Is How Much the Kardashians Get Paid for One Instagram Post,” March 17, 2017
6. This course is not for beginners
• But, it is a good fit if learners
already know the basics of
social media marketing or
content marketing.
• And it’s a great fit if you’ve
already completed Coursera’s
beginner specializations in
either Social Media Marketing
or Content Strategy for
Professionals.
7. This course is for managers and professionals
• This intermediate course is
designed for managers and
professionals with a college
degree in communications or
marketing, plus 2,000 hours of
experience at B2B, B2C, or
nonprofit organizations.
• But, it’s also appropriate for
individuals who are currently in
college or unemployed job
seekers.
8. The purpose of your final project
• Your final project for this
course is to create an
Influencer Marketing Strategy.
• The purpose of this project is
to give you a concrete artifact
to demonstrate your mastery
of new competencies and
skills to either the executives
in your current organization or
to prospective employers.
9. Let me provide a tip for success
• Use the forums to get support
from Coursera Mentors.
• They’re volunteers who’ve
passed this course with a good
grade and have an exemplary
forum participation record.
• They’ve also completed a
training course that covers the
best practices for explaining
concepts, giving feedback, and
encouraging discussion.