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Left Brain Marketing

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The Future Specialisation For Marketing Professionals

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The Future Specialisation For Marketing Professionals Left Brain Marketing Elif Bakiler [email_address]
Todays Agenda ,[object Object],[object Object],[object Object],[object Object]
Three Technology Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Forester Research 2004
Three Technology Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Forester Research 2004
Netting It Out ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Left Brain Marketing ,[object Object],[object Object],[object Object],[object Object]
Welcome To The Era Of Left Brain Marketing
Left Brain Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some Left Brain Marketing Terminologies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Web Analytics Model MappingWorks By Proximity Worldwide
MappingWorks ,[object Object],[object Object],[object Object],[object Object],[object Object]
What Is It? Start Finish
What Y ou C ould D o W ith MappingWorks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Journey: Online Grocery Shopping
Customer Journey: Online Grocery Shopping
Customer Journey: Online Grocery Shopping
Customer Journey: Online Grocery Shopping
Customer Journey: Online Grocery Shopping
Highlighted two critical issues 1. Drop out 2. Negative word of mouth 1. Inert 3. Actively Experiment 4. Try to acclimatise 5. Fail to acclimatise 7. Acquire new habit 210k (100%) 115k (55%) 95k (45%) 2. Investigate Marketing Strategy 6. Negative advocate Contaminating the acquisition well 8. Positive advocate Marketing Strategy
Shift in marketing strategy 6. Negative advocate 210k (100%) 115k (55%) 95k (45%) Decontaminate the acquisition well 1. Inert 4. Try to acclimatise 5. Fail to acclimatise 7. Acquire new habit 2. Investigate 8. Positive advocate 3. Actively Experiment Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy
RealAge By Numbers
Some Latest Internet Numbers
“ Motivating Healthy Behavior” with RealAge
 
What’s RealAge? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why RealAge is unique? Engage Users What’s Your RealAge? Profile Customers 150 Health Assessment Questions Start Dialogue Proprietary initial dialogue“ Newsletters ” Build Loyal Relationships Weekly communication Drive ROI Leverage the RealAge relationship to drive ROI for your services
RealAge Helps Advertisers Reach an Active, Health-Minded Audience ,[object Object],[object Object],[object Object],[object Object]
Guaranteed Measurable Results ,[object Object],[object Object],[object Object],[object Object]
How RealAge stays engaged with member s ? Health Minded Members comes to www.RealAge.com .tr The potential member takes the 20 minute RealAge Test and has the option to opt-in for relevant health information Upon test completion, the member sees a detailed Recommendation list on how to live younger and healthier 150 Questions = customized health information & educational programs sent via e-mail to Members
How do we drive traffic to our platform? ,[object Object],[object Object],[object Object]
RealAge By Numbers
RealAge By Numbers
RealAge By Numbers
RealAge By Numbers
Impact Of Marketing Activities On Daily Member Registration Müge Anlı TV Show Vatan Newspaper site of the day Istanbul FM Radio Show Reha Muhtar Lig TV Osman Müftüoğlu column www.NTVMSNBC.com Main page news Milliyet.com.tr Main page banner Ertuğrul Özkök Column
Milliyet Banner
Google Ads - Keywords
Thank You ! Elif Bakiler [email_address]

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Left Brain Marketing

  • 1. The Future Specialisation For Marketing Professionals Left Brain Marketing Elif Bakiler [email_address]
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Welcome To The Era Of Left Brain Marketing
  • 8.
  • 9.
  • 10. A Web Analytics Model MappingWorks By Proximity Worldwide
  • 11.
  • 12. What Is It? Start Finish
  • 13.
  • 14. Customer Journey: Online Grocery Shopping
  • 15. Customer Journey: Online Grocery Shopping
  • 16. Customer Journey: Online Grocery Shopping
  • 17. Customer Journey: Online Grocery Shopping
  • 18. Customer Journey: Online Grocery Shopping
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  • 20. Shift in marketing strategy 6. Negative advocate 210k (100%) 115k (55%) 95k (45%) Decontaminate the acquisition well 1. Inert 4. Try to acclimatise 5. Fail to acclimatise 7. Acquire new habit 2. Investigate 8. Positive advocate 3. Actively Experiment Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy
  • 23. “ Motivating Healthy Behavior” with RealAge
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  • 29. How RealAge stays engaged with member s ? Health Minded Members comes to www.RealAge.com .tr The potential member takes the 20 minute RealAge Test and has the option to opt-in for relevant health information Upon test completion, the member sees a detailed Recommendation list on how to live younger and healthier 150 Questions = customized health information & educational programs sent via e-mail to Members
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  • 38. Thank You ! Elif Bakiler [email_address]