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Cold Calling: A Guide to Contacting Employers
- 1. Cold Calling By: Jeryl B. Clignett
- 2. Things to be discussed: What is Cold Calling? Why is it important? How do you contact employers? Examples Tips of Cold Calling?
- 3. What is Cold Calling?
- 4. Why is it important? Job openings Create a network Save time Save money Ability to choose your company
- 5. How do you contact employers? Try to see the employer in person Send cover letter and your resume Be prepared to answer any questions Make sure you record all information
- 6. Examples of Written scripts: Making a phone calls to potential employers Hello (Good morning/Afternoon), my name is ______. I am doing some employment research on _________(field of work) positions in the area, and was wondering if you could tell me who is in charge of hiring for such positions in your company.
- 8. What is the hiring person’s job title and correct spelling or their name?
- 9. How is it best to reach______________
- 11. Tips for Cold Calling: Feeling good about yourself Make sure to give a positive impression Be confident Be business like and professional Be polite Be warm Have a questions that you have be in mind Always be honest
- 12. Congratulations!
Editor's Notes
- A cold calling is the process of approaching prospective customers, clients, and employers, typically via telephone, who were not expecting such an interaction. The word “cold” is used because the person receiving the call is not expecting a call or has not specifically asked to be contacted by a person.
- 1.) Sometimes job openings and opportunities can be found by cold calling specific employers to ask whether a position is available. 2.) Even if a job opening is not advertised or does not exist at that time, the employer could create a position or consider you for the first one that becomes available.Through your network, develop a list of employers you want to contact. 3 & 4) Do not waste time on employers who do not need the skills and abilities you have to offer. 5) Be selective in deciding which employers you will approach. Start with employers that people in your network have recommended and companies that are building and expanding. Before you start contacting employers, do research. Your research or an organization is a valuable way to show your interest and enthusiasm during a telephone conversation or during an interview. You can get more information about how to conduct your research in our labor market research in our labor market research workshop.
- Try to see the employer in person. Research indicates that 80% of employment is a result of direct contacts. Always try to find out who has the final responsibility for hiring and get in touch with that person.If seeing the employer in person is impossible, then send a cover letter and your resume. Use the telephone or e-mail follow-up.Be prepared to answer any questions the employer might ask.Make sure you record all information an employer provides you with. This helps to organize your job search and makes follow-up easier.The following telephone cold calling scripts are only a guide. You will need to change the wording to for your communication style. It’s good to have different types of introductions about yourself too. Write them down as a script and study them in order to sound confident before you make a cold. It helps to have the written script in front of you when making phone call to potential employers.
- Now you have contact name (s) to address and mention in a cover letter or a follow-up call. When you reach the person in charge of hiring, ask for the following information: (Go to the ppt.) then: Ask about available positions, the qualifications that they are looking for, and if yu may submit your resume in application.
- If the person who hires doesn’t want to do this over the phone, or says they don’t have time, try to arrange a telephone or in-person meeting at a more convenient time. The information you want to talk about with the person may include information you have gathered about job descriptions for positions in the field, and your resume. Ask this person for their opinion as to whether your information accurately reflects jobs available in the field, and if your resume indicates you are qualified for this type of work.
- Feeling good about yourself and sounding positive and professional make potential employers feel comfortable talking to you.Make sure to give a positive impression within the first five minutes through the proper choice of words and etiquette. Smile while you are on the phone.Be confident about yourself and be very clear about what you want to ask.Be business-like and professional.Be polite. Don’t get frustrated if you are repeatedly put on hold.Be warm, friendly and respectful to the person who answers the phone: give your name and reasons why your are calling.Have the questions that you want to ask clear in your head and be very alert, listen well, pay attention and show genuine interest in the answers.Always be honest.