Loosely based on the quarterly earnings calls held by publicly owned companies, GuideStar's Impact Calls are the first steps in addressing new definitions of transparency. During this Impact Call, our Vice President of Products Evan Paul will provide a live demonstration of the beta version of the new, completely redesigned GuideStar Nonprofit Profiles (read more here: http://trust.guidestar.org/2015/10/29/redesigned-nonprofit-profiles-on-guidestar/)

1. GuideStar Impact Call
T hi r d Q uar t e r Re s ul t s Re po r t i ng
Live Tweeting: #GSImpactCall
November9, 2015

2. Introduction
Spotlight:Beta NonprofitProfile Pages demo
Programmatic results
Financial results
Lessonslearned
Q&A
Jacob C.Harold
Evan Paul
#GSImpactCall
Mizmun Kusairi
AGENDA
James

3. Please suggest questions throughout the
conversation.
We’ll answer as many as we can.
Next Impact Call:
Tuesday, February 9, 2016, 2 pm ET
http://npo.gs/gsic20161
#GSImpactCall

4. Introduction
Spotlight:Beta NonprofitProfilePages demo
Programmatic results
Financial results
Lessonslearned
Q&A
#GSImpactCall
AGENDA

5. U.S. Veterans Organizations by the Numbers
Download your free copy: http://npo.gs/usvetno

6. Quantity
MORE GIVING
Quality
SMARTER GIVING
Efficiency
LESS WASTE
Effectiveness
HIGHPERFORMANCE
IMPACT
Donors Nonprofits
Trust in
nonprofit
sector
Donor
decisions
influenced by
data
Supportive
policy
environment
Simplified
fundraising
systems
Greater
collaboration
Fast learning
among
nonprofits
Broad and deep
information on nonprofits
New mechanismsfor
feedback and learning
Interconnecteddata
systems
Theory of Change

7. Nonprofits Donors
GUIDESTAR WEB PRODUCTS
GUIDESTAR PLATFORM PRODUCTS
POS
GIVING
ONLINE DONATION
PLATFORMS
DONOR-ADVISED
FUNDS
COMMUNITY
FOUNDATIONS
WORKPLACE
GIVING
Performance
Assessment
(Effectiveness)
Fundraising
(Efficiency)
GRANTS MGT
SOFTWARE

8. OLD NONPROFIT PROFILES

10. Redesign to Better Answer Key Questions
• Where do they providetheir services?
• Who do they serve? How many individuals do they serve?
• How do they serve them? What programs/services do they offer?
• What kinds of results and impact are they achieving?
• What sources of funding do they rely upon?
• What is their overall budget?
• How diverse is their funding?
• How much do they rely on particular sources of funding?
• How has their funding changed over time?
• How financially stable are they?
• How is their income distributed across their programs?
• Who are their leaders and board members?
• What aretheir board governance practices?
• What arethe salaries of their leaders and highest paid employees?
• What arethe demographics of their staff and leadership?

11. Answer Different Questions
at Different Tiers
• Free version
– Designed for averageindividualdonors
– Includes all data self-reported by the organization
– Includes access to recent 990s
• Premium version (free for Gold-levelnonprofits)
– Designed for nonprofitmanagersand foundationstaff
– Includes visualization of historical financial and operational data
and pre-calculation of key metrics
• Pro version
– Designed for consultants to nonprofitsand foundations
– Includes more extensive data-download functionality and
information on contractors to nonprofits

13. NEW NONPROFIT PROFILES

14. NEXT STEPS
• Please log in and explore the Beta release, we really want
your feedback!
• If you’d like an in-depth demonstration of our profile pages,
please put this in your calendar:
– November 18, 2015
– 2 p.m. ET
– Sarah Madden, Director of Design, & Krystal Kavney, Product
Marketing Manager, GuideStar USA.
– http://www.guidestar.org/rxg/news/webinars/2015-11-18-new-
nonprofit-profile-preview.aspx

15. Introduction
Spotlight:Beta NonprofitProfilePages demo
Programmatic results
Financial results
Lessonslearned
Q&A
#GSImpactCall
AGENDA

16. 1 Data Collection
HISTORIC HISTORIC CURRENT GROWTH GROWTH
Description Q3 2014A Q2 2015A Q3 2015A QoQ YoY
Bronze,Silver, andGold
Level Profiles 39,771 43,794 45,312 3.5% 13.9%
Gold
4,403 6,399 7,190 12.4% 63.3%
Silver
22,287 22,504 23,241 3.3% 4.3%
Bronze
13,081 14,891 14,881 -0.1% 13.8%

17. 2 Data Distribution
HISTORIC HISTORIC CURRENT GROWTH GROWTH
Description Q3 2014A Q2 2015A Q3 2015A QoQ YoY
Unique Users 1 1,801,350 1,847,554 1,839,591 -0.4% 2.1%
Data Distribution
Network 2 155 159 170 6.9% 9.7%
GuideStar for Grants
Adoption 3 4 16 21 31.3% 425.0%
1. Unique Users – Totalnumber of unique visitors to www.guidestar.org during the specified quarter. This does
not include Hosted Solutions traffic
2. Data Distribution Network include customers of the following products: DonorEdge, Hosted Solution, GPP,API
customers, and recurring Data Sets
3. Foundations that have adopted Guidestar Profiles for Grant Applications

18. 3 Data Innovation
GuideStarSpecific HISTORIC HISTORIC CURRENT GROWTH GROWTH
Description Q3 2014A Q2 2015A Q3 2015A QoQ YoY
Comparison Tool Participants 1 2,605 2,710 2,784 3% 7%
Learning Tool Participants2 749 1,872 2,357 26% 215%
Sector Metric HISTORIC HISTORIC CURRENT GROWTH
Description Source 2012 2013 2014 YoY
Total Estimated U.S.
CharitableGiving 3
Giving
USA
$326.07b $339.94b 358.38b 5.4%
Description Source 2010 2011 2015 From 2011
% individual donors
comparedorganizations 4
MoneyFor
Good
3% 6% 9% 50%
1. Nonprofit registrants on www.guidestar.org thathave used GuideStar products that enable organization
comparison (FinancialSCAN,Compensation Report). Also includes nonprofit experts on Philanthropedia
(cumulative).
2. Number of nonprofit registrants on www.guidestar.orgthathave used GuideStar products thatenable learning
(Webinars, Blogs,Product Demos).
3. Adjusted for inflation.
4. Money for Good 2015: http://npo.gs/mforg2015

19. Introduction
Spotlight:Beta NonprofitProfilePages demo
Programmatic results
Financial results
Lessonslearned
Q&A
#GSImpactCall
AGENDA

20. Disclaimers
• Numbers are preliminary and unaudited
• Safe Harbor disclosure:
Historical results are not necessarily indicative of future
results. All forward looking statements contain known and
unknown risks that may result in future results that are
materially different from historical results.
#GSImpactCall

21. Q3 YTD Top-Line Performance
$8,076k
$775k
$8,271k
$7,491k
$645k
$7,312k
$7,133k
$255k
$8,391k
$7,345k
$3,501k
$8,802k
$0k
$1,000k
$2,000k
$3,000k
$4,000k
$5,000k
$6,000k
$7,000k
$8,000k
$9,000k
$10,000k
Earned Revenue Grants Operating Expenses
2012
2013
2014
2015

22. Q3 YTD Bottom-Line Performance
$489k $580k
$798k $823k
($947k) ($1,002k)
$2,002k $2,043k
($1,500k)
($1,000k)
($500k)
$0k
$500k
$1,000k
$1,500k
$2,000k
$2,500k
Cash Flow GAAP Oper Income
2012
2013
2014
2015

23. Strong Balance Sheet
$1,899k
($468k)
$2,427k
$156k
$1,530k
($783k)
$3,587k
$1,808k
($1,500k)
($1,000k)
($500k)
$0k
$500k
$1,000k
$1,500k
$2,000k
$2,500k
$3,000k
$3,500k
$4,000k
Cash Unrestricted Net Assets
2012
2013
2014
2015

24. Average Monthly C/F Run Rates
Trailing 12 monthaverage
($200k)
($100k)
$k
$100k
$200k
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2013 2014 2015
Incl
Grants
Excl
Grants

25. 2015 Full Year Outlook and 2016 Preview
2015
• Maintain strong results that have been fueled by grants
• Financial flexibility to continue investments in 2016
2016
• Launch of key data initiatives
• Increased functionality leads to improved earned revenue
and grants outlook
#GSImpactCall

26. Introduction
Spotlight:Beta NonprofitProfilePages demo
Programmatic results
Financial results
Lessonslearned
Q&A
#GSImpactCall
AGENDA

27. T H A N K Y O U !
Questions?
#GSImpactCall
Jacob C.Harold
President, CEO
James Lum
Chief Financial
Officer
Mizmun
Kusairi
Vice President,
Strategy
Evan Paul
Vice President,
Products

28. Additional Information
Next Impact Call:
February 9, 2 pm ET: http://npo.gs/gsic20161
Our impact:
GuideStar’s impact page: www.guidestar.org/impact
Impact Call archives:
Archives: http://npo.gs/webinararchivesgs
#GSImpactCall