1. MARKETING STRATEGIES OF HINDUSTAN UNILEVER PRESENTED BY : ASHISH Kr. KASHYAP RADHEMOHAN SHARMA SAURABH MEENA

3. BOARD OF DIRECTORS

4. VISION OF THE COMPANY

5. HUL CONTRIBUTION IN DIFFERENT SECTORS

6. PROMOTIONAL VIDEOS OF HUL

7. PRODUCTS OF HUL

8. CORPORATE SOCIAL RESPONSIBILITY

9. MARKETING STRATEGIES OF HUL.

11. HUL formed in November 1956.

12. Leadership in Home & Personal Care Products and Foods & Beverages.

13. HUL's brands, spread across 20 distinct consumer categories, touch the lives of two out of three Indians.

15. The mission that inspires HUL's over 15,000 employees is to "Add Vitality To Life".

17. VISION OF THE COMPANY “TO EARN THE LOVE AND RESPECT OF INDIA, BY MAKING A REAL DIFFERENCE TO EVERY INDIAN”.

18. CONTRIBUTION TO DIFFERENT SECTORS 74.3% MARKET CAPITALISATION AS PER BSE Dec 2008

20. Products of hul

22. Dove was launched in 1955 in US. It has been available in India from 1995.

24. Clinic Plus Health shampoo was launched in India in the year 1987. It is India's largest selling shampoo.

25. Dove became India’s Largest Premium Shampoo Brand within the launch of 1 year.

28. In 1998 Tata sold off their stakes in Lakmé Lever to HLL.

29. Theron T. Pond, a pharmacist from New York, introduced 'Pond's in 1846

32. Annapurna

38. Constantly upgraded itself.

42. Focuses on short supply chain for distribution.

43. To meet the every needs of people everywhere.

44. Also uses Direct selling channel , franchisee to reach everyone e.g. Aviance, Ayush.

47. For long term benefits, HUL started Project Streamline in 1997.

49. Women empowerment

50. Water management

51. Rehabilitation of special or underprivileged children

52. Care for the destitute and HIV-positive

53. Rural development.

55. GREENING BARRENS

56. PROJECT SHAKTI

57. LIFEBUOY SWASTHYA CHETNA

58. FAIR & LOVELY FOUNDATION

59. HAPPY HOMES

60. SANJIVINI

62. PROJECT SHAKTI Started in 2001, Shakti is HUL's rural initiative, which targets small villages with population of less than 2000 people or less.Micro-enterprise opportunities for rural women .Providing health n hygiene education through shaktivani program .shakti portal Shakti has already been extended to about 15 states, 80,000 villages in with 45,000 women entrepreneurs and generating Rs.700-1000 per month to each women.

64. www.answers.com

65. www.wikipedia.com