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Ten Steps In Creating & Executing A Mobile
App Marketing Campaign
PERSONAS
• Who will use your
app?
• What problems
does your app
solve?
• How will your app
be used?

Image source: Hubspot.com
DEVELOPMENT
• MUST have the best
app developers
working on your
project!
• Say no to offshore
work!
BETA TESTING
• Target your actual
users
• Incentivize to beta
test
• Ask for feedback from each tester
• Beg for reviews
JOINT VENTURES
• Team up with people who have the
audience
• Embrace profit sharing
APP STORE OPTIMIZATION
• Keywords in app title
• Keywords in description
• Proper categorization
PRESS RELEASES
• Optimize press release
• Submit to PR Web
• Perform targeted outreach
– Industry blogs
– App review websites
APP DISCOVERY
• Tap into mobile publishers to spread word
• Pay mobile publishers to grow installs
• http://www.youappi.com
LANDING PAGE SEO
Ten Steps To Creating A Killer Mobile App Marketing Campaign
REFERRALS & SOCIAL SHARES
• Ask or you won’t
get them

• Make it super
easy
THANKS
Greg Shuey
gshuey@stryde.com
http://www.stryde.com

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Ten Steps To Creating A Killer Mobile App Marketing Campaign