7. “Before you can master a device, program or
invention, it will be superseded; you will
always be a beginner. Get good at it.”
— Kevin Kelly in New York Magazine
8. Be curious. Learn the key concepts and
design patterns behind the tools and
technologies required to establish an online
presence.
9. Think like a producer. Learn to create, write
and produce graphics, audio and video.
Understand what makes great content in
any medium.
18. Give up the illusions of control and of
privacy. Boundaries between personal and
professional are blurrier than ever. If you
don’t want to see it, don’t say it.
19. The boundaries of your organization are
porous. Every employee is a spokesperson
whether you like it or not, on duty and off.
Lead by example.