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Emerging Media, the Effect they Have on your Customer Behaviours and your Marketing Strategy

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Sandrine Plasseraud Brand Manager Small Cars & Customer Offers Emerging Media & the effect they have on customer behaviors and on your ability to generate insights.  Create business strategies accordingly
“ Emerging” Media and Effect they have on customer behaviour ,[object Object],[object Object]
“ Emerging” Media and Web 2.0
Netvibes – keep up with the rest of the world easily
Facebook – What are your friends doing ?
Twitter – what are you doing ?
“ Emerging” Media and Effect they have on customer behaviour User Generated Content
Consumers trust UGC
36% wouldn’t buy a product with negative comments online
57% are influenced by online comments about a product
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Forget the 4 Ps !
Blog me I’m famous ! ,[object Object],[object Object]
Viral and Buzz Marketing ,[object Object],[object Object],Identifying individuals with high Social Networking Potential can help you buzz your brand or your products, especially online Bloggers = influencers with high social networking potential Bloggers – “Twitters” – “Facebookers” – etc.
Twingo Concept
Twingo Concept & Bloggers ,[object Object],[object Object],[object Object]
Twingo Concept & Blogger 1 ,[object Object],[object Object],[object Object],[object Object]
Twingo Concept & Blogger 2 ,[object Object],[object Object]
Twingo Concept & Blogger 3 ,[object Object],[object Object],[object Object],[object Object]
Twingo Concept & Blogger 4 ,[object Object],[object Object],[object Object],[object Object]
Twingo Concept & Blogger 4
Twingo Concept – Seeding Operation
Twingo Concept – Seeding Operation
Twingo Concept & Bloggers - Results
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Forget the 4 Ps !
 

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Emerging Media, the Effect they Have on your Customer Behaviours and your Marketing Strategy