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E Retailing

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meaning of e-retailing, advantages, disadvantages

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download Full EPUB Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download Full doc Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download PDF EBOOK here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download EPUB Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download doc Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download Full EPUB Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download Full doc Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download PDF EBOOK here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download EPUB Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download doc Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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E Retailing

  1. 1. E-Retailing
  2. 2. Traditional Retailing <ul><li>Retailing is the process of selling products or services to consumers for their non-business use. </li></ul><ul><li>Product satisfaction and value satisfaction is essential. </li></ul>
  3. 3. What is e-retailing <ul><li>Shopping through the Internet and other media forms. </li></ul><ul><li>Anything anywhere at the click of a button. </li></ul><ul><li>Anything anywhere refers to products and services </li></ul><ul><li>Commonly known as e-tailing, electronic retailing. </li></ul>
  4. 4. E-retailing <ul><li>E-retailing is B2c(business to customers)business model that executes a transaction between businessman and final customer </li></ul><ul><li>Subset of e-commerce </li></ul><ul><ul><li>e-tailers </li></ul></ul><ul><ul><li>Retailers who sell over the Internet </li></ul></ul>
  5. 5. Electronic Retailing <ul><li>Size and Growth of the B2C Market </li></ul><ul><ul><li>Reported amounts of online sales deviate substantially based on how the numbers are derived </li></ul></ul><ul><ul><ul><li>Annual online 2004 sales were estimated to be over $70 billion </li></ul></ul></ul><ul><ul><ul><li>The average online shopper spent over $350 per quarter </li></ul></ul></ul><ul><ul><ul><li>Forrester Research estimates that e-tailing will reach $316 billion by 2010 </li></ul></ul></ul>
  6. 6. E-Retailing Business Models
  7. 7. E-Retailing Business Models <ul><li>Classification by Distribution Channel </li></ul><ul><ul><li>Mail-order retailers that go online </li></ul></ul><ul><ul><li>Direct marketing from manufacturers </li></ul></ul><ul><ul><li>Pure-play e-tailers </li></ul></ul><ul><ul><li>Click-and-mortar retailers </li></ul></ul><ul><ul><li>Internet (online) malls </li></ul></ul>
  8. 8. E-Retailing Business Models <ul><li>direct marketing </li></ul><ul><li>Broadly, marketing that takes place without intermediaries between manufacturers and buyers; in the context of this book, marketing done online between any seller and buyer </li></ul>
  9. 9. Direct Marketing: Land’s End <ul><li>Landsend.com </li></ul><ul><li>Increase sales by going online </li></ul><ul><li>Website contains product catalogs and features </li></ul><ul><ul><li>My Virtual Model </li></ul></ul><ul><ul><li>Wide range of fabric to choose from </li></ul></ul><ul><ul><li>Affiliate program: pay 5% commission </li></ul></ul><ul><ul><li>Real-time chat with customer service reps </li></ul></ul><ul><ul><li>Less than 2 days delivery 16 distribution outlets and the US and 3 in the UK </li></ul></ul><ul><li>88% of their customers are college graduates </li></ul>
  10. 10. E-Retailing Business Models <ul><li>Direct Sales by Manufacturers </li></ul><ul><ul><li>Sellers can understand their markets better because of the direct connection to consumers </li></ul></ul><ul><ul><li>Consumers gain greater information about the products through their direct connection to the manufacturers </li></ul></ul>
  11. 11. E-Retailing Business Models <ul><li>virtual (pure-play) e-tailers </li></ul><ul><li>Firms that sell directly to consumers over the Internet without maintaining a physical sales channel </li></ul><ul><ul><li>Low overhead costs </li></ul></ul><ul><ul><li>General purpose or specialized </li></ul></ul><ul><li>click-and-mortar retailers </li></ul><ul><li>Brick-and-mortar retailers that offer a transactional Web site from which to conduct business </li></ul><ul><ul><li>Sells in stores, via phones, over the Internet, via mobile devices </li></ul></ul>
  12. 12. E-Retailing Business Models <ul><li>Retailing in Online Malls </li></ul><ul><ul><li>Referring Directories </li></ul></ul><ul><ul><li>Malls with Shared Services </li></ul></ul><ul><li>Representative B2C Services </li></ul><ul><ul><li>Postal Services </li></ul></ul><ul><ul><li>Services and Products for Adults </li></ul></ul><ul><ul><li>Wedding Channels </li></ul></ul><ul><ul><li>Gift Registries </li></ul></ul>
  13. 13. What to sell online <ul><li>Products that are Unique and can sell cheaper </li></ul><ul><li>Products that require consumer research </li></ul><ul><li>Items that are hard to find (i.e., collectibles and specialty items) </li></ul><ul><li>Products that appeal to tech-savvy users </li></ul>
  14. 14. What to sell online <ul><li>Computer hardware and software </li></ul><ul><li>Consumer electronics </li></ul><ul><li>Office supplies </li></ul><ul><li>Sporting goods </li></ul><ul><li>Books and music </li></ul><ul><li>Toys </li></ul><ul><li>Health and beauty </li></ul><ul><li>Apparel and clothing </li></ul><ul><li>Jewelry </li></ul><ul><li>Cars </li></ul><ul><li>Services </li></ul><ul><li>Others </li></ul>
  15. 15. Characteristics of Successful E-Tailing <ul><ul><li>High brand recognition </li></ul></ul><ul><ul><li>A guarantee provided by highly reliable or well-known vendors </li></ul></ul><ul><ul><li>Digitized format </li></ul></ul><ul><ul><li>Relatively inexpensive items </li></ul></ul><ul><ul><li>Frequently purchased items </li></ul></ul><ul><ul><li>Commodities with standard specifications </li></ul></ul><ul><ul><li>Well-known packaged items that cannot be opened even in a traditional store </li></ul></ul>
  16. 16. Elements of e-retailing <ul><li>Combining new technologies with elements of traditional stores and direct mail models </li></ul><ul><li>Using new technologies to replace these elements </li></ul><ul><li>e-mail messages for communication </li></ul><ul><li>Transactions on on-line catalogues can replace printed catalogues </li></ul>
  17. 17. AIDA in e-retailing <ul><li>AIDA is a direct mail marketing acronym </li></ul><ul><li>Attention - grab the visitor’s attention </li></ul><ul><li>Interest - pique their interest in your product or site </li></ul><ul><li>Desire - build desire for the product </li></ul><ul><li>Action - Get them to follow a call to action </li></ul>
  18. 18. Marketing Mix for e-retailing <ul><li>The 4 C’s used in e-retailing are </li></ul><ul><li>Convenience to the customer (Place) </li></ul><ul><li>Customer value and Benefits (Products) </li></ul><ul><li>Cost to Consumer (Price) </li></ul><ul><li>Communication (Promotion) </li></ul>
  19. 19. Strategies in e-retail <ul><li>Customer value management is essential in every retail operations. </li></ul>Consumer Value Management Consumer Enthusiasm Category Management Supply Chain Mgt. Profitable Growth Efficiency
  20. 20. Characteristics of an e-retailer <ul><li>Hard work </li></ul><ul><li>Entrepreneurial spirit </li></ul><ul><li>Careful business planning and willing to take risks </li></ul><ul><li>Need for achievement </li></ul><ul><li>Self-confidence and passion for the business </li></ul><ul><li>A little luck </li></ul>
  21. 21. Successful e-retailers across the World <ul><li>Amazon – www.amazon.com – Books </li></ul><ul><li>Dell – www.dell.com - Computer hardware </li></ul><ul><li>Marks and Spencer – www.marksandspencer.com – Clothing, gifts </li></ul><ul><li>Boots – www.wellbeing.com – High street Boots </li></ul>
  22. 22. Do’s in e-retailing <ul><li>Make it easy to buy </li></ul><ul><li>Provide Good service and aftercare </li></ul><ul><li>Membership incentives </li></ul><ul><li>Human communication, chat rooms and bulletin boards </li></ul><ul><li>Make e-shopping an enjoyable experience </li></ul>
  23. 23. Don’ts in e-retailing <ul><li>Providing your best page at the last </li></ul><ul><li>Usage of too many graphics </li></ul><ul><li>Leaving no white space in the page </li></ul><ul><li>Having too many sequential clicks </li></ul><ul><li>Usage of too much long winded wordings. </li></ul>
  24. 24. Books Books Kindle Textbooks Magazines & Newspapers Movies, Music & Games Movies & TV Blu-ray Video On Demand Music MP3 Downloads Musical Instruments Video Games Digital Downloads Kindle Video On Demand MP3 Downloads Amazon Shorts Computers & Office Computers & Accessories Software PC Games Computer Components Office Products & Supplies Electronics Audio, TV & Home Theater Camera, Photo & Video Cell Phones & Service MP3 & Media Players Car Electronics & GPS Video Games Home Appliances Musical Instruments Kindle All Electronics Home & Garden Kitchen & Dining Furniture & Décor Bedding & Bath Home Appliances Vacuums & Storage Home Improvement Patio, Lawn & Garden Pet Supplies Sewing, Craft & Hobby Grocery, Health & Beauty Grocery Natural & Organic Gourmet Food Health & Personal Care Beauty Toys, Kids & Baby Toys & Games Baby Apparel (Kids & Baby) Books Movies Music Video Games Software Apparel, Shoes & Jewelry Apparel & Accessories Shoes Jewelry Watches Sports & Outdoors Exercise & Fitness Camping & Hiking Action Sports Team Sports Cycling Golf Fan Gear All Sports & Outdoors Tools, Auto & Industrial Power & Hand Tools Outdoor Power Equipment Home Improvement Lighting & Electrical Plumbing Fixtures Automotive Motorcycle & ATV Industrial & Scientific  
  25. 25. consumer trust in e-retailing <ul><li>Personality-based factors </li></ul><ul><li>Perception-based factors </li></ul><ul><li>Experience-based factors </li></ul><ul><li>Knowledge-based factors </li></ul><ul><li>Attitude. </li></ul>
  26. 26. Benefits of e-retail to a seller <ul><li>Increased sales opportunities and decreased transaction costs </li></ul><ul><li>Ability to operate 24/7 </li></ul><ul><li>Ability to reach narrow market segments </li></ul><ul><li>Increased speed and accuracy of information exchange </li></ul><ul><li>Ability to maintain strong customer relationships </li></ul>
  27. 27. Benefits of e-retail to a Buyer <ul><li>Wider product availability </li></ul><ul><li>wider buying options </li></ul><ul><li>Ability to shop 24/7 and easy comparison shopping </li></ul><ul><li>Quick delivery of digital products </li></ul><ul><li>Ability to create a one-on-one relationship </li></ul>
  28. 28. Merits of e-retailing <ul><li>convenience and Wider choice </li></ul><ul><li>Better value and a Unique gifting opportunity </li></ul><ul><li>Saves time and strain </li></ul><ul><li>Know customer preferences </li></ul>
  29. 29. Bottlenecks of e-retailing in general &in India <ul><li>Problems maintaining security and reliability </li></ul><ul><li>Global market issues of language, currency etc. </li></ul><ul><li>Increased instances of failure to pay or fraud </li></ul><ul><li>Inability to touch and feel products before purchase </li></ul><ul><li>Complicated legal environment </li></ul>
  30. 30. Bottlenecks of e-retailing in India <ul><li>Problems with the Payment System </li></ul><ul><li>Offline presence Products offered at discounted rates Language Problem </li></ul>
  31. 31. Reality of Success <ul><li>First mover advantage </li></ul><ul><li>Competitive advantage- Price and Service features </li></ul><ul><li>Get fulfillment and customer service right </li></ul><ul><li>Explain the interactivity of the internet to your customers </li></ul><ul><li>Explore opportunities for new revenue streams </li></ul>
  32. 32. Conclusion <ul><li>Customers keep coming back only if earlier shopping experiences have been pleasant and successful. </li></ul><ul><li>In this intricate business world, the e-retailing will become tremendous business strategic concept. </li></ul><ul><li>Most profitable method of business process in coming decade to the textile and garment industries. </li></ul>
  33. 33. THANK YOU SAROJ BORANA ROLLNO.4

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