Threep is a mobile application that rewards users for having shared experiences in real life. It is consumer interactive and participatory, with real time consumer relevance, adding value to your brand, building sales with incremental group size, and leveraging Micro groups for Macro results. Threep also incorporates gamification principles through its rewards program, incentivizing usage by allowing users to unlock better rewards and discounts the more they Threep.

1. Three people, one button, endless possibilities

2. 2012
Why go mobile?
2011
Mobile is growing
 Smartphone shipments for 2012 at
700.1 million units, up from 490.5
units in 2011 (increase by 43%) 1
 Majority of U.S. mobile subscribers
now on smartphones (50.4%) 2
 Projected Compound Annual Growth
Rate (CAGR) of 37% for smartphone
users worldwide between 2010 and
2016 3
Compound Annual Growth Rate: Smartphone Users
Mobile is already here
 Food and Restaurant top industry for
early mobile tech adoption 4
 43% of all mobile users use
smartphones to obtain/view
restaurant information 5
 38% of mobile users indicate a
smartphone influenced a choice to
make a restaurant visit 6
Sources:
1. http://mashable.com/2013/01/28/apple-android-smartphone-shipments/
2. http://blog.nielsen.com/nielsenwire/?p=31688
3. http://www.prepaidmvno.com/wp-content/uploads/2012/10/millennialmedia-smart-october-2012.pdf
4. http://mashable.com/2012/06/14/mobile-adoption/
5 & 6. The NPD Group – Custom Survey for Domino’s Pizza, June 2012 Report

3. Why go mobile?
High Conversion Rate
Key Reasons for Visiting
Restaurants after Mobile Search
(Smartphone users)3
of Smartphone
users convert immediately
while more than
of Smartphone users
convert within the hour2
Sources:
1. http://knowledge.wharton.upenn.edu/article.cfm?articleid=3186#.URwNc1ihkPA.email
2 & 3. http://www.telmetrics.com/mobile-path-to-purchase-study-restaurant-searchers/
Location/proximity:
Price:
Good reviews:
Threep gives
people a deal
at nearby
restaurants!

4. What is Threep?
Threep is a mobile application that rewards users for having shared
experiences in real life.
Promotions are based on 3 or more people demonstrating they are
together at the same place and/or time (known as “Threeping”).
The reward can be any digital content (coupon, mp3, video, etc.) but
is often a retail discount.
A tiered rewards program allows users to unlock better rewards and
discounts the more they Threep.

5. Threep Process
Users “Threep” a promotion by
patronizing a participating retailer in a
group of 3 or more and hitting the Threep
button on their mobile devices at the
same time.
A “snapshot” is taken of the users’
time, location, and selected
promotion, which is compared to the
Threeps of others on the user’s Threep
contact list to look for two or more
matches.
If the matches are found, a success
message is sent to the user’s mobile. A QR
code (or link to online content) is
simultaneously generated and delivered to
the user which is used to collect on the
promotion.
Promotional codes are verified by each
retailer using a specialized Retailer App
installed on each retailer’s mobile device
(smartphone or iPad).

6. Retailer App
The Retailer App verifies the QR codes that
users present to redeem a Threep
promotion. It runs on any smart device (iOS
or Android) and is utilized at the POS
terminal.
The employee scans the user’s QR code
using the camera on the smart device. The
QR code is then displayed as verified (or
rejected if no longer valid). Once a QR code
is verified, it is marked as such in our
database and cannot be redeemed again.
Retailer is billed by Threep for number of
redeemed (verified) QR codes. For Mass
Threeps where QR codes are not
utilized, Retailers are billed by number of
users who Threep within the prescribed
time window.

7. Threep Fee Structure
Retail Threep fee
$0.15 per redeemed Threep. Fee is
applied when Retailer scans user QR
code with Retailer App.
Retailer App Device
Retail businesses are responsible for
acquiring a device to run the Retailer App.
Easiest option: iPod Touch for approx.
$190 ($0.66/day for 1st year)

8. Retailer Benefits
1. Increased traffic
Customers who would typically visit as a
single or couple are incentivized to invite
at least 1 other person to join them.
2. Customer loyalty
As long as customers visit in a group, they
can Threep the same promotion over and
over. This encourages repeat visits and
loyalty to your business.
3. Personal data
Retailer is provided with personal data
(age, gender, other promotions Threeped)
for each user who redeems a promotion
through Retailer Dashboard.
4. Minimal cost
Threep fee ($0.15) designed to allow
reasonable profit for each redeemed
promotion even after discount.
?

9. Why Threep?
Smartphone Sites Influencing
Restaurant Visits: % Influenced visits1
Digital
discounts
Restaurant website
Facebook
Google ad/offer
Groupon
Yelp
Mobile
review &
discovery
application
Urbanspoon
Restaurant
Email/Text
gives people incentive
to get out and dine
with their friends in
your restaurant!
More than any other factor,
of consumers report that
dining with friends
contributes to a
fun, exciting restaurant
experience3
Sources:
1. The NPD Group – Custom Survey for Domino’s Pizza, June 2012 Report
2. http://www.usatoday.com/story/tech/personal/2013/02/15/internet-tv-super-cocoons/1880473/
3. http://blogs.technomic.com/why-eat-out/#.URwxo6VBOvZ
combines digital
discounts with
mobile as the
best option next
to Facebook

10. Marketing Plan
1. Partner retailers
Signage in all locations
offering retail promotions
2. Online campaign
•
•
•
Viral video in development
Board connections to M&C
Saatchi and SEO organizations
Social networking sites
(Facebook, Twitter, etc.)
3. User marketing
Users incentivized to
introduce app to friends
through rewards program
4. Public Interest Articles
Articles relating to use of
technology in building and
maintaining healthy social
connections

11. Management Team
•
Darren Conley (founder) – CEO & President
–
–
•
Hesham Salah – Senior Vice President & Director, Operations
–
–
•
COO for the Division of Clinical Informatics (DCI), an affiliate of Harvard Medical School in Boston
GP and Dermatologist, with degrees and diplomas in Obstetrics & Gynecology, Philosophy
(Ethics), Accounting, and Management & Operations
Pete Maher – Chief Financial Officer
–
–
•
Director of Technology & Innovation at Hypermedia Group, NZ
Former Executive Director of Digital at Ogilvy, NZ
Former Managing Director at Terabyte Interactive Ltd, NZ
Dr. Shane Reti – Director, Innovation
–
–
•
Read law at the Symbiosis Law School, Pune - a leading Indian law school
Has formidable networks and relationships with bankers, investment bankers, and private equity professionals
across North America, Western Europe, Asia and the Middle East through Directorship of Jeopardy Christ
Mediations
Rowan Schaaf – Director, Marketing
–
–
–
•
Extensive career blending strategic planning, international business development and marketing
(iBDM), project management, and market research
Current CEO of Group IEG in Dubai
Ash Narain – Director, Investment
–
–
•
Innovative entrepreneur from the tech generation
First entry into mobile tech business space
Harvard MBA; Former CFO of Magico LLC, International Consolidated Minerals, and Hilo Hattie
Marketing & Licensing Manager at Walt Disney (Asia); Senior Auditor for Levi Strauss & Virage Logic
Steven Johnson– Food Industry Expert
–
–
Restaurant, Grocery & C-store “Fresh Food Marketing & Positioning expert” with Foodservice Solutions®
Currently spearheading our efforts to develop retail partners in the restaurant industry in the USA.

12. The Ask
Asking for minimum $2mill
for first round of funding
Equity to be negotiated based
on investor added value
Funds to be used for:
1. First hires
•
•
2 Engineers for in-house
Software Development Team
2 full-time members of Retail
Development Team
2. Establishment of Tiriam
Head Office
•
Office to be based in
Silicon Valley area
3. Marketing Expenses
•
Development of video
and print materials
Exit Strategy
Potential Acquisition
Offers from:
1. Facebook
•
•
Unique social networking
features
Much needed mobile
income streams
2.
•
•
Mobile income streams
Competing in social
marketplace with Facebook
Possible IPO after:
•
•
Active user base of 30
million plus reached
Annual revenue in excess
of $500 million

13. Three people, one button, endless possibilities
www.threep.com
www.tiriam.com
Contact:
Darren Conley - CEO Tiriam, Inc.
dconley@tiriam.com
Steve@FoodserviceSolutions.us
©2013 Tiriam, Inc.