1. FOR CHIEF FINANCIAL OFFICERS
THE! !MOST!

2. LET’S START WITH...
WHY
YOU NEED METRICS

3. BUSINESS
TRACKING YOUR METRICS
YOUR
DRAMATICALLY
RESULTS
IMPROVE
WILL!

4. have to say about
EXPERTS
What do the
metrics&
dashboards?

5. Goodmarketers
MEASURE.
Metrics are critical to ensuring
that your marketing is aligned
with your business objectives.
SETH GODIN
“
”

6. PETER DRUCKER
IF YOU CAN’T!
MEASURE IT,!
YOU CAN’T!
IMPROVE IT.!
“
”!

7. COMPANIES TRACKING THEIR METRICS IN DASHBOARDS REALIZE:
YEAR-OVER-YEAR
THAN THOSE WHO DON’T.
YEAR-OVER-YEAR
&

8. MEASURE
EVERYTHING
OF SIGNIFICANCE.
ANYTHING
THAT IS
IMPROVES.
MEASURED AND
WATCHED,
Bob Parsons
“
”!

9. you will
Neverachieve
SUCCESS YOU WANT
TRACK YOUR METRICS,
THEBOTTOMLINE
IF YOU CHOOSE NOT TO
THE

10. SO WHICH METRICS
SHOULD YOU TRACK?

11. FOR CHIEF FINANCIAL OFFICERS
THE! !MOST!

12. 1. NET INCOME
NEED A PROFIT & LOSS UPDATE IMMEDIATELY?
TRACK YOUR NET INCOME

13. 2. TOTAL SALES
SECONDARILY, ASSESS SALES BY:
• AFFILIATE
• REGION
• PRODUCT, ETC.

14. 3. CONTRIBUTION MARGIN
SALES MINUS
VARIABLE COSTS
CONTRIBUTION
MARGIN
=
*VARIABLE COSTS INCLUDE COGS, ADVERTISING, REFUNDS, COMMISSIONS, ETC.
*

15. 3. CONTRIBUTION MARGIN
CONTRIBUTION MARGIN IS A GREAT INDICATOR
OF THE
OVERALL HEALTH OF YOUR BUSINESS

16. 4. CURRENT RATIO
CURRENT RATIO =
CURRENT LIABILITIES
CURRENT ASSETS

17. 4. CURRENT RATIO
CURRENT RATIO INDICATES YOUR LIQUIDITY,
ASSESSES YOUR ABILITY TO MEET OBLIGATIONS,
AND MEASURES YOUR FINANCIAL STRENGTH

18. 5. CASH BALANCE
SELF-EXPLANATORY.
MONITOR YOUR CASH 24/7
IF YOU RUN OUT, YOU’RE DEAD

19. 6. ADVERTISING COST VS. REVENUE PER SALE
THE RELATIONSHIP BETWEEN MEASURE THIS
IS WHAT’S CRITICAL SPOT TRENDS AND FIX PROBLEMS
AD COSTS AND SALES DAILY, WEEKLY & MONTHLY TO

20. 7. SALES TEAM CONVERSION FUNNEL
ASSESS EACH INDIVIDUAL SALES REP
TO IDENTIFY WHERE HIS OR HER
PERFORMANCE CAN BE IMPROVED

21. 8. CLIENT RETENTION
KEEPING CLIENTS LONGER
DRAMATICALLY IMPROVES PROFITABILITY

22. 9. NUMBER OF LEADS/CUSTOMERS
LEADS AND CUSTOMERS ARE
THE LIFEBLOOD
OF YOUR BUSINESS

23. 10. LIFETIME CUSTOMER VALUE
BOOSTING LIFETIME CUSTOMER VALUE MAXIMIZES PROFITS,
AND UNDERSTANDING LCV ALLOWS YOU TO OPTIMIZE YOUR ADVERTISING,
AS YOU KNOW PRECISELY HOW MUCH YOU CAN SPEND TO ACQUIRE A CUSTOMER

24. Nowthatyouknow
WHICH
metricstotrack,
Thenextstepis
HOW
tofigureout
totrackthem

25. AUTOMATICALLY TRACK YOUR KEY METRICS
TODAY THERE ARE DASHBOARDS THAT
CHECK IT

26. THE OPTIMAL DASHBOARD
TO ALL THE SYSTEMS YOU ALREADY USE
AUTOMATICALLY CONNECTS
AND HUNDREDS MORE

27. SO YOUR METRICS ARE…
AND THERE’S
ZERO!
DISPLAYED IN REAL TIME
ALWAYS UP-TO-DATE
MANUAL
DATA ENTRY

28. WELCOME TO
OUR WORLD
OF METRICS

29. WE AT GUIDING METRICS CAN
CLICK TO WATCH YOUR FREE DEMO VIDEO
SPECIFICALLY FOR YOUR BUSINESS
CUSTOM-BUILD
AN AUTOMATED DASHBOARD

30. GUIDINGMETRICS.COM
LET’S STAY IN TOUCH
DAVEL@GUIDINGMETRICS.COM (800) 476-0423
DAVE LAVINSKY
WATCH OUR FREE DEMO VIDEO
SCHEDULE YOUR FREE PERSONAL DEMO

31. that needs to
TRACK THEIR METRICS?
CLICK TO SHARE
WHO DO YOU KNOW

32. CLICK TO WATCH !
YOUR FREE DEMO VIDEO
GUIDINGMETRICS.COM
DAVEL@GUIDINGMETRICS.COM (800) 476-0423
DAVE LAVINSKY