The Dangers of Building Your Audience On Social Media Platforms
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In my presentation for the Utah Business Expo, I cover the dangers of building your audience on social media platforms (rented land) and how to move them off into an owned community.
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The Dangers of Building Your Audience On Social Media Platforms
- 2. • I’m Greg • Also know as “Shuey” • Co-founded Stryde • Husband of one, father of two… and a dog • Master fort builder
- 4. WE HELP BRANDS ACCELERATE GROWTH
- 5. Core Offering • Audience Targeting/Buyer Journey Mapping – Content Marketing – SEO – Social Media – Influencer Marketing – Marketing Automation
- 8. Why? • Figure out where you audience spends time online • Engage them • Bring them back to your house to play
- 12. “We need to get to 1,000,000 Likes on Facebook in the next 90 days” “We need to increase the number of fans we are reaching with our posts on Facebook” “We ran a Disneyland giveaway and tripled our Instagram followers, but no one is engaging or buying from us”
- 14. “What happens if Instagram is gone tomorrow?” “What happens if Facebook changes their rules in how I can engage with my fans?”
- 25. Benefits • Real Business Asset • No one can tell you how you must communicate • No one call tell you how often you can communicate • Captive audience who wants to hear from you
- 28. The Big Three • Gated Digital Assets • Interactive Content • APPROPRIATE Giveaways
- 29. DIGITAL ASSETS
- 30. What Are Digital Assets? • eBooks • Guides • White Papers • Case Studies Digital assets are pieces of content strategically created to capture a prospect’s email address in exchange for valuable information about a specific need or problem they’re trying to solve.
- 35. Guidelines • Has to solve a problem faced by your potential customers • Has to provide serious value – Enough to give you their email address • Promote through paid social promotion
- 43. Guidelines • Tightly focused on what you do • Create landing page on blog • Promote through paid social promotion • Serve an offer at end of quiz – Drive into a digital asset – Get 10%
- 47. GIVEAWAYS
- 50. Incentives The ONLY incentive you should offer is the promise of a solution to their problem
- 52. Guidelines • Tightly focused on what you do • Create landing page on blog • Setup giveaway through Rafflecopter • Promote through paid social promotion • First requirement is to provide an email address • The rest is gravy
- 54. FOLLOW UP & EXECUTION
- 56. Never, Ever Okay To… • Let your list sit for more than 30 days • Push sales offers in every deployment
- 57. Expert Tips • Segmentation is key!!! • Always ask for feedback • Provide social proof • Test delivery times and days • Mobile friendly • Tag all links with Google’s URL Builder
- 58. ANY QUESTIONS?