SlideShare a Scribd company logo
1 of 24
Ambush Marketing GÖZDE EROĞLU  17717801912
What is Ambush Marketing? ,[object Object]
What is Ambush Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Two Ways of Ambush Marketing ,[object Object],[object Object]
Ambushing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reasons to Use ,[object Object]
Ambushing Examples
First Ambushing Example ,[object Object],[object Object]
You won’t need a “VISA” ,[object Object]
“ The Spirit of Australia” ,[object Object]
[object Object]
Pringles Ambushing at Wimbledon ,[object Object]
[object Object],[object Object]
 
 
Protecting from Ambushing ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Ethical Issue ,[object Object],[object Object],[object Object],[object Object]
The Ethical Issue ,[object Object]
Conclusion ,[object Object]
Conclusion ,[object Object]
Ambushing Used by K-Swiss ,[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object]
[object Object]

More Related Content

What's hot (17)

Ambush marketing - Consumer Behavior
Ambush marketing - Consumer BehaviorAmbush marketing - Consumer Behavior
Ambush marketing - Consumer Behavior
 
Ambush marketing guest lecture
Ambush marketing guest lectureAmbush marketing guest lecture
Ambush marketing guest lecture
 
Ambush Marketing: Innovative or Immoral?
Ambush Marketing: Innovative or Immoral?Ambush Marketing: Innovative or Immoral?
Ambush Marketing: Innovative or Immoral?
 
Ambush marketing
Ambush marketing Ambush marketing
Ambush marketing
 
Ambush Marketing
Ambush MarketingAmbush Marketing
Ambush Marketing
 
Ambush marketing
Ambush marketingAmbush marketing
Ambush marketing
 
Ambush marketing
Ambush marketing Ambush marketing
Ambush marketing
 
Ambush Marketing
Ambush Marketing Ambush Marketing
Ambush Marketing
 
Ambushmarketing
AmbushmarketingAmbushmarketing
Ambushmarketing
 
Ambush marketing
Ambush marketingAmbush marketing
Ambush marketing
 
Ambush marketing in Indian Market
Ambush marketing in Indian MarketAmbush marketing in Indian Market
Ambush marketing in Indian Market
 
Ambush marketing
Ambush marketingAmbush marketing
Ambush marketing
 
Ambush marketing
Ambush marketingAmbush marketing
Ambush marketing
 
Ambush marketing
Ambush marketingAmbush marketing
Ambush marketing
 
ambush marketing~!
ambush marketing~!ambush marketing~!
ambush marketing~!
 
Debate Intro
Debate IntroDebate Intro
Debate Intro
 
Ip & sports merchandising
Ip & sports merchandisingIp & sports merchandising
Ip & sports merchandising
 

Viewers also liked

Viewers also liked (9)

Regreso A Clase
Regreso A ClaseRegreso A Clase
Regreso A Clase
 
SWH.Portfolio
SWH.PortfolioSWH.Portfolio
SWH.Portfolio
 
Content managment of a fan page: SComunica
Content managment of a fan page: SComunicaContent managment of a fan page: SComunica
Content managment of a fan page: SComunica
 
Portfolio
PortfolioPortfolio
Portfolio
 
Viral marketing surrealist
Viral marketing surrealistViral marketing surrealist
Viral marketing surrealist
 
Taller de soporte técnico
Taller de soporte técnicoTaller de soporte técnico
Taller de soporte técnico
 
Paginacion
PaginacionPaginacion
Paginacion
 
Ambush Marketing
Ambush MarketingAmbush Marketing
Ambush Marketing
 
Gc Atomic
Gc AtomicGc Atomic
Gc Atomic
 

Similar to Ambush Marketing

Ambushmarketing 100210083729-phpapp01
Ambushmarketing 100210083729-phpapp01Ambushmarketing 100210083729-phpapp01
Ambushmarketing 100210083729-phpapp01Prarinya Timlerk
 
Ambush marketing - Consumer Behavior
Ambush marketing - Consumer BehaviorAmbush marketing - Consumer Behavior
Ambush marketing - Consumer BehaviorSuryakumar Thangarasu
 
International Journal of Business and Management Invention (IJBMI)
International Journal of Business and Management Invention (IJBMI)International Journal of Business and Management Invention (IJBMI)
International Journal of Business and Management Invention (IJBMI)inventionjournals
 
International Journal of Business and Management Invention (IJBMI)
International Journal of Business and Management Invention (IJBMI)International Journal of Business and Management Invention (IJBMI)
International Journal of Business and Management Invention (IJBMI)inventionjournals
 
International Journal of Business and Management Invention (IJBMI)
International Journal of Business and Management Invention (IJBMI)International Journal of Business and Management Invention (IJBMI)
International Journal of Business and Management Invention (IJBMI)inventionjournals
 
Ambush Marketing Case Study successfully leveraging hig.docx
Ambush Marketing Case Study successfully leveraging hig.docxAmbush Marketing Case Study successfully leveraging hig.docx
Ambush Marketing Case Study successfully leveraging hig.docxnettletondevon
 
Ambush Marketing Case Study successfully leveraging hig.docx
Ambush Marketing Case Study successfully leveraging hig.docxAmbush Marketing Case Study successfully leveraging hig.docx
Ambush Marketing Case Study successfully leveraging hig.docxgreg1eden90113
 
Corporate sponsorship and Ambush marketing -A211.pptx
Corporate sponsorship and Ambush marketing -A211.pptxCorporate sponsorship and Ambush marketing -A211.pptx
Corporate sponsorship and Ambush marketing -A211.pptxPeiRou1
 
Out of the box ideas ambush marketing techniques
Out of the box ideas  ambush marketing techniquesOut of the box ideas  ambush marketing techniques
Out of the box ideas ambush marketing techniqueskunzitegroup
 
Out of the box ideas ambush marketing techniques
Out of the box ideas ambush marketing techniquesOut of the box ideas ambush marketing techniques
Out of the box ideas ambush marketing techniquesHpm India
 
Ambush marketing
Ambush marketingAmbush marketing
Ambush marketingHarsh Jain
 
Available DataTASK ATASK BTASK ATASK BAgeGenderCompletion Time# in.docx
Available DataTASK ATASK BTASK ATASK BAgeGenderCompletion Time# in.docxAvailable DataTASK ATASK BTASK ATASK BAgeGenderCompletion Time# in.docx
Available DataTASK ATASK BTASK ATASK BAgeGenderCompletion Time# in.docxrock73
 
05.09 Federal Register Activity -Medicare and Medicaid Programs .docx
05.09 Federal Register Activity -Medicare and Medicaid Programs .docx05.09 Federal Register Activity -Medicare and Medicaid Programs .docx
05.09 Federal Register Activity -Medicare and Medicaid Programs .docxhoney725342
 
Ambush Marketing : An overview
Ambush Marketing : An overviewAmbush Marketing : An overview
Ambush Marketing : An overviewWizPriz
 

Similar to Ambush Marketing (20)

Ambush marketing
Ambush marketingAmbush marketing
Ambush marketing
 
Ambush marketing
Ambush marketingAmbush marketing
Ambush marketing
 
Ambushmarketing 100210083729-phpapp01
Ambushmarketing 100210083729-phpapp01Ambushmarketing 100210083729-phpapp01
Ambushmarketing 100210083729-phpapp01
 
Ambush marketing - Consumer Behavior
Ambush marketing - Consumer BehaviorAmbush marketing - Consumer Behavior
Ambush marketing - Consumer Behavior
 
Ambush marketing cb
Ambush marketing cbAmbush marketing cb
Ambush marketing cb
 
Ambush mrkt
Ambush mrktAmbush mrkt
Ambush mrkt
 
Ambush marketing
Ambush marketingAmbush marketing
Ambush marketing
 
International Journal of Business and Management Invention (IJBMI)
International Journal of Business and Management Invention (IJBMI)International Journal of Business and Management Invention (IJBMI)
International Journal of Business and Management Invention (IJBMI)
 
International Journal of Business and Management Invention (IJBMI)
International Journal of Business and Management Invention (IJBMI)International Journal of Business and Management Invention (IJBMI)
International Journal of Business and Management Invention (IJBMI)
 
International Journal of Business and Management Invention (IJBMI)
International Journal of Business and Management Invention (IJBMI)International Journal of Business and Management Invention (IJBMI)
International Journal of Business and Management Invention (IJBMI)
 
Ambush Marketing Case Study successfully leveraging hig.docx
Ambush Marketing Case Study successfully leveraging hig.docxAmbush Marketing Case Study successfully leveraging hig.docx
Ambush Marketing Case Study successfully leveraging hig.docx
 
Ambush Marketing Case Study successfully leveraging hig.docx
Ambush Marketing Case Study successfully leveraging hig.docxAmbush Marketing Case Study successfully leveraging hig.docx
Ambush Marketing Case Study successfully leveraging hig.docx
 
Corporate sponsorship and Ambush marketing -A211.pptx
Corporate sponsorship and Ambush marketing -A211.pptxCorporate sponsorship and Ambush marketing -A211.pptx
Corporate sponsorship and Ambush marketing -A211.pptx
 
Out of the box ideas ambush marketing techniques
Out of the box ideas  ambush marketing techniquesOut of the box ideas  ambush marketing techniques
Out of the box ideas ambush marketing techniques
 
Out of the box ideas ambush marketing techniques
Out of the box ideas ambush marketing techniquesOut of the box ideas ambush marketing techniques
Out of the box ideas ambush marketing techniques
 
Ambush marketing
Ambush marketingAmbush marketing
Ambush marketing
 
Sponsorship
SponsorshipSponsorship
Sponsorship
 
Available DataTASK ATASK BTASK ATASK BAgeGenderCompletion Time# in.docx
Available DataTASK ATASK BTASK ATASK BAgeGenderCompletion Time# in.docxAvailable DataTASK ATASK BTASK ATASK BAgeGenderCompletion Time# in.docx
Available DataTASK ATASK BTASK ATASK BAgeGenderCompletion Time# in.docx
 
05.09 Federal Register Activity -Medicare and Medicaid Programs .docx
05.09 Federal Register Activity -Medicare and Medicaid Programs .docx05.09 Federal Register Activity -Medicare and Medicaid Programs .docx
05.09 Federal Register Activity -Medicare and Medicaid Programs .docx
 
Ambush Marketing : An overview
Ambush Marketing : An overviewAmbush Marketing : An overview
Ambush Marketing : An overview
 

Recently uploaded

PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncrdollysharma2066
 
India Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportIndia Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportMintel Group
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 

Recently uploaded (20)

PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
 
India Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportIndia Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample Report
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 

Ambush Marketing