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Company Profile - Big Bazaar
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Company Profile - Big Bazaar
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Denims& t-shirts Fabrics&
cut pieces Formal wear Casual wear Party wear Ethnic wear Accessories Under garments Night wear Dress material Sarees Staples Ready to eat Ready to cook International food Spices Imported bazaar Tea& coffee Fruits Vegetables Imported fruits Dairy products Soft drinks Packaged juices Milk item Frozen foods Ice creams Shampoos Detergents Soaps Liquid wash creams deoderants Home cleaners utensils plastics crockery
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POSITIONING STRATEGY
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BIG BAZAAR RETAIL
MIX- caters to all age groups of a family. Retail Strategy Merchandise Assortments Customer Service Pricing Location Store Design and Display Communication Mix
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Wal-Mart’s Retail Mix
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Wal-Mart’s Retail Mix
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Wal-Mart's Retail Mix
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Limited Self Service
Customization Wal-Mart’s Retail Mix
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SWOT ANALYSIS STRENGTH
-High brand equity -state of art infrastructure -EDLP -pop promotions -variety of stuff under single roof WEAKNESS -Unable to meet store opening targets -falling revenue/sq. ft -General perception OPPORTUNITY -organized retail(4.15%) -Evolving consumer preferences THREAT -Competitors -Government policies -Unorganized retail