The document discusses the power and reach of Facebook fan pages for businesses. Some key points:
- Facebook has over 300 million active users who spend a large amount of time on the site each day. It is a powerful tool for communicating with customers and prospects.
- Businesses can use Facebook fan pages to build large communities of fans, position themselves as experts, develop prospects and customers, and generate free traffic to their websites.
- Fan pages allow businesses to engage in viral and word-of-mouth marketing through Facebook's sharing and social features. Contests are also effective at attracting more fans.
8. More than 3 million events created each month More than 45 million active user groups exist on the site More than 2 BILLION pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week
9. More than 70 translations available on the site About 70% of Facebook users are outside the United States facebook is growing GLOBALLY
13. Branded social media applications – or “app-vertising” campaigns – deliver 6x the number of impressions than traditional banner display campaigns “ App-vertising” clients pay 78% LESS for each engaged user than social media display advertisers “ App-vertising” campaigns yield 398% MORE engaged users than social media display advertising Source: Buddy Media, 9/08
14. Your database is the foundation of your business… It brings the security you need BUILD YOUR LIST:
15. Marketing to Communities & Friends … using the power of your influence Word of mouth is the most powerful marketing tool you can use today
17. Promotions: 80% of internet users have entered at least ONE sweepstake or contest within past year; 50% of all users enter contests at least once a month!
This is everything, radio, yellow pages, banner ads,. Your customer are not on the open road to Facebook. This road we are on is going to take you to Facebook. The wide open road is the rest of the world. You might have some success. Facebook is the pot of gold at the end of the rainbow.
Here is your customer being hit with so many messages trying to get her to make a buying decision.
The less interference & competition = the better communication channel which = the more likely your prospects are to hear you and your message. When they are getting undated in every way you will just me one message of many.
35+ is the market that has disposable income.
Here is what Facebook offers. Define the lingo. Your customer are going to have to become major fans of who you are, what they do, and what you are all about.There are THREE components to FB - explain
That is huge.
This is where the people are. You competitors aren’t doing it and your competitors are not. You will succeed.
When you are selling something online. It not interruption marketing its permission marketing
Facebook is here to stay. People who know what they are doing and they are already on it.
Out of everyone on Facebook more than 2/3 are using platform applications. 250 of those are so key that they are bringing people back every day.
Show the worldwide appeal. It’s in their pocket all day long. These people are more likely to access Facebook and you more regularly. This is huge.
You can buy ads everywhere. It takes 2.5 impressions to make a buying decisions. The Challenge with buying social media ads. Is your customer looking. Get them engaged with you.
Knowing that you have a list, clients, ready to buy is outstanding. That is your goldmine.
You become an evangelist marketer. You can win an Imac over here check it out. You have gravity and power of your influence. If you can get people to talk about you as your business you will be doing awesome. And this Facebook Application taps into that.
One person tells another person. Facebook is set up for viral marketing. We go into this into more detail in the FREE ebook that we will give to you at the end of this. It designed to help you succeed when they find something they like.
SWAP OUT. Here is an example.
More so than just the personal page.
Talk about advertising expenses. THIS is free traffic. Publicity is free advertising. Create buzz. You are going to be outstanding. If you don’t know where you are going you are never going to get there.
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If you want a part of this. Then our e-book will show you what to do next.