4. Foodservice Solutions®
Steven Johnson-Grocerant Guru
The Rise of the Grocerant:
A Look at the undercurrents of food migration success
Exploring expanding points of quality food competition and opportunities.

5. A Danish Philosopher
“Life can be understood by
looking backward, but
must be lived by looking forward.”

6. The 65 inch HDTV Syndrome
Goodbye
Home Meal Replacement Niche
Hello Grocerant Niche

7. Restaurant’s catching on
Maggiano’s little Olive Garden
Italy

8. Grocerant Niche Attributes
1. Convenient Meal Participation
2. Differentiation
3. Individualization
4. Family Customization

9. Eatzi’s – Niche Pioneer

10. Eatzi’s Customization
Appetizers & Salads International Flavors

11. Eatzi’s Mix & Match
Bundled Meals Individualization

12. Foodservice Solutions® 5 P’s
Portability
Packaging Placement
5Ps
Product Price

13. Wawa - Cappuccino

14. Wawa – Toasted Wrap Sandwich

15. Sheetz – Success

16. Sheetz MTO

17. Packaging
Past Present

18. Rutter’s – Steps to Success
Mix & Match Lunch & Dinner

19. Competitive Menus

20. Competitive Packaging
& Positioning

21. Competition Intensifies
McDonalds
Wendy’s
Burger King
Starbucks

22. Quick Chek
Reimaging Quality

23. Daypart Expansion
Lunch Breakfast

24. Daypart Competitive

25. 7-11 Fresh
Hot Wings Turkey Sandwich

26. 7-11 - Fresh & Fast
Fresh Fruit Cut Fruit

27. Whole Foods

28. Whole Foods is Fresh Food

29. Pinkies Liquor Stores

30. Pinkies Liquor Stores

31. Safeway

32. Walgreens Café W Plus

33. Walgreens Café W
Duane Reade - Delish 450+ Units

34. Walgreens Fresh & Fast

35. Steven Johnson
Grocerant Guru
Foodservice Solutions®
Tacoma, Washington 98406
www.grocerants.blogspot.com
253.759.7869