2. twitter @meetsam2 ir
Samir Patel
samir@dorevolution.com
President & CEO,
DoRevolution
Growth Mentor
@500Startups
Connect on Linkedin
3. twitter @meetsam3 ir
About Samir
• Founder, CEO of DoRevolution and Growth Mentor at
500Startups Silicon Valley, Optimized $1B+ in Ads.
Founder of SearchForce and pioneer to apply Wall Street Analytics
and Quantitative Trading Techniques to Advertising for Portfolio
Optimization. He raised $10M+ in financing, developed a
Cross-Channel Optimization SaaS Platform Based and took the
company to profitability.
• Patel has managed clients with some of the world largest ad
budgets such as Salesforce.com, Priceline, Experian, Oracle, AT&T
YellowPages, Progressive and Scottrade.
• Growth seminars at 500Startups, General Assembly, UC Berkeley,
TERA and at several top-tier VC firms around the world. Upcoming
book on Growth Hacking.
• MBA in Brand Marketing from Cornell's Johnson School of
Business.
4. twitter @meetsam4 ir
DoRevolution ~ McKinsey For
Growth
• We provide Channel Management
– Google Adwords
– Facebook Ads
– Mobile Advertising
– Retargeting
– SEO : On-page & Off-page
– Analytics: Google Analytics, Mixpanel, Kissmetrics
• Growth Training for CEO’s, CMO’s and Staff
– Training Bootcamps for Startups & Growth
companies
– Moneyball for VC’s : Creating Analytics platform to
invest to get higher returns
6. twitter @meetsam6 ir
Let’s GO. 25 Hacks in 25 Minutes!!
Whoever gets 20+ photos
of slides and tweets it out
in next 2 hours WILL will
WIN two hours of my time
over skype which is =
Wi$n1 $0100000+ in o3f0 vMainluutees. !
13. twitter @meetsa1m3 ir
8 Qualities of World Class Growth
Teams
• Possess Data-Driven Thinking
• Rapid Learners of Dynamically Changing
Marketing Channels and Growth Platforms
• Understand Growth Process
• Are Highly Product-Savvy
• Have a Hustle Mindset
• Possess a Cross-Disciplinary Skillset
• Connect Marketing to Product Development
• Possess Technical Acumen
• Hiring connections
17. twitter @meetsa1m7 ir
Traffic Acquisition
Lead & Customer Acquisition
Market Research & User Feedback
Email Marketing
AB / Multivariate Testing
Competitive Research Tools Sales Intelligence
27. twitter @meetsa2m7 ir
Hack#12 : Pay Using a Tweet
Provides users access to your content,
product, or service once they’ve tweeted or
posted about it
Impact on Growth:
• Invite people to pay with a post across
major social media channels
• Measure traffic, conversions, click and
geo data
28. twitter @meetsa2m8 ir
Hack# 13 : Nimble, Social Signals
Hack
Consolidates your contacts, email, social signals,
activities and follow-ups from everywhere, allowing
you to manage your relationships more effectively.
Impact on Growth:
• Easily manage contacts across multiple channels
• Tracks the complete history you and your contact
share—on every channel
35. twitter @meetsa3m5 ir
Hack#20: ListBuilder
A free way to collect the email addresses of
users who visited your site.
Impact on Growth:
• Build your subscriber list and easily
download it as a CSV
• Integrates with other email services and
allows you to use your own custom email
form
38. twitter @meetsa3m8 ir
Hack #23 : Mobile Site Killer
Hacks
• Unplayable videos
• Faulty redirects
• Smartphone-only 404s
• App download interstitials
• Irrelevant cross-linking
• Page speed
39. twitter @meetsa3m9 ir
Hack #24 : Mobile SEM Hacks
1. Mobile Bid Adjustments : Need to get on top
positions because of form factor, bid higher for
location based targeting.
2. Mobile Preferred Ads : Separate mobile/desktop,
Call directly or provide a promotion based on time.
Different URL for mobile.
3. Call Extensions: Ad scheduling based on call
center, Your own number or Google’s forwarding
number
4. On Site Call Conversions: Track calls from phone
number embedded on website when users need to
reach more before they buy
42. twitter @meetsa4m2 ir
Samir Patel
samir@dorevolution.com
President & CEO,
DoRevolution
Growth Mentor
@500Startups
Connect on Linkedin
Editor's Notes
After managing Growth for the world’s largest companies (many producing hundreds of millions of dollars of revenue each year), building automated trading systems like SearchForce, and managing over $1B+ in online advertising spend, I’ve consolidated my experience into a single, strategic framework called GrowthStack: A comprehensive guide to building high performance Growth organizations.