Small selection of my work from first ad to current.

1. steve jenkinson
freelance copywriter

2. steve jenkinson
freelance copywriter
Awards
-Cream Awards 2007. Silver –
Viral Marketing for “Stalker”
video game.
- IPA Advertising Effectiveness
Awards 1992. Winner Marketing
Award for Innovation.
- London International Awards
1992. Finalist. (2 commercials).
- Campaign Poster Awards 1990.
Certificate of Commendation.
- The One Show Merit Award.
- Campaign Press Awards 1984.
Certificate of Commendation.
- The Newspaper Society Awards
1984. Certificate of Merit.
- Cannes 1982. Shortlist.
- The One Show Merit Award 1981.
- D&AD entry 1976.
Contact
m 07977 905 325
snojenkinson@btinternet.com
Agencies
Saatchi & Saatchi
DDB
Y & R
KMP
Lowe Howard-Spink
JWT
Ogilvy & Mather
Categories & Brands
Aerospace and Airlines
CTC Pilot Training. Meggitt. Rolls-
Royce. Wardair.
Automotive
AC Delco. Bedford Trucks.
Dunlop. Ford. Goodyear. Mazda.
Toyota. Vauxhall.
Charities
Army Benevolent Fund. Christian
Aid. Health Education Council.
IFAW. RNLI. Save the Children
Fund.
Drinks
Birra Moretti. Carlsberg.
Cockburns. Irn Bru. Suntory
Lager. Whitbread – Flowers Bitter,
Gold Label Lager, Welsh Bitter.
Electronic games
EA Games. THQ.
Financial
Agricultural Mortgage
Corporation. Lloyds Bank.
Kleinwort Benson. Portman
Building Society. Standard &
Poor’s. TSB Bank.
Electrical goods
Creda. JVC. Kenwood. Style
Cookshop.
Energy
Calor Gas. Glow-Worm boilers.
Solid Fuel Advisory Service.
Food/confectionery
Batchelors MicroChef. Dairylea.
Golden Wonder Crisps. Goldenlay
Eggs. Walnut Whip. Wyke Farms
Cheddar.
Property
Crest Nicholson. Four Seasons.
Six Senses Resorts.
Public sector
Business Link. COI – Energy
Saving. Dorset County
Council Recycling. Hampshire
Constabulary. Learning Skills
Council. NHS. Royal Marines.
University of Portsmouth.
Publications
Ordnance Survey. Radio Times.
Retail
MVC Music/Video Stores. Sirdar
Wool. West Quay Mall.
Travel and leisure
Bournemouth Tourism.
Bournemouth Airport. Celebrity
Cruises. Club 18-30. Cox&Kings.
Cunard. Danish Tourist Board.
Portsmouth Ferry Port. Red
Funnel Ferries. Turquoise
Holidays.
Others
B&G Marine. Bryant & May.
International Paint. Littlewoods
Pools. Old Holborn. Wilton
Carpets.

3. Poster
My first proper ad. Approved by Charles
Saatchi. And it got into D&AD.

4. Poster
Charlie liked this one too.

5. National Press Ad
Hey look! No action shot of the rally car.

6. Press Ad
Everything about the Royal Marines
is hard. But the ad only needed to
run the ad a couple of times, in small
spaces, and they had their quota of
applicants.

7. Poster
Tell them it’s a performance car but don’t mention ‘speed’.

8. Specialist Press Ad
Ditto

9. Poster
Antifouling must be one of the most boring products in the world.
This ad makes it a vital component to enhance the performance of your boat.

10. Press Ad
An ‘old school’ ad. Hand-crafted by obsessives. Do read of the copy, you’ll enjoy it.

11. Press Ad
The financial sector doesn’t have to be complicated.

12. Specialist Press Ad
Showing great design without showing great design.

13. National Press Ad
A bank with it’s roots ‘Up North’ needed a no-
nonsense campaign that got t’point.

14. Local Press Ad
A recruitment ad!? Yes, but this one
has an idea in it.

15. National Press Ad
Previous fundraising average was £600,000.
Ambitious target was set at £2.5 million. In the
midst of a recession, this campaign generated
£5.5 million. And gained an IPAAdvertising
Effectiveness Award for Innovation.

16. Local Press Ad
Barrels full of puns in this campaign.
It went down well with the jury of Campaign
Press Awards.

17. Direct Mail
If you run a pub or restaurant out in the
country and off the gas mains, you can now
give high electricity charges the chop.

18. Trade Ad
So simple, the ad did itself. Well, almost.

19. Direct Mail
The mailer cost £12,000. The client, Celebrity Cruises, gained £448,000 worth of bookings.

20. National Press Ad
This must deserve an award for the most
economical artwork cost.

21. Press Ad
Transform the standard product
shot with some simple retouching
and you have a hard-sell campaign
brimming with emotion and it shows
the personality of the brand.

22. Trade and Consumer Press Ad
The No.1 Farmhouse Cheddar in the UK.
The TV commercial was voted “most
liked” and “most likely to buy product”
in survey for UTALKMarketing.com

23. Press Ad
Wow! An ad for property abroad without
an interior shot, a golf shot and a happy
couple.

24. Email
Buy this game or you’ll be overrun with
‘commies’!

25. Specialist Press Ad
A campaign focused on the renowned engineering prowess of one of the
greatest brands in the world. And with a product benefit.

26. Specialist Press Ad
Not a lot of time. Not a big budget. But
still strong ad.

27. B2B Direct Mail
Launch of Birra Moretti (the No.1 Italian
lager) in the UK for Heineken Europe.
The high quality presentation box was
sent to Italian restaurants. Response
rate of 9%, sales targets exceeded.

28. Specialist Press Ad
If you know computer games, you know less is more.

29. Press Ad
In a sector where the travel companies sell the same product – a campaign which
gives Kuoni an unassailable position as the brand leader.