The document discusses the key ingredients needed to build the "GeoWeb": location detection, mapping, social objects, places, traces, and activities. It explains how each component works and the challenges associated with them. It then outlines some potential applications that could be built by combining these elements, such as attaching media to places, seeing friends' locations, and planning social activities. Privacy and advertising are also discussed as important considerations for the GeoWeb.

1. © 2007 Nokia Context Is King – Ingredients for the Geoweb Felix Petersen

2. Hi, I´m Felix

3. Plazes

5. Nokia

7. Plazes + Nokia

8. Social Activities Context Based Services Head of

9. The Promise of the GeoWeb Stay Close to Your Friends Stay close to your friends and plan joint activities Discover and Share Places Find and Add Cool Places, and Recommend to Others Record & Share Your Life Record hikes, and journeys and share or relive your life Connected Guidance Reach any place on any terrain on time by foot and by car

10. Remember 1998 ?

11. People can see where I am ? That´s Creepy !

12. Cool, I can finally track my friends wherever they are.

13. Great, I can push an ad or coupon to anyone passing my store !

14. This won´t help:

15. What it takes to build the GeoWeb Location Detection Mapping Social Objects

17. What does Location Detection solve?

18. Location Detection = Lat/Lon+ Time lat 38.74858 / lon – 9.20258

19. Added to existing social objects, location can add valuable context and filters.

20. What does Location Detection solve?

22. Other objects: emails? music tracks? ...

24. Location Detection vs.

25. What it takes to build the GeoWeb Location Detection Mapping

26. Mapping provides context and rules lat 38.74858 / lon – 9.20258

27. Mapping enables Routing and Navigation

28. Personal Navigation is already a mass market today.

29. Mapping Data will constantly improve

30. Mapping Data will constantly improve

31. Mapping Data will constantly improve Drive Walk Create, Collect & Share Usecase „ Get from A to B“ „ Discover the area“ „ My personal map“ Car Vector Maps (street geometry, ~200 attributes, Basic POI) Pedestrian/City Maps ( ~50 attributes, 3D Landmarks) Terrain maps Satellite/Areal Images Location/Places/Events (user generated) Public transportation

32. What it takes to build the GeoWeb Location Detection Mapping Social Objects

33. Social Connections happen through Social Objects

34. Social connections happen through Social Objects

36. Social Objects connect people Person 1 Person 2

37. Social Objects connect people Person 1 Person 2 Social Object

40. People are Objects too

41. Web 2.0 is the web of Social Objects

42. ... represents atomical data A Social Object ...

43. ... is atomical A Social Object ...

44. ... has a perma-linkable representation on the web A Social Object...

45. ... has a perma-linkable representation on the web A Social Object...

46. ... often provides a conversational canvas A Social Object ...

49. So which new social objects emerge in the Geoweb ?

50. What it takes to build the GeoWeb Places Location Detection Mapping

51. Places are THE reference points of the Geoweb Google Earth

55. What it takes to build the GeoWeb Traces Location Detection Mapping Places

56. Traces are ideal container for attaching places and media

57. What it takes to build the GeoWeb Activities Location Detection Mapping Places Traces

58. Social Activities are on the intersection of time and Space

59. Social Activities are on the intersection of time and Space

60. Social Activities are on the intersection of time and Space

61. So what can we build ?

62. 1. Cool new apps: Lat / Lon -> "This Picture was take here" + Place -> "Three of your friends are at this bar " + Trace -> "This Place I visited on my Italy Trip + Activity -> "Five People you will run into at Shift"

63. Context-Response Opportunities along the past, present and future Past Present Future My Lifeline My friends Lifeline Meet Share: Location Microblogs Activities Feelings Planning Social Activities (Social Calendar) Social Presence (Friend Finder) Recording & Sharing Life (Social Media)

66. What the Eco-System will look like In Devices On Desktop /PC Contextual Logic / Provacy API Layer Object Storage Object Publication Data Layer Object Creation API Layer

67. [email_address]