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Anticipate & Manage Change
Jim Davis
Senior Vice President & Chief Marketing Officer
SAS




                               Copyright © 2010 SAS Institute Inc. All rights reserved.
Global Challenge




                                                                          2



              Copyright © 2010, SAS Institute Inc. All rights reserved.
Global Challenge




     “A good crisis is a terrible thing to waste.”




                                                                               3



                   Copyright © 2010, SAS Institute Inc. All rights reserved.
4



Copyright © 2010, SAS Institute Inc. All rights reserved.
Global Challenge
Innovate & Optimize




                                                                                  5



                      Copyright © 2010, SAS Institute Inc. All rights reserved.
Global Challenge
Innovation




              New ways of thinking. New strategies.
              “Best Practices” vs. “Next Practices”.
              Beyond improving on what already exists.
              Involves risk and disruption.




                                                                             6



                 Copyright © 2010, SAS Institute Inc. All rights reserved.
Global Challenge
Optimization


    Process improvements.
    Cost cutting. Reallocation of resources.
    Let go of what you shouldn’t be doing.
    Too much may challenge long-term viability.




                                                                                      7



                          Copyright © 2010, SAS Institute Inc. All rights reserved.
Global Challenge
Striking a Balance




                                                                                 8



                     Copyright © 2010, SAS Institute Inc. All rights reserved.
Driving Change




                                                                             9



                 Copyright © 2010, SAS Institute Inc. All rights reserved.
Business Analytics
Market Dynamics




                                                                              10



                  Copyright © 2010, SAS Institute Inc. All rights reserved.
Analytics
 What should you expect?

 Substantiate
               Design
                        Schedule Pinpoint                                                                   Forecast
                                                                                                                         Simplify
                                                                                                                                 Manage
   Simulate
            Deploy   Understand  Simulate Predict                                                                              Visualize

    Score Explore Discover Implement        Isolate                                                                                 Support
Coordinate         Limit              Allocate/distribute
                                                                                             Solve             Augment
                                                                                                                     Understand
    Locate Minimize/Maximize Decide Recommend Justify
 Act Filter
      Balance Guide Optimize Explain/Describe/Clarify
                   Conserve                           Reveal
                                                        Illuminate
                                                                                  Hedge                     Experiment/learn
Group/cluster/segment/categorize
                                                             Compensate                                                              Adjust
             Recover                  Manage Share
                                                                                                 Formulate             Weight        Model
   Estimate/approximate Improve Discount                                                                    Recycle    Better Detect
      Streamline           Distill           Recognize               Monitor Promote Evaluate                                                Find
  Contain           Price            Defer
          Quantify
                            Collaborate
                                        Suspend Constrain   Prevent
                                                                       Inform
                                        Anticipate Innovate
   Eliminate                                                        Reduce
                 Decide


                                                                                                                                                    11



                                                Copyright © 2010, SAS Institute Inc. All rights reserved.
Analytics
Traditional BI

                                                                             OPTIMIZATION




                                                                             PREDICTIVE MODELING




                                                                             FORECASTING




                                                                             STATISTICAL ANALYSIS




                                                                                                    12



                 Copyright © 2010, SAS Institute Inc. All rights reserved.
Analytics
Moving Beyond BI




                                                                               13



                   Copyright © 2010, SAS Institute Inc. All rights reserved.
Analytics




                                                                        14



            Copyright © 2010, SAS Institute Inc. All rights reserved.
Analytics




                                                                        15



            Copyright © 2010, SAS Institute Inc. All rights reserved.
Analytics




                                                                        16



            Copyright © 2010, SAS Institute Inc. All rights reserved.
Analytics




                                                                        17



            Copyright © 2010, SAS Institute Inc. All rights reserved.
Analytics
Quantifiable Business Benefit




                                                                                 18



                     Copyright © 2010, SAS Institute Inc. All rights reserved.
Analytics
Quantifiable Business Benefit




                                                                                 19



                     Copyright © 2010, SAS Institute Inc. All rights reserved.
Analytics
Quantifiable Business Benefit




                                                                                 20



                     Copyright © 2010, SAS Institute Inc. All rights reserved.
Analytics
Quantifiable Business Benefit




                                                                                 21



                     Copyright © 2010, SAS Institute Inc. All rights reserved.
Social Media
Where does it play?




                                                                                  22



                      Copyright © 2010, SAS Institute Inc. All rights reserved.
23



Copyright © 2010, SAS Institute Inc. All rights reserved.
24



Copyright © 2010, SAS Institute Inc. All rights reserved.
Six Questions You Need to Ask
Bring focus to your efforts


   Where should we leverage business analytics?
   Why now?
   What’s the payoff?
   What information and technology do we use?
   What kind of people do we need?
   What role must senior executives play?



                                                                                   25



                       Copyright © 2010, SAS Institute Inc. All rights reserved.
Six Questions You Need to Ask
Bring focus to your efforts


   Where should we leverage business analytics?
   Why now?
   What’s the payoff?
   What information and technology do we use?
   What kind of people do we need?
   What role must senior executives play?



                                                                                   26



                       Copyright © 2010, SAS Institute Inc. All rights reserved.
Six Questions You Need to Ask
Bring focus to your efforts


   Where should we leverage business analytics?
   Why now?
   What’s the payoff?
   What information and technology do we use?
   What kind of people do we need?
   What role must senior executives play?



                                                                                   27



                       Copyright © 2010, SAS Institute Inc. All rights reserved.
Six Questions You Need to Ask
Bring focus to your efforts


   Where should we leverage business analytics?
   Why now?
   What’s the payoff?
   What information and technology do we use?
   What kind of people do we need?
   What role must senior executives play?



                                                                                   28



                       Copyright © 2010, SAS Institute Inc. All rights reserved.
Six Questions You Need to Ask
Bring focus to your efforts


   Where should we leverage business analytics?
   Why now?
   What’s the payoff?
   What information and technology do we use?
   What kind of people do we need?
   What role must senior executives play?



                                                                                   29



                       Copyright © 2010, SAS Institute Inc. All rights reserved.
Six Questions You Need to Ask
Bring focus to your efforts


   Where should we leverage business analytics?
   Why now?
   What’s the payoff?
   What information and technology do we use?
   What kind of people do we need?
   What role must senior executives play?



                                                                                   30



                       Copyright © 2010, SAS Institute Inc. All rights reserved.
Six Questions You Need to Ask
Bring focus to your efforts


   Where should we leverage business analytics?
   Why now?
   What’s the payoff?
   What information and technology do we use?
   What kind of people do we need?
   What role must senior executives play?



                                                                                   31



                       Copyright © 2010, SAS Institute Inc. All rights reserved.
Six Questions You Need to Ask
Bring focus to your efforts


   Where should we leverage business analytics?
   Why now?
   What’s the payoff?
   What information and technology do we use?
   What kind of people do we need?
   What role must senior executives play?



                                                                                   32



                       Copyright © 2010, SAS Institute Inc. All rights reserved.
“I never think of the future. It comes soon
enough.”
                                                                         - Albert Einstein




                                                                                             33



             Copyright © 2010, SAS Institute Inc. All rights reserved.
Copyright © 2006, SAS Institute Inc. All rights reserved.   Copyright © 2010 SAS Institute Inc. All rights reserved.

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(1008) Anticipate And Manage Change

  • 1. Anticipate & Manage Change Jim Davis Senior Vice President & Chief Marketing Officer SAS Copyright © 2010 SAS Institute Inc. All rights reserved.
  • 2. Global Challenge 2 Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 3. Global Challenge “A good crisis is a terrible thing to waste.” 3 Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 4. 4 Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 5. Global Challenge Innovate & Optimize 5 Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 6. Global Challenge Innovation  New ways of thinking. New strategies.  “Best Practices” vs. “Next Practices”.  Beyond improving on what already exists.  Involves risk and disruption. 6 Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 7. Global Challenge Optimization  Process improvements.  Cost cutting. Reallocation of resources.  Let go of what you shouldn’t be doing.  Too much may challenge long-term viability. 7 Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 8. Global Challenge Striking a Balance 8 Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 9. Driving Change 9 Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 10. Business Analytics Market Dynamics 10 Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 11. Analytics What should you expect? Substantiate Design Schedule Pinpoint Forecast Simplify Manage Simulate Deploy Understand Simulate Predict Visualize Score Explore Discover Implement Isolate Support Coordinate Limit Allocate/distribute Solve Augment Understand Locate Minimize/Maximize Decide Recommend Justify Act Filter Balance Guide Optimize Explain/Describe/Clarify Conserve Reveal Illuminate Hedge Experiment/learn Group/cluster/segment/categorize Compensate Adjust Recover Manage Share Formulate Weight Model Estimate/approximate Improve Discount Recycle Better Detect Streamline Distill Recognize Monitor Promote Evaluate Find Contain Price Defer Quantify Collaborate Suspend Constrain Prevent Inform Anticipate Innovate Eliminate Reduce Decide 11 Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 12. Analytics Traditional BI OPTIMIZATION PREDICTIVE MODELING FORECASTING STATISTICAL ANALYSIS 12 Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 13. Analytics Moving Beyond BI 13 Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 14. Analytics 14 Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 15. Analytics 15 Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 16. Analytics 16 Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 17. Analytics 17 Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 18. Analytics Quantifiable Business Benefit 18 Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 19. Analytics Quantifiable Business Benefit 19 Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 20. Analytics Quantifiable Business Benefit 20 Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 21. Analytics Quantifiable Business Benefit 21 Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 22. Social Media Where does it play? 22 Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 23. 23 Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 24. 24 Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 25. Six Questions You Need to Ask Bring focus to your efforts  Where should we leverage business analytics?  Why now?  What’s the payoff?  What information and technology do we use?  What kind of people do we need?  What role must senior executives play? 25 Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 26. Six Questions You Need to Ask Bring focus to your efforts  Where should we leverage business analytics?  Why now?  What’s the payoff?  What information and technology do we use?  What kind of people do we need?  What role must senior executives play? 26 Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 27. Six Questions You Need to Ask Bring focus to your efforts  Where should we leverage business analytics?  Why now?  What’s the payoff?  What information and technology do we use?  What kind of people do we need?  What role must senior executives play? 27 Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 28. Six Questions You Need to Ask Bring focus to your efforts  Where should we leverage business analytics?  Why now?  What’s the payoff?  What information and technology do we use?  What kind of people do we need?  What role must senior executives play? 28 Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 29. Six Questions You Need to Ask Bring focus to your efforts  Where should we leverage business analytics?  Why now?  What’s the payoff?  What information and technology do we use?  What kind of people do we need?  What role must senior executives play? 29 Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 30. Six Questions You Need to Ask Bring focus to your efforts  Where should we leverage business analytics?  Why now?  What’s the payoff?  What information and technology do we use?  What kind of people do we need?  What role must senior executives play? 30 Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 31. Six Questions You Need to Ask Bring focus to your efforts  Where should we leverage business analytics?  Why now?  What’s the payoff?  What information and technology do we use?  What kind of people do we need?  What role must senior executives play? 31 Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 32. Six Questions You Need to Ask Bring focus to your efforts  Where should we leverage business analytics?  Why now?  What’s the payoff?  What information and technology do we use?  What kind of people do we need?  What role must senior executives play? 32 Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 33. “I never think of the future. It comes soon enough.” - Albert Einstein 33 Copyright © 2010, SAS Institute Inc. All rights reserved.
  • 34. Copyright © 2006, SAS Institute Inc. All rights reserved. Copyright © 2010 SAS Institute Inc. All rights reserved.