Many companies invest significant time and effort into annual strategic planning processes but get little value from it. These processes often involve business units presenting similar strategies to the previous year without new ideas. Some executives see these processes as meaningless rituals. To improve strategic planning, companies should focus on building prepared minds through discussions rather than presentations, and encourage creative thinking through bottom-up experiments and top-down initiatives to spur innovation. Strategic planning groups can help convene these conversations and analyze strategies, but the CEO must ultimately drive the process.

1. Tired of Strategic Planning? Mc Kinsey Quarterly Extractado por Guillermo González Guereño