5. Luminato asked Bunch to produce a massive art installation with kids for a special Cirque Du Soleil experience at Harbourfront Centre and to create on-site family programming.
6. We collaborated with 1,500 kids from High Park to Regent Park. The kids hand-painted hundreds of banners that Cirque installed on a 300 metre clothesline spanning much of Toronto’s central waterfront.
12. Branded collateral like photos and video made available to guests to encourage viralization on blogs, Facebook profiles, photo sharing sites and other social media platforms where you can reach even more families. Contests and data capture
13. Editorial mention, adspace and a linked logo impression in the Bunch newsletter Big box ad space on the Bunch site
14. Logo inclusion in advertising on partners’ media properties valued between $5,000 and $20,000 and reaching up to 800,000 parents
15. “ Bunch stages sophisticated but accessible art and cultural events for families.” The Toronto Star, March 26, 2009 “ The Bunch Family blog is an inspiring compendium of kids and families doing fascinating things across the globe.” Sweetmama.ca, March 23, 2009 “ Rebecca Brown has an eyes-narrowed intensity when she talks... “I think this generation of parents has made a serious investment in the more soulful aspects of life, in quality of life,” she says. “Parents want to have amazing experiences with their kids. They want to be part of a community. It’s about sharing your interests with your kids just as you share theirs.” Toronto Life, May 2008, Cover Story Baby Wars by Katrina Onstad “ Hipsters who love their children also love Bunch.” National Post, Sept. 26, 2007 Q&A: Where All the Cool Kids Go by Karon Liu “ Rebecca Brown, a Toronto parent, who co-founded Bunch, says more and more kids are being exposed to adult forms of culture. “There’s a shift in the way people are parenting,” she says. “There’s less of a division of what is adult and what is for children.” The Globe and Mail, Feb. 2007 Mini-Socialites by Rebecca Eckler