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Facebook ppt

Facebook ppt

  1. 1. By : <br />G. Swapnil<br />F<br />O<br />L<br />L<br />O<br />W<br />I<br />N<br />G<br />F<br />R<br />I<br />E<br />N<br />D<br />S<br />
  2. 2. facebook<br />For the world of business….<br />abc@gmail.com<br />Username<br />do_not_disclose*****<br />Password<br />Login<br />
  3. 3. We will shortly see various aspects of Facebook like<br />Communities<br />Pages<br />Like<br />Top news<br />Advertisements on Facebook<br />Customer Targeting tools<br />But first lets visit the profile of facebook founder Mark Zuckerbergand look at his recent activities.<br />Welcome<br />
  4. 4. Mark Zuckerberg added 750 million active users to Facebook.<br />Mark Zuckerberg50% of the active user log on to FB once in a given day. comment<br />People spend over 700 billion minutes per month on facebook.<br />300,000 users added translator to their facebook site.<br />Mark Zuckerbergadded 250 million active facebook users from mobile phones.<br />Mark Zukerberg<br />Mark Zuckerberg<br />
  5. 5. I’m worth $13.5 Billion!<br />Info:<br />Lives in Palo Alto, California<br />Knows English, Mandarin Chinese,<br />From Dobbs Ferry, New York<br />Born on May 14, 1984<br />http://www.facebook.com/zuck<br />I am the youngest Billionaire of the world <br />
  6. 6. It was the result of survey conducted till 7 August, 2011 at 1:00 AM.<br />Why do you like FB?<br />95086<br />8362<br />18325<br />1324<br />2096<br />714<br />2222<br />1527<br />1419<br />2657<br />
  7. 7. Swapnil G. Enjoyin Thank you Mark!<br />Swapnil G. Enjoyin Guys!! tell me the various ways with which we can use facebook interface for business?<br />Swapnil G. Enjoyin<br />You, PankajArora, Alok, Rashi, and 2 more like your status. . Comments 4<br />Tulesh Dude! I’ve been using this to promote my community Koffee with Tuleshwar. I’m making strong political network ;)….<br />Nikita Sharda I spent my summer training trying to promote my company’s event Ispire on facebookya.. :D! It did receive a great success :P…<br />RashiI like shopping. Usually facebook finds out what I really want to buy and offers me exiting prices. I can’t resist to click on it!<br />AlokI’m an entrepreneur. Usually I love writing CEO blogs, my requirements, current analysis and of course increasing my business network!<br />PankajAroraI not only use it for my business purpose! I also like to give facebook as an assignment to our student to learn business aspect of it! :)<br />
  8. 8. FB Create a Page<br />Local Business or Place<br />Company, Organization, Institution<br />Brand or Product<br />Artist, Band or Public Figure<br />Entertainment<br />Cause or Community<br />Koffee With Tuleshwar<br />207 members (http://www.facebook.com/groups/147512945304243/)<br />The community was created with a vision to meet with the politicians and entrepreneurs of Chhattisgarh and build future relationships. So far the community is successful and has top names of the state.<br />FB Create A Page<br />
  9. 9. An event that encourages children for real life problems.<br />Students will develop a business models and faculties from IIT and BITS – Pilani will be their mentors.<br />Selected facebook because every teenager is found on facebook. <br />Ispire by Phyzok(http://www.facebook.com/pages/Ispire-by-Phyzok/255409734470667)<br />A page created by the director of the company. Nikita, a summer intern helped in promoting the company thereby building up relations as well as getting her future career fixed.<br />FB Business Page<br />
  10. 10. Facebook for Business<br />http://www.facebook.com/group.php?gid=2358208324<br />The community itself has 39000 members.<br />Articles gets posted in almost every 3 hrs.<br />Similarly, entrepreneurs and developers from more than 190 countries build with Facebook Platform.<br />More than 2.5 million integrated websites.<br />Over 80 of comScore'sU.S. Top 100 websites and over half of comScore'sGlobal Top 100 websites<br />FB Business Network<br />
  11. 11. Cost and Budgeting <br />CPC/CPM<br />Scheduling<br />Delivery<br />Reporting<br />Ad performance matrix<br />Demographic matrix<br />Social Matrix<br />Responder profiles<br />These ads usually appears on the right hand side of a facebook page. <br />The display of ads are not mere by chance but involves profiling of active member.<br />Most of the time click on ad ends up with more ads of similar kind on home page.<br />FB Advertisement<br />
  12. 12. “Over 12 months, CM Photographics generated nearly $40,000 in revenue directly from a $600 advertising investment on Facebook. Of the Facebook users who were directed to CM Photographics' website from the ads, 60% became qualified leads and actively expressed interest in more information.”<br />Facebook Ads provides CM Photographic the ability to target their exact demographic.<br />Example :<br />24 – 30 years old women whose relationship status on Facebook indicated that they were engaged.<br />FB Ads Advantage<br />
  13. 13. The results from StorQuest'sFacebook ad campaign were one of their highest performing online advertising efforts:<br />Over 50% increase in total rentals versus prior year at the same store.<br />10% conversion rate from visits originating from Facebook Ads.<br />On par with Google AdWords on a cost-per-lead and cost-per-customer basis.<br />$1.25 CPC delivered $10.25 cost-per-lead.<br />$100 average rentals; $600 average life time value per customer.<br />G5 found success setting up a series of Facebook Ad campaigns targeted to college students at 21 campuses prior to Summer break for StorQuest self service storage facilities. Real-time suggested bids for our auction-based system provided guidance that enabled G5 to hone ad effectiveness based on their various targeting filters (age, college level and location).<br />FB Ads Advantage<br />
  14. 14. The results from StorQuest'sFacebook ad campaign were one of their highest performing online advertising efforts:<br />Over 50% increase in total rentals versus prior year at the same store.<br />10% conversion rate from visits originating from Facebook Ads.<br />On par with Google AdWords on a cost-per-lead and cost-per-customer basis.<br />$1.25 CPC delivered $10.25 cost-per-lead.<br />$100 average rentals; $600 average life time value per customer.<br />G5 found success setting up a series of Facebook Ad campaigns targeted to college students at 21 campuses prior to Summer break for StorQuest self service storage facilities. Real-time suggested bids for our auction-based system provided guidance that enabled G5 to hone ad effectiveness based on their various targeting filters (age, college level and location).<br />FB Ads Advantage<br />
  15. 15. “Average campaigns for ANA result in CTR of 8 - 12%. Facebook Ads resulted in a 25% CTR. Conversions resulted in positive ROI which is unique for ANA considering their product is not an impulse purchase for most people and Japan is not traditionally seen as a leisure destination.”<br />With Facebook Ads one can turn advertising message into a trusted referral by including content from a user's friends who are already affiliated with your products.<br />FB Ads Advantage<br />
  16. 16.  Pepsi quickly apologized via Twitter for an insensitive Pepsi Max ad that depicted "one lonely calorie" committing suicide.<br />Dominos contaminated food case of 2009.<br />Taco Bell on Facebook offered free tacos, encouraging customers to make up their own minds about the beef in question. Saved 7million fans.<br />Social media, by its very nature, promotes democracy and presents challenges for dictators attempting to pass off as fact anything other than the truth. <br />http://blogs.hbr.org/cs/2011/08/the_simple_way_to_avoid_social.html<br />Facebook to the Rescue<br />
  17. 17. Thank you <br />

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