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By : ,[object Object],G. Swapnil,[object Object],F,[object Object],O,[object Object],L,[object Object],L,[object Object],O,[object Object],W,[object Object],I,[object Object],N,[object Object],G,[object Object],F,[object Object],R,[object Object],I,[object Object],E,[object Object],N,[object Object],D,[object Object],S,[object Object]
facebook,[object Object],For the world of business….,[object Object],abc@gmail.com,[object Object],Username,[object Object],do_not_disclose*****,[object Object],Password,[object Object],Login,[object Object]
We will shortly see various aspects of Facebook like,[object Object],Communities,[object Object],Pages,[object Object],Like,[object Object],Top news,[object Object],Advertisements on Facebook,[object Object],Customer Targeting tools,[object Object],But first lets visit the profile of facebook founder Mark Zuckerbergand look at his recent activities.,[object Object],Welcome,[object Object]
Mark Zuckerberg added 750 million active users to Facebook.,[object Object],Mark Zuckerberg50% of the active user log on to FB once in a given day. comment,[object Object],People spend over 700 billion minutes per month on facebook.,[object Object],300,000 users added translator to their facebook site.,[object Object],Mark Zuckerbergadded 250 million active facebook users from mobile phones.,[object Object],Mark Zukerberg,[object Object],Mark Zuckerberg,[object Object]
I’m worth $13.5  Billion!,[object Object],Info:,[object Object],Lives in Palo Alto, California,[object Object],Knows English, Mandarin Chinese,,[object Object],From Dobbs Ferry, New York,[object Object],Born on May 14, 1984,[object Object],http://www.facebook.com/zuck,[object Object],I am the youngest Billionaire of the world ,[object Object]
It was the result of survey conducted till 7 August, 2011 at 1:00 AM.,[object Object],Why do you like FB?,[object Object],95086,[object Object],8362,[object Object],18325,[object Object],1324,[object Object],2096,[object Object],714,[object Object],2222,[object Object],1527,[object Object],1419,[object Object],2657,[object Object]
Swapnil G. Enjoyin  Thank you Mark!,[object Object],Swapnil G. Enjoyin	Guys!! tell me the various ways with which we can use facebook interface for business?,[object Object],Swapnil G. Enjoyin,[object Object],You, PankajArora, Alok, Rashi, and  2 more like your status.   . Comments  4,[object Object],Tulesh   Dude! I’ve been using this to promote my community Koffee with Tuleshwar. I’m making strong political network ;)….,[object Object],Nikita Sharda   I spent my summer training trying to promote my company’s event  Ispire on facebookya.. :D! It did receive a great success :P…,[object Object],RashiI like shopping. Usually facebook finds out what I really want to buy and offers me exiting prices. I can’t resist to click on it!,[object Object],AlokI’m an entrepreneur.  Usually I love writing CEO blogs, my requirements, current analysis and of course increasing my business network!,[object Object],PankajAroraI not only use it for my business purpose! I also like to give facebook as an assignment to our student to learn business aspect of it! :),[object Object]
FB Create a Page,[object Object],Local Business or Place,[object Object],Company, Organization, Institution,[object Object],Brand or Product,[object Object],Artist, Band or Public Figure,[object Object],Entertainment,[object Object],Cause or Community,[object Object],Koffee With Tuleshwar,[object Object],207 members (http://www.facebook.com/groups/147512945304243/),[object Object],The community was created  with a vision to meet with the  politicians and entrepreneurs of Chhattisgarh and build future relationships. So far the community is successful and has top names of the state.,[object Object],FB Create A Page,[object Object]
An event that encourages children for real life problems.,[object Object],Students will develop a business models and faculties from IIT and BITS – Pilani will be their mentors.,[object Object],Selected facebook because every teenager is found on facebook. ,[object Object],Ispire by Phyzok(http://www.facebook.com/pages/Ispire-by-Phyzok/255409734470667),[object Object],A page created by the director of the company. Nikita, a summer intern helped in promoting the company  thereby building up relations as well as getting her future career fixed.,[object Object],FB Business Page,[object Object]
Facebook for Business,[object Object],http://www.facebook.com/group.php?gid=2358208324,[object Object],The community itself has 39000 members.,[object Object],Articles gets posted in almost every 3 hrs.,[object Object],Similarly, entrepreneurs and developers from more than 190 countries build with Facebook Platform.,[object Object],More than 2.5 million integrated websites.,[object Object],Over 80 of comScore'sU.S. Top 100 websites and over half of comScore'sGlobal Top 100 websites,[object Object],FB Business Network,[object Object]
Cost and Budgeting ,[object Object],CPC/CPM,[object Object],Scheduling,[object Object],Delivery,[object Object],Reporting,[object Object],Ad performance matrix,[object Object],Demographic matrix,[object Object],Social Matrix,[object Object],Responder profiles,[object Object],These ads usually appears on the right hand side of a facebook page. ,[object Object],The display of ads are not mere by chance but involves profiling of active member.,[object Object],Most of the time click on ad ends up with more ads of similar kind on home page.,[object Object],FB Advertisement,[object Object]
“Over 12 months, CM Photographics generated nearly $40,000 in revenue directly from a $600 advertising investment on Facebook. Of the Facebook users who were directed to CM Photographics' website from the ads, 60% became qualified leads and actively expressed interest in more information.”,[object Object],Facebook Ads provides CM Photographic the ability to target their exact demographic.,[object Object],Example :,[object Object],24 – 30 years old women whose relationship status on Facebook indicated that they were engaged.,[object Object],FB Ads Advantage,[object Object]
The results from StorQuest'sFacebook ad campaign were one of their highest performing online advertising efforts:,[object Object],Over 50% increase in total rentals versus prior year at the same store.,[object Object],10% conversion rate from visits originating from Facebook Ads.,[object Object],On par with Google AdWords on a cost-per-lead and cost-per-customer basis.,[object Object],$1.25 CPC delivered $10.25 cost-per-lead.,[object Object],$100 average rentals; $600 average life time value per customer.,[object Object],G5 found success setting up a series of Facebook Ad campaigns targeted to college students at 21 campuses prior to Summer break for StorQuest self service storage facilities. Real-time suggested bids for our auction-based system provided guidance that enabled G5 to hone ad effectiveness based on their various targeting filters (age, college level and location).,[object Object],FB Ads Advantage,[object Object]
The results from StorQuest'sFacebook ad campaign were one of their highest performing online advertising efforts:,[object Object],Over 50% increase in total rentals versus prior year at the same store.,[object Object],10% conversion rate from visits originating from Facebook Ads.,[object Object],On par with Google AdWords on a cost-per-lead and cost-per-customer basis.,[object Object],$1.25 CPC delivered $10.25 cost-per-lead.,[object Object],$100 average rentals; $600 average life time value per customer.,[object Object],G5 found success setting up a series of Facebook Ad campaigns targeted to college students at 21 campuses prior to Summer break for StorQuest self service storage facilities. Real-time suggested bids for our auction-based system provided guidance that enabled G5 to hone ad effectiveness based on their various targeting filters (age, college level and location).,[object Object],FB Ads Advantage,[object Object]
“Average campaigns for ANA result in CTR of 8 - 12%. Facebook Ads resulted in a 25% CTR. Conversions resulted in positive ROI which is unique for ANA considering their product is not an impulse purchase for most people and Japan is not traditionally seen as a leisure destination.”,[object Object],With Facebook Ads one can turn advertising message into a trusted referral by including content from a user's friends who are already affiliated with your products.,[object Object],FB Ads Advantage,[object Object]
 Pepsi quickly apologized via Twitter for an insensitive Pepsi Max ad that depicted "one lonely calorie" committing suicide.,[object Object],Dominos contaminated food case of 2009.,[object Object],Taco Bell on Facebook offered free tacos, encouraging customers to make up their own minds about the beef in question. Saved 7million fans.,[object Object],Social media, by its very nature, promotes democracy and presents challenges for dictators attempting to pass off as fact anything other than the truth. ,[object Object],http://blogs.hbr.org/cs/2011/08/the_simple_way_to_avoid_social.html,[object Object],Facebook to the Rescue,[object Object]
Thank you ,[object Object]

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