Secondary research sources for consumer insights and industry trends

Research 2.0 Celine Matthiessen, Information Guru Red Leaf Consulting

Value of Secondary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Painting The Picture Trade Associations

Economic Indicators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GDP, Retail Sales, Home Starts, CPI, PPI, Consumer Expenditure, Personal Income, Unemployment

Consumer Confidence ,[object Object],[object Object],[object Object]

National Polls ,[object Object],[object Object],[object Object],[object Object],Pets are members of the family and 2/3rds of pet owners buy their pets presents. Appetites for a wider selection of TV and movies online grows. 4 in 5 adults go online (178m) 62% of all Americans are part of a wireless mobile population. Teen content creators Hobbyists online Why people first went online and why they stayed. American food is top choice for those dining out. Americans satisfied with the lives they lead. Americans expect gas prices to increase 12% this year. More Americans choose to go green over economic growth. US women average 19 pairs of shoes. Sharing household chores is tops for a successful marriage.

Trade Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Trade Research ,[object Object],[object Object],[object Object]

Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WIKIs ,[object Object],[object Object]

Image & Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Image and Video Sites ,[object Object],[object Object],[object Object],[object Object],[object Object]

Virtual Events ,[object Object],[object Object],[object Object]

Archival ,[object Object],[object Object]

For Fun or The Future? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Secondary research sources for consumer insights and industry trends

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