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Meet Bigcommerce Enterprise: 5 Ways to Increase Profit in 2016
Webinar Will Begin at 2:04pm
#LetsGetGroovy!
5 Ways to Increase Profit in 2016
Meet Bigcommerce Enterprise:
Presenter: Ethan Giffin Host: Eric Jones
 Established in 2007
 3x Inc5000 recipient
 Based in Baltimore, Maryland
Focused on Driving Revenue
Through Digital Marketing
• Analysis & Strategy
• Branding & Creative
• Website Development
• Inbound Marketing
• Conversion Rate Optimization
About Groove
How to Submit
Questions
GoToWebinar
To raise your hand, click
on the “hand” icon
To ask a question, type it
here
You can submit questions throughout the webinar.
We will take all questions at the end.
Poll #1
Site Speed &
Security
Insight &
Analytics
User
Experience
& Design
Site Search
Got Apps?
5 Areas
of Focus!
Around 3*
Fundamental
Metrics…
Conversion
Rate
Traffic
AOV
Site Speed & Security
I Just Wanna
Go Fast!
For every 1 second of
improvement, Walmart.com
experienced up to a 2%
conversion increase
Stencil’s master theme gets a
Google Page Speed score of 89 on desktop.
Site Speed
Site Speed & Security
◼ Even a 1 second delay in page time can cause as much as a
2% decrease in conversion rate
◼ With today’s images being larger and retina ready, you need
everything else to move faster
◼ Make sure your site is Scalable as you need It
Site Speed
Site Speed & Security
◼ 99.99% Server Uptime
◼ Automatic Fraud Detection from Sift Science
◼ Bank-grade Security
◼ DDOS Protection
◼ PCI Compliant
Bigcommerce
Enterprise Security
Site Speed & Security
Feature Architecture
Bug
Technical
Debt
Positive Value
Negative Value
Visible InvisibleTrue Cost of
Ownership…
◼ No More Bug Fixes
◼ Total Reduction in Technical Debt
◼ No More Maintenance or Emergency Patches
◼ Ongoing Product Development and Updates
◼ Bigcommerce has A Strong Product Vision
SASS vs On Premise
Site Speed & Security
Meet Bigcommerce Enterprise: 5 Ways to Increase Profit in 2016
Poll #2
Insight & Analytics
Become a
Mad ‘Data’
Scientist…
Dashboard
Dashboard
Dashboard
Dashboard
Dashboard
Dashboard
User Experience & Design
What’s Your SOUL?
◼ Tell Your Story / History…
◼ Write Good Content
◼ Create Buyers Guides
◼ Share Your Opinion
◼ Show Your Niche Expertise
◼ How are You Different from the Big Boys?
What’s Your Soul?
User Experience & Design
Get Responsive
User Experience & Design
Mobile accounts for 50.3% of all eCommerce traffic.
Use a mobile-first design mentality.
.
◼ Stencil Framework and Developer Toolkit
• Enables developers to design and iterate themes locally, with full
access to all assets
◼ Create 1 template that does 25 things using logic within the
“handlebars” language
◼ Next Generation Web Theming…
Completely Custom
Designed Sites Using
Stencil
User Experience & Design
◼ Local changes don’t affect live site until they are
pushed out
• Translates to faster development & reduced risk
◼ Live data can be used on dummy site
• Improves accuracy & speed
◼ Can preview changes in development stage by
sharing IP address
• Complete line of sight
◼ Connect to Source Control
Development & Staging
User Experience & Design
Site Search
What Do We Think
About Site Search?
◼ These visitors want to engage!
Why Site
Search Matters
300-500% higher
conversion rate
25-50% higher
average order value
It’s much easier to go from 6.5% to 10% on Site Search CR
than 2.5% to 3.5% overall CR…
Example Retailer:
100,000 visitors  2.5% CR  Avg AOV $80  11% use Site Search
Why Site
Search Matters
Site Search CR Sales
6.5% $71,500
8.5% $93,500 (+$22k)
10% $110,000 (+ $38.5k)
◼ Attributes / Filters
◼ Keyword Field
◼ Your Search Box
◼ Did you Mean? / Spelling
◼ Synonyms*
• Unidirectional > vs. Bi-directional =
◼ Direct Hits & Boosting*
◼ No Results Page*
Why Site
Search Matters
Meet Bigcommerce Enterprise: 5 Ways to Increase Profit in 2016
Site Search Reports
Site Search Reports
Site Search Reports
Search Spring: Rich Auto-Complete
1/3 of customers who search will click on a product image
SearchSpring: Customizable Multi-Select Filters
Got Apps?
Meet Bigcommerce Enterprise: 5 Ways to Increase Profit in 2016
Favorite Apps
The App Store
HubShop.ly
The #1 way to sync customer and order data from your
eCommerce platform with HubSpot's powerful suite of inbound
marketing and reporting tools.
One Click Installs
HubShop.ly
Download our eBook:
5 Ways to GO BIG with
Bigcommerce Enterprise
Poll #3
Q&A Time!
Meet Bigcommerce Enterprise: 5 Ways to Increase Profit in 2016

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Meet Bigcommerce Enterprise: 5 Ways to Increase Profit in 2016

Editor's Notes

  1. Use other Ethan photo…put white background behind Eric.
  2. Screen shots of GotoWebinar question/raise hand
  3. Cornerstone, Stencil’s master theme, gets a Google Page Speed score of 89 on desktop which is well above the excellent mark of 85 Creative: need better image
  4. Mobile-first mentality = Design is focused for a mobile device, instead of mobile design being treated as an adaptation from a desktop design.
  5. In Blueprint version, a lot of the data was locked up in Bigcommerce specific variables that you didn’t have access to. With Stencil using handlebars, you now have access to handle and manipulate the data any way you want. The dreaded “global variable” no longer exists. Particularly prevalent on product pages or emails. You can’t change what’s in a global variable.
  6. Add notes from developers
  7. Conversion Rate 300-500% higher Average Order Value (AOV) 25-50% higher
  8. Screenshots from store overview + HubShop.ly Screenshot: HubShop.ly App Page with arrow to Install
  9. Cart Image?
  10. Ethan’s HubShop.ly slide