A look into some cultural, category and consumer trends currently impacting the global food industry. Areas food marketers and advertisers need to take into consideration when talking to consumers.

1. TRENDS INFLUENCING THE FOOD INDUSTRY by Dan Pankraz November 7, 2008

2. A look into some Cultural, Category and Consumer trends impacting the food industry

8. GOOD FAST FOOD Health and convenience becoming less of a tradeoff

10. Shift to Back to Basics Slow Food Movement, Provenance Mass produced Quantity and food in packaging Stimulating the taste buds “ Once you start, you can’t stop”. High fat, salt, & sugar Food without the negatives Fat-free, sugar-free No preservatives, artificial colouring, and flavour. Food that adds to health Calcium plus, added probiotics With ginseng Back to basic and reality Organic Local Authentic Has a story to tell

18. Intrinsic Health benefits are wanted ..growth of Pre & Pro Biotics

20. ‘ Superfood’s with so called magic properties Mangosteen taking over juice bars Coconut oil the latest superfruit