SlideShare a Scribd company logo

New Microsoft Word Document (2)

•Download as DOC, PDF•
•
G
guest87b81252
BusinessTechnology
1 of 1
Big Bazaar Strength • High brand equity • State of art infrastructure • Edlp(every day low price) • Pop prromotons variety of stuff under single roof • Understanding consumer preferences • Real state & infrastructure Weakness • Unable to meet store opening targets • Falling revenue / sq.ft. • General perception • Perception amongst consumer Opportunity • Organized retail(4.15%) • Evolving consumer preferences • In store experience improvements • New formats & consumption space • Targeting area more prone to development Threat • Competitors • Govrment policies • Unorganized retail • Economic condition

Recommended

Choosing a store location
Choosing a store locationChoosing a store location
Choosing a store locationSabelo Mofokeng
 
strategic plan outline elements v1 10.15
strategic plan outline elements v1 10.15strategic plan outline elements v1 10.15
strategic plan outline elements v1 10.15Charles Webb
 
Consumer beh 2
Consumer beh 2Consumer beh 2
Consumer beh 2kumidvivedi
 
7segment
7segment7segment
7segmentvishsonu
 
S14 global marketing planning part ii
S14 global marketing planning part iiS14 global marketing planning part ii
S14 global marketing planning part iitatihernandez19
 
Sse wumart group5a_2011
Sse wumart group5a_2011Sse wumart group5a_2011
Sse wumart group5a_2011EMM88
 
SSE_Wumart_Group4
SSE_Wumart_Group4SSE_Wumart_Group4
SSE_Wumart_Group4Liang Wang
 
Marketing
MarketingMarketing
MarketingDivy Kumar Gupta
 

Recommended

Choosing a store location
Choosing a store locationChoosing a store location
Choosing a store locationSabelo Mofokeng
 
strategic plan outline elements v1 10.15
strategic plan outline elements v1 10.15strategic plan outline elements v1 10.15
strategic plan outline elements v1 10.15Charles Webb
 
Consumer beh 2
Consumer beh 2Consumer beh 2
Consumer beh 2kumidvivedi
 
7segment
7segment7segment
7segmentvishsonu
 
S14 global marketing planning part ii
S14 global marketing planning part iiS14 global marketing planning part ii
S14 global marketing planning part iitatihernandez19
 
Sse wumart group5a_2011
Sse wumart group5a_2011Sse wumart group5a_2011
Sse wumart group5a_2011EMM88
 
SSE_Wumart_Group4
SSE_Wumart_Group4SSE_Wumart_Group4
SSE_Wumart_Group4Liang Wang
 
Marketing
MarketingMarketing
MarketingDivy Kumar Gupta
 
B2B Social Media Marketing Strategies
B2B Social Media Marketing StrategiesB2B Social Media Marketing Strategies
B2B Social Media Marketing StrategiesJ Bee
 
Market 1
Market 1Market 1
Market 1Chitresh Bhargava
 
Market segmentation
Market segmentationMarket segmentation
Market segmentationFarman T. Aziz
 
Elite Program - Day 6.1 - Retail Audit & Consumer Panel - Khai & Huong
Elite Program - Day 6.1 - Retail Audit & Consumer Panel - Khai & HuongElite Program - Day 6.1 - Retail Audit & Consumer Panel - Khai & Huong
Elite Program - Day 6.1 - Retail Audit & Consumer Panel - Khai & HuongKhai Pham
 
Chapter 8: Market Segments and Targets
Chapter 8: Market Segments and TargetsChapter 8: Market Segments and Targets
Chapter 8: Market Segments and Targetselainebudayv47
 
Marketing strategy
Marketing strategyMarketing strategy
Marketing strategymahaankhan
 
Chapter 7 (customer driven marketing strategy) - visual bee
Chapter 7 (customer driven marketing strategy) - visual beeChapter 7 (customer driven marketing strategy) - visual bee
Chapter 7 (customer driven marketing strategy) - visual beeSoftSol
 
Airline price in India
Airline price in IndiaAirline price in India
Airline price in India←ครђเรђ Batra
 
developing new company and make strategy
developing new company and make strategy developing new company and make strategy
developing new company and make strategy Imran Sajol
 
Virginia Ray_Resume_Feb15
Virginia Ray_Resume_Feb15Virginia Ray_Resume_Feb15
Virginia Ray_Resume_Feb15Virginia Ray
 
Marketing Obj. 1.03 pp
Marketing Obj. 1.03 pp Marketing Obj. 1.03 pp
Marketing Obj. 1.03 pp grantdeaton
 
Imm unit-02 (global marketing research)
Imm unit-02 (global marketing research)Imm unit-02 (global marketing research)
Imm unit-02 (global marketing research)Revisiting Strategy
 
Global marketing research
Global marketing researchGlobal marketing research
Global marketing researchKeshan Suranjith
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...Call Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 

More Related Content

What's hot

B2B Social Media Marketing Strategies
B2B Social Media Marketing StrategiesB2B Social Media Marketing Strategies
B2B Social Media Marketing StrategiesJ Bee
 
Elite Program - Day 6.1 - Retail Audit & Consumer Panel - Khai & Huong
Elite Program - Day 6.1 - Retail Audit & Consumer Panel - Khai & HuongElite Program - Day 6.1 - Retail Audit & Consumer Panel - Khai & Huong
Elite Program - Day 6.1 - Retail Audit & Consumer Panel - Khai & HuongKhai Pham
 
Chapter 8: Market Segments and Targets
Chapter 8: Market Segments and TargetsChapter 8: Market Segments and Targets
Chapter 8: Market Segments and Targetselainebudayv47
 
Marketing strategy
Marketing strategyMarketing strategy
Marketing strategymahaankhan
 
Chapter 7 (customer driven marketing strategy) - visual bee
Chapter 7 (customer driven marketing strategy) - visual beeChapter 7 (customer driven marketing strategy) - visual bee
Chapter 7 (customer driven marketing strategy) - visual beeSoftSol
 
developing new company and make strategy
developing new company and make strategy developing new company and make strategy
developing new company and make strategy Imran Sajol
 
Virginia Ray_Resume_Feb15
Virginia Ray_Resume_Feb15Virginia Ray_Resume_Feb15
Virginia Ray_Resume_Feb15Virginia Ray
 
Marketing Obj. 1.03 pp
Marketing Obj. 1.03 pp Marketing Obj. 1.03 pp
Marketing Obj. 1.03 pp grantdeaton
 
Imm unit-02 (global marketing research)
Imm unit-02 (global marketing research)Imm unit-02 (global marketing research)
Imm unit-02 (global marketing research)Revisiting Strategy
 

What's hot (13)

B2B Social Media Marketing Strategies
B2B Social Media Marketing StrategiesB2B Social Media Marketing Strategies
B2B Social Media Marketing Strategies
 
Market 1
Market 1Market 1
Market 1
 
Market segmentation
Market segmentationMarket segmentation
Market segmentation
 
Elite Program - Day 6.1 - Retail Audit & Consumer Panel - Khai & Huong
Elite Program - Day 6.1 - Retail Audit & Consumer Panel - Khai & HuongElite Program - Day 6.1 - Retail Audit & Consumer Panel - Khai & Huong
Elite Program - Day 6.1 - Retail Audit & Consumer Panel - Khai & Huong
 
Chapter 8: Market Segments and Targets
Chapter 8: Market Segments and TargetsChapter 8: Market Segments and Targets
Chapter 8: Market Segments and Targets
 
Marketing strategy
Marketing strategyMarketing strategy
Marketing strategy
 
Chapter 7 (customer driven marketing strategy) - visual bee
Chapter 7 (customer driven marketing strategy) - visual beeChapter 7 (customer driven marketing strategy) - visual bee
Chapter 7 (customer driven marketing strategy) - visual bee
 
Airline price in India
Airline price in IndiaAirline price in India
Airline price in India
 
developing new company and make strategy
developing new company and make strategy developing new company and make strategy
developing new company and make strategy
 
Virginia Ray_Resume_Feb15
Virginia Ray_Resume_Feb15Virginia Ray_Resume_Feb15
Virginia Ray_Resume_Feb15
 
Marketing Obj. 1.03 pp
Marketing Obj. 1.03 pp Marketing Obj. 1.03 pp
Marketing Obj. 1.03 pp
 
Imm unit-02 (global marketing research)
Imm unit-02 (global marketing research)Imm unit-02 (global marketing research)
Imm unit-02 (global marketing research)
 
Global marketing research
Global marketing researchGlobal marketing research
Global marketing research
 

Recently uploaded

Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 

Recently uploaded (20)

Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 

New Microsoft Word Document (2)

  • 1. Big Bazaar Strength • High brand equity • State of art infrastructure • Edlp(every day low price) • Pop prromotons variety of stuff under single roof • Understanding consumer preferences • Real state & infrastructure Weakness • Unable to meet store opening targets • Falling revenue / sq.ft. • General perception • Perception amongst consumer Opportunity • Organized retail(4.15%) • Evolving consumer preferences • In store experience improvements • New formats & consumption space • Targeting area more prone to development Threat • Competitors • Govrment policies • Unorganized retail • Economic condition