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The Next Generation

the best of the best describing the ways of the future. sit back, undo your belt buckle and enjoy!

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The Next Generation

  1. 1. The Next Generation Written and composed by Keith and Scott
  2. 2. Ways in which consumer media habits are changing <ul><li>Consumers are trending away from traditional media to new digital mediums. </li></ul>
  3. 3. Brand development differs form direct response <ul><li>The old-time brands have done the marketing development and don’t need the direct method. </li></ul>
  4. 4. Major branding concepts <ul><li>Branding is an association </li></ul><ul><li>symbols that instantly conjure emotions. </li></ul>
  5. 5. Techniques marketers use online to build and reinforce brands <ul><li>Flash-based and other forms of interactive Web 2.0 are the next generation. </li></ul>
  6. 6. Major customer acquisition techniques, both online and offline <ul><li>Online or in-person, selling requires establishing a connection with customers. </li></ul>
  7. 7. Major online advertising formats <ul><li>Banners, Pop-Ups, Emails, Mobile Ads are all formats of online advertising. </li></ul>
  8. 8. What is ad serving? <ul><li>Ad serving describes the technology and service that places advertisements on web sites. </li></ul>
  9. 9. Two techniques to improve targeting online ads <ul><li>Affiliate targeting places advertisements with appropriate themes (i.e. Gatorade with sport). Behavioural tracks users past internet viewing history and suggests ads based on relevance. </li></ul>
  10. 10. THANK YOU