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Branding standards

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Branding standards

  1. 1. HISD Branding
  2. 2. Defining Branding Standards • Why Branding? • HISD is the largest public school system in Texas, as such, it is important to have a consistent identity as a whole. • We adhere to the rule of “Everything Speaks.” • Every letter and flyer sent out represents your school and most importantly the district. • Using incorrect fonts, colors, and logos can cause a negative perception. • By using the HISD Branding Standards we promote a unified message.
  3. 3. Using the Branding Standards • Print Media • The complete Style Guide (available in the Downloads section) was written in great detail. • The focus on print media begins on page 19 and ends on page 23. • Please read carefully and follow to the best of your ability. • Color Palette • When using the style guide be aware of the color codes given. • When using Microsoft Office you should focus on the
  4. 4. Using the Branding Standards • Color Palette • When using the style guide be aware of the color codes given. • When using Microsoft Office you should focus on the RGB color code to match the branding colors.
  5. 5. Using the Branding Standards • Color Palette • To change the colors within Microsoft office follow these steps: • 1. Highlight the text you wish to change color • 2. Within the HOME toolbar, click on the A with a color underline. • 3. Hover over and select MORE COLORS… • 4. A pop up screen will appear, select the CUSTOM tab. • 5. Type in the corresponding numbers to the letters RGB. • 6. Once color is selected, click OK.

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