- Live, simple, one-on-one usability testing can be done quickly and cheaply to gain valuable user feedback. - Examples of fast and affordable user research methods were presented, such as remote moderated testing, proxy recruiting, and analyzing existing data sources. - Attendees participated in an experiential learning activity where they took turns facilitating and participating in a quick usability test of an app or website to experience fast research methods firsthand.

1. Fast and cheap user research
that you will actually want to do
Guillermo Ermel

2. Agenda
Live, simple, nimble, one-on-one usability test
Examples of fast and cheap research
Your turn to do fast and cheap research (and to set a world record)

3. ethn.io/23194
Please! Enter now, be a
participant for the live user test!

4. "Wemustgetthisdonethisweek,
andIknowweshouldtestit...
butwejusthavenotime!"
Everydesigner

5. User research is
so quick and cheap
the real cost
is not doing it
Get more accurate later!

6. U$50 ~ U$400
2 hrs ~ 2 days
per study or iteration

7. Live, simple, quick
usability test

8. Quick Introduction script and task script
Introduction:
Hi! I’m Guillermo and I’m
testing the usability of this
App/Site. Try the task I’m
going to give you. Please do
it as you normally would,
while thinking aloud.
Questions? Let’s go!
Task 1: Explore this
app/site/feature for about 1
minute and tell me what you
can do with it.
Task 2: Ok, now try...
(whatever the thinks is
supposed to do)

9. More
fast and cheap research methods

17. Speed up recruiting
and all else will follow

18. Other ways
Participants who accept to help you
Go viral! (social, other studies)
Join forces

19. Remote moderated
usability testing

21. Proxy recruiting

24. Cheap simulation

27. Detrás de escena

29. Little experiments

31. % Yes /
Total?

32. https://medium.com/@kishfy/button-to-nowhere-77d911517318

33. Buried user data

38. 64%
- usability issues
- missing features
- bugs

39. Where else?
Net Promoter Score Detractors’ feedback
App Store / Google Play review comments
Open comments in surveys by others from your company / client

40. Ah, the good old survey.

43. ¿Dónde estabas ubicado al momento de hacer tu última compra a través de la app de
MercadoLibre?

44. Your turn to do
fast and cheap research
(and set a world record)

46. Get in pairs with the person in front of you
You will take turns: Facilitator, User
Facilitator will chose an App / site / feature on the phone
that he or she knows well
Experiential learning & record breaking

47. Facilitator will read aloud "Introduction" and “task” (next
slide)
Give the phone to the participant
Shut up and listen, let the user do the talking.
Remind users to think out loud
Don't explain how it works to the user
If possible, take notes
When the test starts

48. Introduction and task scripts
Olá, Sou… e estou avaliando a
usabilidade deste aplicativo / site.
Intente a tarefa que lhe vou pedir. Por
favor, faça como a faria realmente, e
pense em voz alta enquanto a faz.
Perguntas? Comecemos!
Task 1: Explore este
aplicativo/site/função por 1 min. e
me diga qual o propósito dele.
Task 2: Agora tente… (algo para o
que a app serve)
Hola, Soy… y estoy probando la
usabilidad de esta App / site. Intentá
la tarea que te voy a pedir. Por favor,
hacela como la harías realmente, y
mientras la hacés pensá en voz alta.
¿Preguntas? ¡Comencemos!
Task 1: Explorá esta
app/sitio/feature por 1 min. y
contame para qué sirve.
Task 2: Ahora intentá… (algo para lo
que la app sirve)

49. Switch roles!

50. How did it go?
Difficulty understanding the purpose,
raise your hand and yell "ISAAAAAAA"
because that’s a major showstopper.
Found usability issues? raise your hand
and yell "ISAAAAAAA" you’re on your way
to fast testing!

51. Resources
Métodos de reclutamiento y prototipado económico (Sol Velazquez)
https://goo.gl/zW4uOv
Kit para hacer un test de usabilidad iterativo de principio a fin
https://goo.gl/zW4uOv
Métodos de investigación con usuarios
https://goo.gl/sGzvFp

52. Gracias!
Obrigado!
Thank you!
@guillermoermel
slideshare.com/guillermoermel