1. Gl MAC

2. Agenda 30 mins Discussion and Feedback 30 mins Concepts from Six Sigma- Koushik 30 mins Radio Marketing:- Angad Menon 30 mins Lessons from “Buyology”-Manjit

3. The Truth and lies about what we buy. - Buyology By Martin Lindstrom

6. CHAPTER 1: A rush of blood to the head

8. Daimler Chrysler

9. Chapter 2: This Must Be the Place Brand Recall:- 1)1965 a typical customer has 34 percent brand recall.--------  1990 it has fallen to 8 percent --  2007 it is only 2.2%------------------ According to AC Neilson Study 2)Presence of tools like TiVo which can enable us to view serials and movies without advertisements .

12. Dopamine Mirror Neurons Brodmann area 10

14. BUREAUC RATS Nucleus Accumbens

18. Irish Soil Holy Drinking Water

22. WTC

23. ISKLIDE and Coke