Restaurant research

1. Dine Time: Insights from the Restaurant Audit Understanding Consumers’ Attitudes and Behaviors Related to Eating Away From Home March 24, 2005

5. Markets With Sample Sizes of 100+ Los Angeles-Long Beach, CA 633 Buffalo-Niagara Falls, NY 296 BostonWorcesterLawrenceLowellBrockton, MA-NH 563 Seattle-Bellevue-Everett, WA 295 Chicago, IL 548 Cleveland-Lorain-Elyria, OH 292 New York, NY 508 San Diego, CA 265 Atlanta, GA 502 Baltimore, MD 262 Philadelphia, PA-NJ 464 Las Vegas, NV-AZ 248 Pittsburgh, PA 422 Minneapolis-St. Paul, MN-WI 229 Tampa-St. Petersburg-Clearwater, FL 420 San Antonio, TX 211 Phoenix-Mesa, AZ 416 Cincinnati, OH-KY-IN 208 Washington, DC-MD-VA-WV 378 Indianapolis, IN 198 Portland-Vancouver, OR-WA 367 Kansas City, MO-KS 190 Dallas, TX 343 Rochester, NY 189 St. Louis, MO-IL 337 Columbus, OH 188 Houston, TX 324 Charlotte-Gastonia-Rock Hill, NC-SC 182 Detroit, MI 321 Fort Lauderdale, FL 181 Orlando, FL 308 Oklahoma City, OK 177 Riverside-San Bernardino, CA 301 Oakland, CA 174

6. Markets With Sample Sizes of 100+ (cont.) Fort Worth-Arlington, TX 170 Orange County, CA 129 Milwaukee-Waukesha, WI 167 West Palm Beach-Boca Raton, FL 129 Norfolk-Virginia Beach-Newport News, VA-NC 167 Newark, NJ 128 Austin-San Marcos, TX 165 NewHaven/Bridgeport/Stamfrd/Waterbury/Danbury,CT 124 Raleigh-Durham-Chapel Hill, NC 162 Tulsa, OK 123 Sacramento, CA 162 Dayton-Springfield, OH 119 Denver, CO 154 Sarasota-Bradenton, FL 117 Miami, FL 153 New Orleans, LA 116 Nashville, TN 153 Tacoma, WA 116 Syracuse, NY 152 Hartford, CT 114 Nassau-Suffolk, NY 149 Akron, OH 110 Greensboro--Winston-Salem--High Point, NC 145 Salt Lake City-Ogden, UT 108 Jacksonville, FL 141 Omaha, NE-IA 105 Tucson, AZ 140 Albany-Schenectady-Troy, NY 102 Monmouth-Ocean, NJ 138 Spokane, WA 101 Louisville, KY-IN 131

12. Sources of Food/Drink PAFH – Past 30 Days Base: Total Households (N=26,274)

13. Restaurant Penetration Base: Total Households (N=26,274) Percentage of Households Visiting Within Past 30 Days

14. Penetration: Family/Casual Restaurants Base: Total Households (N=26,274) Percentage of Households Visiting Within Past 30 Days

15. Penetration: Pizza/Fast-Casual Base: Total Households (N=26,274) Percentage of Households Visiting Within Past 30 Days

16. Penetration: Quick Serve/Fast Food Percentage of Households Visiting Within Past 30 Days Base: Total Households (N=26,274)

18. Quick Serve/Fast Food – Modes of Purchase Percentage Indicating Using 1+ Times Past 30 Days

19. Meal Type Distribution Base: Total Households Visits Past 30 Days

20. Median Amount Spent per Occasion Base: Yesterday Visits

21. Occasions Involving Offer/Promotion

22. Level of Satisfaction with Visit Base: Yesterday Visits = 28,469

23. Satisfaction Top Box – Very Satisfied

25. Reasons for Wanting Food Prepared Away from Home Base: Yesterday visits

26. Reasons Specific Restaurant Selected Base: Yesterday Visits (N=28,469)

27. Reasons Specific Restaurant Selected = Relatively Higher than Total Total Restaurant Visits Top 5 for Each Restaurant Highlighted in Red = Relatively Lower than Total 17 5 1 11 17 11 Busy/Pressed for Time 16 13 28 17 6 16 Friendly Service 25 4 0 2 33 9 Drive-Thru 10 9 30 4 3 13 Comfortable/Relaxing Atmosphere 16 11 29 24 7 15 Clean Place 13 28 33 16 9 17 Spouse/Other Adult Requested 31 22 15 37 33 20 Fast Service 22 24 21 38 26 24 Good Price/Value 32 35 40 51 20 33 Food I Really Like/Want 58 29 35 49 48 43 Convenient Location (N=319) (N=320) (N= 405) (N=588) (N=2,193) (N=28,469) Dunkin Donuts Pizza Hut Applebee's Subway McDonald's Total Visits

30. Attitudes: Health/Nutrition Base: Total Households = 26,274

31. Attitudes: Health/Nutrition Base: Total Households = 26,274

32. Attitudes: Convenience Base: Total Households = 26,274

33. Attitudes: Price/Promotion Base: Total Households = 26,274

34. Attitudes: Variety/Selection Base: Total Households = 26,274

35. Attitudes: Kid-related Base: Households with Children < 13 years old (N = 6,211)

37. Frequency of Eating/Drinking Away from Home Base: Households N = 14,025 N = 6,038 N=6,211 N=26,274 Mean Number of Times Past 30 Days

38. Frequency Eating Away from Home Base: Total Number of Occasions Over Past 30 Days Red-colored numbers designate high frequency categories within each group. 26% 20% 16% 20% % High Frequency Diner 57% 50% 50% 52% % of Total Visits Accounted for by High Frequency Diners 12 8 1 7 91+ 14 12 2 10 61-90 12 10 5 10 46-60 16 15 8 14 31-45 14 15 11 13 21-30 14 15 14 15 13-20 14 17 30 20 5-12 4 8 28 11 0-4 2+ w/Kids <13 (6,211 HH Representing 278,885 Visits) 2+ w/o Kids <13 (14,025 HH Representing 532,089 Visits) 1 Person (6,038 HH Representing 99,481 Visits) Total (26,274 HH Representing 910,455 Visits) Number of Visits

39. Attitudes – Higher vs. Lower Frequency Top Two Box - Agreement Base: 1 Person Households +25 +23 +22 +18 +13 +13 +13 +12 +12 +12 +11 +10 +10 +10 D iff .

40. Attitudes – Lower vs. Higher Frequency Top Two Box - Agreement Base: 2+ Person Households (Kids < 13) +15 +13 +12 +12 +11 +10 +10 Diff .

41. High vs. Low Frequency – Age

42. High vs. Low Frequency – Marital Status and Ethnicity MARITAL STATUS ETHNICITY

43. High vs. Low Frequency – Education / Income EDUCATION INCOME

44. High vs. Low Frequency – Census Region