1. Intro to HootSuite
January 30, 2013
kirsten@thechattergroup.com
401-290-7805
@thechattergroup

2. HootSuite
This is your dashboard -- where you
can update, schedule and review
your social media channels. The
majority of all of your social media
strategy can be implemented
through this portal.
Visit HootSuite.com to sign up. A
free account allows you to connect
up to five social networks. You can
preview a paid account for 30-days.
After that you can pay $9.99/mo for
most services, with a few optional
upgrades available.
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3. Publisher:
Quickly view scheduled posts, past posts, or add new ones. You can access the
Publisher by clicking on the paper airplane icon in the left hand rail.
You can filter this page by social
media channel, or look at ALL
scheduled posts.
Try scheduling multiple posts
per day, at varying times. Posts
should be a mix of content,
including articles, resources and
job postings.
Note: You do not need to schedule
any posts to Twitter, as FB is
currently set up to forward directly
to that channel.
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4. HootSuite is your DASHBOARD, where you can access your
major social networking profiles and select one or all to post
updates.
Type your message here and then select
the accounts here.
Use the calendar icon to schedule posts.
And be sure to use the Add a link box for
url shortening and to track traffic.
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5. Past Scheduled:
You can view previously scheduled posts in Publisher, under Past Scheduled. You can
isolate just one social media channel, or view all items scheduled. You can view by day,
week or month.
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6. Streams:
This allows you to see interaction on your social media accounts all in one place. A
free HootSuite account allows you to connect 5 social media accounts. You can
upgrade to a professional account to access additional features.
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7. Custom Search:
You can create custom searches and watch them in the stream.
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8. Custom Search:
Click on the +Add
Stream button in any
feed that you want to
add a custom search.
After you type in your
search query, you can
click on the radar
button to append
your stream to local
results.
You can further filter
your feed by clicking the
down arrow and
choosing Filter by…
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9. Your search results will re-sort based on
your filter. Without a premium account,
you can only choose Keyword.
If you see a business you are interested in
connecting with, following or adding to a
customized list, hover over the profile
picture to access the down arrow and then
make your selection.
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10. Custom Lists: You can create lists of businesses that you want to
follow or track. The list can be public, in which case
others can see and subscribe to follow the same list,
or private.
This list will be created in HootSuite, but through the
Twitter profile. You will also be able to view or edit
this list directly in Twitter.
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11. You can now choose an existing list, or you can
create a new one. You can add a description for
your reference. (Remember to mark the list public
or private.)
Note: If you are creating a list for the first time, you will need to
go back to the profile you wanted to add and do it again. If it is
to an already existing list, you will have that come up as an
option here under My Lists.
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12. Analytics:
Create custom reports, or use sample templates to generate traffic statistics. To access Analytics, hover
over the bar graph in the left rail and then choose based on your needs. Quick analytics and the Ow.ly
Click Summary (under Templates) are included in the free HootSuite account. A premium account will
unlock more custom features.
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13. Analytics:
Look at individual url statistics to see traffic and dates of activity.
Enter a specific ow.ly url or use the drop down to find one.
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14. Apps:
HootSuite allows you to add third
party applications to your account.
Some will have streams, others will
have plug-ins and some will have
both.
Most apps have a stream available,
and in some cases, you can publish
the content to your audiences
through the HootSuite publisher
tool.
For those with a plug-in available,
you can send content from Facebook
and Twitter streams to outside apps
such as ZenDesk, Storify and
Evernote.
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15. Hootlet:
This web extension
allows you to share
content to your social
networks as you
browse other pages.
You can even allow
the Hootlet to Auto-
Schedule your posts
for you, selecting an
optimal time to share
the content and boost
your audience.
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16. Assign Tasks:
For the business that has more than
one person managing your marketing
responsibilities, HootSuite allows you
to assign tasks to registered team
members within the app, and the
ability to track the completion of
assigned tasks.
All Team Members must have a
HootSuite account to receive
assignments.
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17. Real Time Search:
You can search for your name, your business, the latest
trends, to stay on top and ahead of the competition.
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18. RSS Feeds:
You can share your blog posts automatically across networks. The free
version allows you to share one blog, the paid version allows you
unlimited blogs.
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