An interesting opportunity to gain brand association with World Championship F-1 at a very economical cost.

1. Worldwide Television Brand Exposure
& Formula 1 VIP Hospitality Opportunity
§ Presented by Grand Prix Tours
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2. Presentation Agenda
§ Formula 1 Overview
§ Introduction
§ Sponsorship Opportunity
§ Media Exposure
§ Budget Menu
§ Valuation
§ Benefits
§ Steps to Sponsorship
§ Contact Information
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3. Formula 1 Overview
§ The premiere global motor racing series since 1950.
§ The biggest annual sporting event on television.
§ One of the most popular sports in the World.
§ A unique global sponsorship platform
§ 580 million unique viewers per year, 49% of Formula 1 viewers are
aged 35-55, and 31% age 25-34
§ Average 204 million unique viewers per race
Attracting Upscale Consumer Market & Biz oriented Audiences
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4. Formula 1 is Global and Local
n Australia
n Malaysia
n Bahrain
n Spain
n Monte Carlo
n Turkey
n England
n France
n Germany
n Turkey
n Europe (Valencia)
n Belgium
n Italy
n Singapore
n Japan
n China
n Brazil
n Abu Dhabi
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5. Introduction - Grand Prix Tours
n Producing elite motor sport racing tours and programs since 1983.
n Unique pre-race driver interviews held in elegant locations with live
audiences of exclusive dinner guests. Past drivers include:
§ Jenson Button Fernando Alonso
§ Mark Webber Sebastian Vettel
§ Adrian Sutil Sebastian Bourdais
§ Jarno Trulli Giancarlo Fisichella
§ Nelson Piquet Jr.
n Internationally recognized and award winning race commentator:
§Peter Windsor, Motor Sport Journalist and SPEED TV Commentator
n Exclusive insider racing content of interest to Formula 1
racing enthusiasts
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6. Introduction – Inside Grand Prix
n “Inside Grand Prix” is a Formula 1 focused television show, globally
broadcasted in 27 countries
n Each show has seven segments from insider, technical information
to personal driver interviews
n Broadcasts are 30 minutes, televised immediately before each Grand
Prix
n The show is distributed worldwide, reaching 44 million viewers per
show
n Multi-language is available (English, German, Mandarin, others upon
request)
n “Inside Grand Prix” is created and produced by RTV since 2002
Grand Prix Tours has partnered with RTV to film its Driver Talk
Shows. Two-minutes of each Driver Talk Show will then air in a new
segment in every episode of Inside Grand Prix.
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7. Sponsorship Opportunity
n International Broadcast
& Internet Media
n Hospitality/VIP Entertainment Click to Start Video
n Activation
n Race and Paddock Club Tickets
n Hotel accommodations and
exclusive transfers
n Media measurement
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8. Sponsorship Opportunity
Prime Components -- Media
n 2 minutes of brand exposure on a new segment of Inside Grand Prix
aired immediately before each Formula 1 race, for a total season
brand-exposure of 36 minutes
n Prominent display of company logo or product on the driver talk
show backdrop
n Each show will broadcast in 27 countries to an audience of 44
million viewers
n A new segment will be filmed for each of the 18 episodes of Inside
Grand Prix for a total season brand-exposure of 36 minutes
n Immediate broadcast quality upload of entire 20-minute Driver Talk
Show to Internet Broadcast Distribution website: TV-Paradise
n Immediate broadcast on GP-Tours Microsite (entire 20-minutes)
n Media metrics provided after each airing
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9. Sponsorship Opportunity
Prime Components – Promotion
n Mention in Press Releases Grand Prix Tours and RTV Press Releases
n Logo with website link in sponsor area of Driver Talk Show webpage
(entire racing season)
n Home page and sub page banners ads/links on gptours.com, and
insidegrandprix.com
n Data capture – opt-in email registrants
n Immediate upload of entire 20 minute Driver Talk Show to company
website
n Right to use microsite URL in company ads & promotions
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10. Sponsorship Opportunity
Prime Components – Activation
n Product display and/or giveaway available at each event
n Opportunity to build stage and feature different flooring in each country
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11. Inside Grand Prix - Media Exposure
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12. Budget Menu
Media & Hospitality Package $1,200,000
n Twenty (20) minutes of company logo and/or product prominently placed on
backdrop of Driver Talk Show during live taping
n Two (2) minutes of Driver Talk Show featuring branded backdrop will air on
Inside Grand Prix
n A total of eighteen (18) new episodes of Inside Grand Prix will air
immediately before each Formula 1 race for a total of thirty-six (36)
internationally televised, branded minutes
n 25 VIP tickets will be provided to each live taping
n Activation (product display, giveaway) opportunity at each venue
n Media metrics will be provided the week after each show airing
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13. The Sponsorship Property
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14. Budget Menu
Optional Components
n Race Tickets At Cost
n Paddock Tickets At Cost
n Hotel Accommodations & Transfers
Discount on Grand Prix Tours published rates for guest of:
5-10 (5%)
11-15 (7%)
(Private Tour) 16-20 (10%)
(Private Tour) 21-50 (12%)
n Presenting Sponsor of Inside Grand Prix (US only)
40 Seconds of branding per show, 3 reruns, 18 shows
(rate dependant on US exchange rate) $180,000
n 3 x 30 Seconds Television Ad Spots During Inside Grand Prix $175,000
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15. Valuation – Inside Grand Prix Driver Talk Show
Inside Grand Prix
Speed TV Media Value of
:30 Sec
:30 Sec Spot Inside Grand Prix
Brand Exposure
CPM $14.75 CPM $3 CPM $7.60
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16. Benefits
n Reach 44 million viewers within 27 countries 18 times in 2009
n Experience-rich brand exposure (2 minutes per show)
n Highly visible company logo or product featured on talk show
backdrop
n Local and Global television audience appeal
n VIP tickets to each live Driver Talk Show taping
n Onsite activation opportunity with upscale consumer & Biz-oriented
audiences
n Company and/or product exposure preceding every Formula 1 race
in 2009
n Exceptional Value – 36 minutes of guaranteed Internationally
televised brand exposure (more minutes than the majority of brands
that sponsor Formula 1 teams)
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17. Steps to Sponsorship
1. Select sponsorship components from Budget Menu
2. Contact Brian Turner with questions and/or selections
3. Receive and sign a Letter of Intent (LOI)
4. Incentive: signing LOI by Jan 15th entitles sponsor to a (7 night)
bonus meeting on Le Ponant during 2009 Monaco Grand Prix
5. Review and sign contract
6. Execute contract during Formula One season 2009
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18. Thank you for your consideration
§ Contact:
Brian Turner
Stefanucci & Turner
+1 714-969-2540
stefturn@verizon.net
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