marketing & branding

1. Marketing & Branding

2.  http://www.sydney.com/Sydney_Harbour_Bri
dge_p1977.aspx
 Sydney Harbour Bridge
 “Coat Hanger”

3.  Sydney Harbour Bridge related to location
where the bridge is built.
 “Coat Hanger” related to ‘Double entendre’
because it activates two words (different
meaning) in brain.

4. New name : Jembatan ‘SBY’
 Related to Double Entendre
 Related to location
 Related to the name of President
New slogan: “ke Madura OK, ke Surabaya OK”
 Related to Repetition which is use words
repetitively
 Related to location
 Related to safety

5.  No.4
Both have same function for bridge.
 No.5
- One of them related to the physics and the
other related to the location.
- One of them related to the ‘double entendre’
and the other related to the ‘repetition’.

6. 1. Memperindah pulau Madura terutama wilayah
pantai, sehingga tidak kalah dengan pulau Bali;
2. Meningkatkan kenyamanan & keamanan baik di
sepanjang jembatan, maupun yang akan masuk &
keluar;
3. Memperindah jembatan, sehingga bisa menjadi objek
foto yang indah;
4. Mempromosikan budaya-budaya tradisional & objek-
objek wisata yang ada di Madura;
5. Menarik para investor untuk menanamkan modal di
Madura.

7. Terima Kasih