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Context is King - by Felix Petersen
- 1. © 2007 Nokia Context Is King – Ingredients for the Geoweb Felix Petersen
- 3. Plazes
- 5. Nokia
- 8. Social Activities Context Based Services Head of
- 9. The Promise of the GeoWeb Stay Close to Your Friends Stay close to your friends and plan joint activities Discover and Share Places Find and Add Cool Places, and Recommend to Others Record & Share Your Life Record hikes, and journeys and share or relive your life Connected Guidance Reach any place on any terrain on time by foot and by car
- 10. Remember 1998 ?
- 11. People can see where I am ? That´s Creepy !
- 12. Cool, I can finally track my friends wherever they are.
- 13. Great, I can push an ad or coupon to anyone passing my store !
- 14. This won´t help:
- 15. What it takes to build the GeoWeb Location Detection Mapping Social Objects
- 17. What does Location Detection solve?
- 18. Location Detection = Lat/Lon+ Time lat 38.74858 / lon – 9.20258
- 19. Added to existing social objects, location can add valuable context and filters.
- 20. What does Location Detection solve?
- 22. Other objects: emails? music tracks? ...
- 25. What it takes to build the GeoWeb Location Detection Mapping
- 26. Mapping provides context and rules lat 38.74858 / lon – 9.20258
- 27. Mapping enables Routing and Navigation
- 28. Personal Navigation is already a mass market today.
- 29. Mapping Data will constantly improve
- 30. Mapping Data will constantly improve
- 31. Mapping Data will constantly improve Drive Walk Create, Collect & Share Usecase „ Get from A to B“ „ Discover the area“ „ My personal map“ Car Vector Maps (street geometry, ~200 attributes, Basic POI) Pedestrian/City Maps ( ~50 attributes, 3D Landmarks) Terrain maps Satellite/Areal Images Location/Places/Events (user generated) Public transportation
- 32. What it takes to build the GeoWeb Location Detection Mapping Social Objects
- 33. Social Connections happen through Social Objects
- 34. Social connections happen through Social Objects
- 36. Social Objects connect people Person 1 Person 2
- 37. Social Objects connect people Person 1 Person 2 Social Object
- 40. People are Objects too
- 41. Web 2.0 is the web of Social Objects
- 42. ... represents atomical data A Social Object ...
- 43. ... is atomical A Social Object ...
- 44. ... has a perma-linkable representation on the web A Social Object...
- 45. ... has a perma-linkable representation on the web A Social Object...
- 46. ... often provides a conversational canvas A Social Object ...
- 49. So which new social objects emerge in the Geoweb ?
- 50. What it takes to build the GeoWeb Places Location Detection Mapping
- 51. Places are THE reference points of the Geoweb Google Earth
- 55. What it takes to build the GeoWeb Traces Location Detection Mapping Places
- 56. Traces are ideal container for attaching places and media
- 57. What it takes to build the GeoWeb Activities Location Detection Mapping Places Traces
- 58. Social Activities are on the intersection of time and Space
- 59. Social Activities are on the intersection of time and Space
- 60. Social Activities are on the intersection of time and Space
- 61. So what can we build ?
- 62. 1. Cool new apps: Lat / Lon -> "This Picture was take here" + Place -> "Three of your friends are at this bar " + Trace -> "This Place I visited on my Italy Trip + Activity -> "Five People you will run into at Shift"
- 63. Context-Response Opportunities along the past, present and future Past Present Future My Lifeline My friends Lifeline Meet Share: Location Microblogs Activities Feelings Planning Social Activities (Social Calendar) Social Presence (Friend Finder) Recording & Sharing Life (Social Media)
- 66. What the Eco-System will look like In Devices On Desktop /PC Contextual Logic / Provacy API Layer Object Storage Object Publication Data Layer Object Creation API Layer
- 67. [email_address]