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Male         Female
                             54       46

                                  What is your gender?




                                                                    46%
                                                                                        Male
                   54%                                                                  Female




                   Under 16 17-24     25-30    31-40    41-50                 Over 50
                          8       30        24       27                   7             4
                   25-30    31-40
                         24       27
                   41-50    Over 50
                          7         4

                           How old are you?
                   30

                   25

                   20

                   15
Number of People

                   10

                    5

                    0
                         Under 16 17-24   25-30   31-40   41-50 Over 50
                                          Age Groups


        Yes        No
              60             40

Have you ever visited the Sheffield Ski Village within the last three years?



 No
Have you ever visited the Sheffield Ski Village within the last three years?



         No




         Yes




               0            10                 20          30          40                50               60
                                                    Number of People


                   No          Prices    Issues     Fear of Other
                   interest in were too with the heights (Going
                   winter      high      location            skiing
                   sports                                    abroad)
                           18          8         11        2         1

                   What is your reason for not visiting the Sheffield Ski Village?
          20
                      18
          18
          16
          14
          12                                               11
          10
                                           8
           8
           6
           4
                                                                            2
           2                                                                                    1
           0
                              Prices were too high                 Fear of heights
         No interest in winter sports        Issues with the location         Other (Going skiing abroad)


                   Skiing        Bowling       Snowboa White    Café                Snow +     Other -
                                               rding   Rock Bar Marmot              Rock       (Quad
                                                                                               biking for
                                                                                               the
                            31             4          15        2               2            5          1
                                                                                               children)

umber which is most important to you when visiting the Sheffield Ski Village? (


                                                                                    2%
                                                                                         8%

                                                                                                    3%

                                                                                                         3%
umber which is most important to you when visiting the Sheffield Ski Village? (


                                                             2%
                                                                     8%

                                                                                3%

                                                                                     3%




                                        52%


                                                                                          25%




                          Skiing          Bowling       Snowboarding                      White Rock Bar
                                                                     7%
                          Café Marmot     Snow + Rock   Other - (Quad biking for
                                                        the children)




               Yes        No
                     32         28


                     Do you have any children?


         No                     28




                                                                       32
         Yes




               Yes        No
                     21         11




                                                                          Yes
                                                                          No
Yes
                                                                                  No




     Snowtubi Tobogga Snowboa Adventur Bowling                       Quad
     ng       ning    rding   e                                      Biking
                              Mountain
                                                                                  Skiing
                  2         3             3                      1            4            8




     Yes              No      I have
                 30        18 heard of
                                     12
                              some

30               30


25

20
                                     18

15
                                                    12
10

 5

 0
           Yes                  No        I have heard of some
Ice         Lazer       Swimmin Paintballi Canoeing
                             Skating     Quest       g       ng



                                    12           3         19       14         2




Yes        No
      20        12




                                                     12
                                                                         Yes
                                                                         No

                     20




They are They are No fear Easier to
cheaper more        of these get to
          enjoyable activities        More
                                      appealing For the
                                                family/chi
       14        15          11     8         9 ldren    3
Excellent Very        Good        Fair       Poor
                     Good
Customer          12        30          11          4          3
Service
Prices            18        25          11          5          1
On-slope          12        26          14          7          1
Facilities
Café/bar          15        26          8           9          2
Lessons           29        22          4           4          1
Booking           11        34          7           6          2
Procedur
es
Reaching          10        22          18          2          8
Location

Ski/boot        20          25          13          2          0
hire
effield Ski Village? (1 being most important)




%
effield Ski Village? (1 being most important)




%




    25%




    White Rock Bar
Skiing
       Quad Biking
           Bowling
Adventure Mountain
     Snowboarding
      Tobogganing
       Snowtubing

                     0   1   2   3    4        5         6   7       8




                                     Skateboarding               4

                                     Wakeboarding                        6

                                            Canoeing         2

                                          Paintballing                       14

                                           Swimming                               19
Wakeboa            Skateboarding                4
rding
                   Wakeboarding                     6
        Skateboa
        rding                           2
                       Canoeing
      6        4
                     Paintballing                                   14


                      Swimming                                            19


                     Lazer Quest            3


                      Ice Skating                              12

                                    0   2   4       6   8   10 12 14 16 18 20




     16


     14


     12


     10


      8


      6


      4


      2
Cu                                        Th
  sto                                        ey




                                                                    0
                                                                        2
                                                                            4
                                                                                6
                                                                                    8
                                                                                        10




     m                                          ar
      er                                           e   ch
         Se




                               0
                               5
                              10
                              15
                              20
                              25
                              30
                              35
                              40
           rv                                               ea
             ice                                              pe
                                                                r


On
     -sl
         op
            e   Fa
                  c il
                      iti
                         es
                                            Ea
                                              sie
                                                 rt
                                                   o
                                                            ge
                                                              tt
                                                                o
                 Le
                   ss
                     on
                        s



Re
  ac
     h   in
            g   Lo
                  ca
                    tio
                          n


                              Fair
                              Poor
                              Good
                              Excellent
                              Very Good
14

     19
14

                  19




       12

8   10 12 14 16 18 20
Graphs Excel

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Graphs Excel

  • 1. Male Female 54 46 What is your gender? 46% Male 54% Female Under 16 17-24 25-30 31-40 41-50 Over 50 8 30 24 27 7 4 25-30 31-40 24 27 41-50 Over 50 7 4 How old are you? 30 25 20 15 Number of People 10 5 0 Under 16 17-24 25-30 31-40 41-50 Over 50 Age Groups Yes No 60 40 Have you ever visited the Sheffield Ski Village within the last three years? No
  • 2. Have you ever visited the Sheffield Ski Village within the last three years? No Yes 0 10 20 30 40 50 60 Number of People No Prices Issues Fear of Other interest in were too with the heights (Going winter high location skiing sports abroad) 18 8 11 2 1 What is your reason for not visiting the Sheffield Ski Village? 20 18 18 16 14 12 11 10 8 8 6 4 2 2 1 0 Prices were too high Fear of heights No interest in winter sports Issues with the location Other (Going skiing abroad) Skiing Bowling Snowboa White Café Snow + Other - rding Rock Bar Marmot Rock (Quad biking for the 31 4 15 2 2 5 1 children) umber which is most important to you when visiting the Sheffield Ski Village? ( 2% 8% 3% 3%
  • 3. umber which is most important to you when visiting the Sheffield Ski Village? ( 2% 8% 3% 3% 52% 25% Skiing Bowling Snowboarding White Rock Bar 7% Café Marmot Snow + Rock Other - (Quad biking for the children) Yes No 32 28 Do you have any children? No 28 32 Yes Yes No 21 11 Yes No
  • 4. Yes No Snowtubi Tobogga Snowboa Adventur Bowling Quad ng ning rding e Biking Mountain Skiing 2 3 3 1 4 8 Yes No I have 30 18 heard of 12 some 30 30 25 20 18 15 12 10 5 0 Yes No I have heard of some
  • 5. Ice Lazer Swimmin Paintballi Canoeing Skating Quest g ng 12 3 19 14 2 Yes No 20 12 12 Yes No 20 They are They are No fear Easier to cheaper more of these get to enjoyable activities More appealing For the family/chi 14 15 11 8 9 ldren 3
  • 6. Excellent Very Good Fair Poor Good Customer 12 30 11 4 3 Service Prices 18 25 11 5 1 On-slope 12 26 14 7 1 Facilities Café/bar 15 26 8 9 2 Lessons 29 22 4 4 1 Booking 11 34 7 6 2 Procedur es Reaching 10 22 18 2 8 Location Ski/boot 20 25 13 2 0 hire
  • 7.
  • 8. effield Ski Village? (1 being most important) %
  • 9. effield Ski Village? (1 being most important) % 25% White Rock Bar
  • 10. Skiing Quad Biking Bowling Adventure Mountain Snowboarding Tobogganing Snowtubing 0 1 2 3 4 5 6 7 8 Skateboarding 4 Wakeboarding 6 Canoeing 2 Paintballing 14 Swimming 19
  • 11. Wakeboa Skateboarding 4 rding Wakeboarding 6 Skateboa rding 2 Canoeing 6 4 Paintballing 14 Swimming 19 Lazer Quest 3 Ice Skating 12 0 2 4 6 8 10 12 14 16 18 20 16 14 12 10 8 6 4 2
  • 12. Cu Th sto ey 0 2 4 6 8 10 m ar er e ch Se 0 5 10 15 20 25 30 35 40 rv ea ice pe r On -sl op e Fa c il iti es Ea sie rt o ge tt o Le ss on s Re ac h in g Lo ca tio n Fair Poor Good Excellent Very Good
  • 13.
  • 14.
  • 15.
  • 16. 14 19
  • 17. 14 19 12 8 10 12 14 16 18 20