Communications Audit

Demystifying the communications audit Barbie E. Keiser US Consulate – Stuttgart November 17, 2008

Because the world changes so quickly, sooner or later we all need to rebuild or refine … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What worked well last year may no longer be ideal ,[object Object],[object Object],[object Object]

"Audit" is not a scary word ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Audit is supplemented by ongoing monitoring: ,[object Object],[object Object],[object Object],[object Object]

The methods we choose to employ in conducting the Audit depend on: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key consideration ,[object Object],[object Object]

Tell-it-to-me … or Easter Eggs? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

All efforts are designed to help us: ,[object Object],[object Object],[object Object]

Focus for today ,[object Object],[object Object],[object Object]

Case example 1 ,[object Object],[object Object]

We know some challenges, based on symptoms ,[object Object],[object Object],[object Object],[object Object],[object Object]

But we need to dig deeper ,[object Object]

What are the elements to be examined? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Audit design preamble ,[object Object],[object Object],[object Object],[object Object]

Typical process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A note on communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tell me … or may I watch? ,[object Object],[object Object],[object Object]

"Easter Eggs" ,[object Object],[object Object],[object Object],[object Object]

At-the-elbow "Process Deconstruction" ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits of observation ,[object Object],[object Object],[object Object]

Case example 2 ,[object Object],[object Object],[object Object]

Project design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Survey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Focus groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

"Usability-lite" test of the Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Audit and benchmarking: Objective website review ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The result: User- and usage-centered design

Tips for interviews and focus groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tips for surveys ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tips for the direct-observation portion of a web usability test ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What do we have in hand when it's all done? ,[object Object],[object Object],[object Object]

Audit Report sets out ( in one place )… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some of what we uncovered may be similar to your own experiences ,[object Object],[object Object],[object Object],[object Object]

Some of what we uncovered may be similar to your own experiences (con’t) ,[object Object],[object Object],[object Object],[object Object]

Access to technology ,[object Object],[object Object],[object Object]

Moving from findings and conclusions to recommended action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What have we learned today? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank You … feel free to be in touch! ,[object Object],[object Object]

Communications Audit

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Editor's Notes