1. Creative Incubator Marketing Techniques NBIA Conference San Antonio 2008 Evan M. Jones Head of Digital & Incubation @Wales Digital Incubator Welsh Assembly Government
7. The landscape of new media New products Podcast Youtube Signposts Google Earth Wikipedia Social networking sites SEO New routes & Genres Second Life Skypecast Extending existing assets Blogging RSS Feeds Wiki Intranets
8. New Media Landscape S.E.O Wikis Facebook Bebo Myspace Blog RSS Second Life Skypecasting YouTube Google Earth Optimising LinkedIn Podcasting Mashing
9. Questions & Comments Evan M. Jones Head of Digital & Incubation Tel +44 (0)29 2044 4777 Cell +44 (0)776 731 7777 [email_address] JDD
23. What are we talking about? Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. - Philip Kotler
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28. Simply put … ‘synergy’ channels channels channels channels Advertising Marketing/sales/ promotion Public relations New media Relationships
34. Incubator marketing tools Quick Poll Results* Incubator managers: Which of these is the primary way you market your program? * NBIA, www.nbia.org, 15 September 2006 Total responses: 13 30.8 % Networking 23.1 % Web site 7.7 % Newsletter 7.7 % Brochure 7.7 % Press releases/publicity 7.7 % Special events 0.0 % Direct mail 15.4 % Advertising Percentage Response
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37. Wisdom 101 If the circus is coming to town and you paint a sign saying "Circus Coming to the Fairground Saturday," that's advertising. If you put the sign on the back of an elephant and walk it into town, that's promotion. If the elephant walks through the mayor's flower bed, that's publicity. And if you get the mayor to laugh about it, that's public relations. If the town's citizens go the circus, you show them the many entertainment booths, explain how much fun they'll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that's sales. - Unknown www.MuseumMarketingTips.com
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40. Case study: ‘ Colourmyworld.com ’ CASE STUDY CASE STUDY
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42. Case studies: websites http://www.incubator.ucf.edu/index.html http://www.cambridgeincubator.com/ http://www.fortcollinsincubator.org/
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